Consumer Empowerment or Why Brands Can’t Afford to Falter
Direct Marketing Observations
APRIL 7, 2011
Danny Brown is right. 2 days ago he wrote a post about brands that drive customers away. Essentially saying/asking, why give your customers, the loyal one’s, a reason to leave. I loved his examples and his post is a quick must read. But let me take his thought a step further. Recently WebTrends released a whitepaper in which they analyzed the website traffic of Fortune 100 websites based on ‘unique visits’.
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