Direct Marketing Observations

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What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

It’s true, the internet has shortened our attention spans.  We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. We don’t really. It’s insane. Think That content?

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. The conversations, have been lost.

My Proust Questionnaire

Direct Marketing Observations

In the back of every Vanity Fair edition is the Proust Questionnaire which is devoted to the answers of someone who is fairly well known. The answers never cease to make me think about my own mortality and legacy. Here is the basic Proust Questionnaire with my answers. What is your idea of perfect happiness? always liked the dopamine that would kick in from participating in an athletic. Searching.

Five Simple Rules for Better Tweeting [Infographic]

Direct Marketing Observations

Often times reading Twitter feeds can seem almost post-apocalyptic. vast wasteland of nothing. You scroll through your feed and you see nothing redeeming. Fun fact, we used to refer to the World Wide Web with the same disdain. It essentially was the wild, wild, west where anything goes and anything went. Some think that’s no longer the case. never fear, there’s always Twitter. Twitter has, for quite some time, completely supplanted the title of THE place where anything and everything can be said in an uber public setting. But I digress. Where does that come from? Context?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN,  a social media drama played out nationally as a Texas A&M  football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university. In fact, it’s not even relegated to “just.”

Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

Twenty six years ago at the New Orleans Jazz and Heritage Festival I watched Stevie Ray Vaughn rip it up in front of thousands of people. The only way people knew that I did was because I told them about it. Yep, WOM. would go on to see SRV a few more times after that before he was taken from us too soon. Thats #WOM.    in a nutshell. What’s changed since then? A lot. Self promotion right?

Ever Really Look at your Linkedin Contacts?

Direct Marketing Observations

In 2016, it should be readily apparent that each relevant social platform has a specific value to us. If you, as a digital marketer still don’t know what that value is, well then, shame on you. Let’s stop for 30 seconds and re-look at that value of each. Let’s take stock really quick. They all have a specific value and purpose. Right? Do you leverage those contacts at all?

Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. delivering a powerful customer experience. It’s almost as if what has happened up to this point didn’t matter. ” What changed? What happened? Did you?

A World Gone Social

Learn how companies must adapt to survive.

Social Media for Business in 2012 [Infographic]

Direct Marketing Observations

Since it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker. social media Social Media marketing

Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

Don’t let the title scare you. it’s really a simple notion actually. It goes something like this. You’re a marketer, you’re tasked to sell something online. You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. You and everyone else!

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The State of Digital Marketing 2014

Direct Marketing Observations

Thanks to the folks over at   Web Marketing 123  for this Infographic. digital marketing digital

The Content Paradigm Shift

Direct Marketing Observations

I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. Every day. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content. It’s a game.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Offline Expectations from Online Engagements are Unrealistic

Direct Marketing Observations

Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long. It’s been an astounding and unfathomable 3 minutes. Why are we like this? How has it come to this?

What Does it Take to be a Senior Social Media Manager? [Infographic]

Direct Marketing Observations

Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.,, social media infographic social media manager

From Social to Local to Mobile

Direct Marketing Observations

You don’t know this but you are really driving the train. By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Those times are over. With that said, this infographic might make a bit of sense for you.

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Recently I was asked to build a roles/responsibilities description for a client who had a similar ask and thus I thought my old post might help me in building out that description. In 2015, I’d say now more than ever social is part of the fabric of every org. What works now?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. found it fascinating how it kind of exposed sunlight to the other side of or the ugly side of the web where people like to play, preferrably in the dark. Pun intended. People who want to cheat? Seriously? It’s user base is how many?

Brands are still not taking Twitter Seriously

Direct Marketing Observations

I’m not nitpicking. But let’s talk about social media icons. We’re starting to see them on everything. Specifically the Twitter and Facebook icons. Just because we see them, doesn’t mean that those companies are “social&# , that they are engaged, fully engaged or partly engaged. For example, @Disney has over 140,000 followers and yet has only tweeted 210 times. For example. 

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. Now for the back story. It’s different, to put it mildly.

