Direct Marketing Observations

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What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

It’s true, the internet has shortened our attention spans.  We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. We don’t really. It’s insane. Think That content?

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. The conversations, have been lost.

Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

Twenty six years ago at the New Orleans Jazz and Heritage Festival I watched Stevie Ray Vaughn rip it up in front of thousands of people. The only way people knew that I did was because I told them about it. Yep, WOM. would go on to see SRV a few more times after that before he was taken from us too soon. Thats #WOM.    in a nutshell. What’s changed since then? A lot. Self promotion right?

Five Simple Rules for Better Tweeting [Infographic]

Direct Marketing Observations

Often times reading Twitter feeds can seem almost post-apocalyptic. vast wasteland of nothing. You scroll through your feed and you see nothing redeeming. Fun fact, we used to refer to the World Wide Web with the same disdain. It essentially was the wild, wild, west where anything goes and anything went. Some think that’s no longer the case. never fear, there’s always Twitter. Twitter has, for quite some time, completely supplanted the title of THE place where anything and everything can be said in an uber public setting. But I digress. Where does that come from? Context?

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A World Gone Social

Learn how companies must adapt to survive.

Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN,  a social media drama played out nationally as a Texas A&M  football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university. In fact, it’s not even relegated to “just.”

The State of Digital Marketing 2014

Direct Marketing Observations

Thanks to the folks over at   Web Marketing 123  for this Infographic. digital marketing digital

The Content Paradigm Shift

Direct Marketing Observations

I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. Every day. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content. It’s a game.

Social Media for Business in 2012 [Infographic]

Direct Marketing Observations

Since it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker. social media Social Media marketing

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. delivering a powerful customer experience. It’s almost as if what has happened up to this point didn’t matter. ” What changed? What happened? Did you?

Offline Expectations from Online Engagements are Unrealistic

Direct Marketing Observations

Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long. It’s been an astounding and unfathomable 3 minutes. Why are we like this? How has it come to this?

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Recently I was asked to build a roles/responsibilities description for a client who had a similar ask and thus I thought my old post might help me in building out that description. In 2015, I’d say now more than ever social is part of the fabric of every org. What works now?

Ever Really Look at your Linkedin Contacts?

Direct Marketing Observations

In 2016, it should be readily apparent that each relevant social platform has a specific value to us. If you, as a digital marketer still don’t know what that value is, well then, shame on you. Let’s stop for 30 seconds and re-look at that value of each. Let’s take stock really quick. They all have a specific value and purpose. Right? Do you leverage those contacts at all?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

From Social to Local to Mobile

Direct Marketing Observations

You don’t know this but you are really driving the train. By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Those times are over. With that said, this infographic might make a bit of sense for you.

Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

Don’t let the title scare you. it’s really a simple notion actually. It goes something like this. You’re a marketer, you’re tasked to sell something online. You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. You and everyone else!

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What Does it Take to be a Senior Social Media Manager? [Infographic]

Direct Marketing Observations

Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.,, social media infographic social media manager

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. Now for the back story. It’s different, to put it mildly.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

The Biggest Moments in Social Media in 2012

Direct Marketing Observations

Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic.  At the least, there’s no doubt that social adds a layer and an element to our memories. Big shoutout to Mashable and The SEO Company. social media

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Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. found it fascinating how it kind of exposed sunlight to the other side of or the ugly side of the web where people like to play, preferrably in the dark. Pun intended. People who want to cheat? Seriously? It’s user base is how many?

Engagement is not a Like or a Follow

Direct Marketing Observations

You must remember this. kiss is just a kiss, a sigh is just a sigh. The fundamental things apply. As time goes by. handshake is nothing but a handshake. It can be about meeting for the first time, it can about seeing someone again, and it can mean that we are in agreement. At the end of the day, it’s what’s “behind&# the action that defines the action. Or is it less? Uhhhh.

Does Transparency Need a Filter?

