Southwest Airlines: When Offline Meets Online
Direct Marketing Observations
SEPTEMBER 28, 2011
There was a time when Southwest Airlines were the darlings of social media. The numbers and the feel good stories were numerous and plentiful. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. Alas, some never seem to or ever will get that memo.
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