Is it ever wise to knock the competition?
Direct Marketing Observations
MARCH 30, 2011
Talking about the other team is a fine line. On the one hand by acknowledging that they exist, you acknowledge that they are a threat and you are aware of them. By not recognizing that they are in the room, you risk not respecting what they might be doing to to succeed in the same space as you. As I said, a fine line. A healthy respect is one thing but the one thing you should never do is give the competition an advantage of any sort.
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