Direct Marketing Observations

If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? Better yet, what are we to think of anyone with zero filter nowadays? product of the times? All at the expense of the others on the call and at the expense of the allotted time for the call. He said that at best, some of what he was talking about might have been relevant.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Is Being Too Social Ruining Social Media?

Direct Marketing Observations

I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. Which gave me pause to think.  What happens when you have so many options to do something or buy something or say something or share something in social? actually think so. It’s inevitable.  If we produce too much of something (i.e.

Brands are still not taking Twitter Seriously

Direct Marketing Observations

I’m not nitpicking. But let’s talk about social media icons. We’re starting to see them on everything. Specifically the Twitter and Facebook icons. Just because we see them, doesn’t mean that those companies are “social&# , that they are engaged, fully engaged or partly engaged. For example, @Disney has over 140,000 followers and yet has only tweeted 210 times. For example. 

The Reality of Social Currency

Direct Marketing Observations

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks. Though it was a great read, I was struck by two particular exchanges that I’m semi-condensing. What caught my eye? Well done!

14 Guiding Principles of Social Media

Direct Marketing Observations

I live in Florida and hard times are visible everywhere. I’ve seen businesses open with promise and flair only to close within a year with nary a sound and barely an announcement. This extends to the houses in my neighborhood, the families that occupied them, and the jobs that the people who lived in them once had. All Gone. Empty. It sucks. know some of these families. Care to add to it?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Social Media’s Impact and Effect

Direct Marketing Observations

There’s no doubt any longer about social media permeating every aspect of our daily live’s. Here’s a great infographic on the true ubiquity of social. Thanks to the folks from Socially Aware Blog. social media Social Networking

Is Social Media Marketing Effective?

Direct Marketing Observations

Thanks to the folks at MDG. Social Media marketing roi social media

The Biggest Social Media Story of 2013

Direct Marketing Observations

Remember this? It’s one of the classic lines of all times in a movie. Greed is Good. Remember this? It was one of the biggest acquisitions in 2013. Remember this because it will be the social media headline of 2013… To quote The New York Times : What business makes no money, has yet to pass its third anniversary and just turned down an offer worth billions of dollars?

10 Digital Unpredictions for 2013

Direct Marketing Observations

It’s safe to say that just because I waited until January 8 th , it doesn’t mean that I can’t roll out what I think will happen in the next 12 months. In other words, not posting prediction pieces in December does not diminish their likelihood of occurring. In the immortal words of former NFL coach, Dennis Green, predictions are what we thought they were. The GIF goes Hyper. The only limitation?

Recommendations have nothing to do with loyalty!

Direct Marketing Observations

Just saying that out loud sounds crazy but check this out. So let’s get this straight. If a brand hooks it’s customers up with coupons, and a customer takes them, because that’s what they are demanding, does that mean they are telling you or us that you can have their business? think so.  It means so long as you keep rewarding the customer- they will be your customer for life. Please.

30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

2010 was a heck of a year in so many ways wasn’t it? know it was for me. One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Let’s get to it. 1) It’s all about networking and sharing isn’t it? What is the uncommon?

How do you Measure Success?

Direct Marketing Observations

I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. So, needless to say, there is a bit of an accumulation. It simply said: How do you measure success? Maybe it’s the timing of words. My success?

Who does Google make it’s money from? A breakdown (Infograph)

Direct Marketing Observations

© WordStream , a Google AdWords partner company. google adsense adwords

Why Do Organizations Still Fear Social Media?

Direct Marketing Observations

You don’t know what you don’t know. Before organizations can begin to think about having or being a social brand or a social business, they have to back up and temper their opinions or notions of what they think they know. Invariably what I see when I walk into the largest of the large or the smallest of small companies, are companies struggling with 2 schools of thought: (1) That they must corral the social employee and (2) How do they control the social customer. Usually they don’t know where to focus their efforts first. This struggle is perpetuated by fear. Stronger. Faster.