When Should Brands Establish Credibility in Social?
Direct Marketing Observations
APRIL 13, 2011
The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? Is it a Facebook and Twitter presence? A Blog? An internal social media strategy ? A go to market strategy? Hiring a social media director? What should credibility look like for a brand in the not so new social space?
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