Content. We’re either creating it or consuming it. There’s no in between here on the interwebz. With that said, lets look at what you might have missed over the past week. 1) Here’s a cool little tool: Type in a brand name. Find out how visible it is on the social web- How Sociable. 2) Always wondered about the “other&# social sites that might be out there? Well here’s a list of a 101 social media websites. Pay attention to the second 50. Handy, for those of us with thousands of bookmarks. 5) According to Brand Tags a brand exists entirely in people’s heads. MORE >>

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. BL recounted the raw responses on her blog post , but I wanted to clean them up a little bit, make them into complete sentences, add some clarity and lastly point attendees from Social Fresh to this page. Find them. MORE >>

If you’re the average person, you don’t have time for paid monitoring tools; and furthermore, you really don’t want to mess with complicated social media monitoring tools or setup either. So what do you do if you want to monitor your space, your company, your name and your competition? You check out these 7 easy tools with even easier setups. With the advent of blogs and micro-blogs, there’s a constant online conversation about breaking news, people and places — some famous and some local. 1) Meet. Google Replay. waterfall of real time data coming from Twitter. MORE >>

This might be the dirty little secret that no one wants to admit. That if they had their druthers, they would outsource their social media activities. Because what they won’t admit is that social media is a big time suck and furthermore, they might not even admit that they are tired of “engaging&# every day. because they didn’t know it was going to be like this. It’s hard to be “On&# every day isn’t it? In fact Amber Naslund just the other day, wrote a&# be careful what you wish for&# post about the down n dirty aspect of social media. Every day and night. MORE >>

Good question right? What’s the simple answer? Maybe not. If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. On Monday in Tampa, I attended and spoke at a conference titled Social Fresh , at that conference, during Maggie Fox’s keynote, she nonchalantly asked the audience how many of them were marketers. Surprisingly, more than 80% raised their hands. The How To. Implementation. Why haven’t they done it yet? But why? Maybe. MORE >>