The Biggest Moments in Social Media in 2012

Direct Marketing Observations

Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic.  At the least, there’s no doubt that social adds a layer and an element to our memories. Big shoutout to Mashable and The SEO Company. social media

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Does Transparency Need a Filter?

Direct Marketing Observations

If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? Better yet, what are we to think of anyone with zero filter nowadays? product of the times? All at the expense of the others on the call and at the expense of the allotted time for the call. He said that at best, some of what he was talking about might have been relevant.

Does Social Media Own You?

Direct Marketing Observations

Recently I was asked by a school administrator whether Facebook should be used as the platform for communication with another school in another part of the world. Great Idea but I can think of a better one and here’s why. This morning I was reading an article by David Rogers about whether it was time to shut down your website and go social instead. And it’s simple really. Own the data.

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Recommendations have nothing to do with loyalty!

Direct Marketing Observations

Just saying that out loud sounds crazy but check this out. So let’s get this straight. If a brand hooks it’s customers up with coupons, and a customer takes them, because that’s what they are demanding, does that mean they are telling you or us that you can have their business? think so.  It means so long as you keep rewarding the customer- they will be your customer for life. Please.

Why Do Organizations Still Fear Social Media?

Direct Marketing Observations

You don’t know what you don’t know. Before organizations can begin to think about having or being a social brand or a social business, they have to back up and temper their opinions or notions of what they think they know. Invariably what I see when I walk into the largest of the large or the smallest of small companies, are companies struggling with 2 schools of thought: (1) That they must corral the social employee and (2) How do they control the social customer. Usually they don’t know where to focus their efforts first. This struggle is perpetuated by fear. Stronger. Faster.

Social Business in 2012 Study

Direct Marketing Observations

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. ” SEO/SEM

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Engagement is not a Like or a Follow

Direct Marketing Observations

You must remember this. kiss is just a kiss, a sigh is just a sigh. The fundamental things apply. As time goes by. handshake is nothing but a handshake. It can be about meeting for the first time, it can about seeing someone again, and it can mean that we are in agreement. At the end of the day, it’s what’s “behind&# the action that defines the action. Or is it less? Uhhhh.

How to Start the Day

Direct Marketing Observations

I haven’t been posting much, for that I blame it on client work. With that being said, I stumbled on this and thought I would share. It comes from a site called Funders and Founders. Good stuff! Work Life #worklife work life balance

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Who does Google make it’s money from? A breakdown (Infograph)

Direct Marketing Observations

© WordStream , a Google AdWords partner company. google adsense adwords

When Social Media Strategy Becomes Irrelevant

Direct Marketing Observations

What’s important? Every day online and in the social media bubble we talk about ROI and the strategy and the channels used to grow your social media presence and impact. Here are 3 examples where social media has never figured more prominently and yet it had nothing to do with strategy or ROI, but had everything to do with the engine that does drive social media, PEOPLE.

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Some Handy Social Networking Statistics and Trends

Direct Marketing Observations

Infographic by – Conversion Rate Optimization Company Invesp. social media

Where Are the Jobs and What Can You Make In Social Media?

Direct Marketing Observations

As I’ve said many times, I love a good infograph, thus, let’s introduce the  Onward Search Social Media Jobs Salary Guide. Some interesting things to note here. One, there are a lot of good paying  jobs out there in the social media space. Two, I’m surprised that some of the positions and locations are not paying more. Given what is on the line for some companies, I would have expected more from some of the locations for the strategist and marketing manager positions. What do you think? 2012 Onward Search. social media jobs social media

The Biggest Social Media Story of 2013

Direct Marketing Observations

Remember this? It’s one of the classic lines of all times in a movie. Greed is Good. Remember this? It was one of the biggest acquisitions in 2013. Remember this because it will be the social media headline of 2013… To quote The New York Times : What business makes no money, has yet to pass its third anniversary and just turned down an offer worth billions of dollars?

Is Social Media Marketing Effective?

Direct Marketing Observations

Thanks to the folks at MDG. Social Media marketing roi social media

The Reality of Social Currency

Direct Marketing Observations

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks. Though it was a great read, I was struck by two particular exchanges that I’m semi-condensing. What caught my eye? Well done!