Fri.Aug 05, 2011

Direct Marketing Observations

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Why Digital Strategies Fail.

Direct Marketing Observations

The easy answer on why digital strategies fail is that technology is changing so quickly that once an organization has decided to implement one strategy, it’s time to alter course and develop a new one. And to a certain extent that’s partly true. It is very difficult to stay ahead of the curve, especially now. But the real reason a lot of digital strategies fail isn’t because of a dearth of good ideas or talent, it’s because of 5 things inherent in a lot of organization

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