Tue.Apr 24, 2012

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Communication is about what they hear, not what you say

Dave Fleet

If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly. From my perspective the onus is on you to consider not just the words coming out of your mouth, but how they are received.

Buy 419
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The Fastest and Slowest News Sites in 2012

Adam Sherk

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So I thought I’d check in on the PageSpeed scores for a selection of major news sites. Page speed is not a major ranking factor (according to Google it impacts roughly 1 in 100 searches) but it does have a direct and indirect impact not only on SEO but also on social media

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Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

This is a guest post from Brad Shorr. . A lot of entrepreneurs and midsize firms say they “get a lot of web leads.” However, when asked if they know the source of the leads, they have only a vague idea – and sometimes, no idea at all. How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? You can’t.

Adwords 155
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The Death of Blogging: Part 271

Ari Herzog

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.” I and others responded at the time why Verne was nuts and blogging was very alive. Another year and another headline, this time in my local newspaper, The Daily News of Newburyport, in the form of an editorial entitled, “ Blogging D

Alltop 154
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Content Marketing Assets You Forgot You Had

Convince & Convert

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! It’s usually a look of pure terror. I’m sitting across the desk from a professional and confident marketing executive. We’ve discussed the benefits of social business. He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content

Content 130
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The Death of Blogging: Part 271

Ari Herzog

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.” I and others responded at the time why Verne was nuts and blogging was very alive. Another year and another headline, this time in my local newspaper, The Daily News of Newburyport, in the form of an editorial entitled, “ Blogging D

Alltop 136

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Do Your Page Titles Make Your Content Redundant?

Small Business Mavericks

One popular type of content is that which answers questions. It’s the type of content we should all be looking at on a regular basis, since internet users predominantly use search engines to look for answers. I am often surprised then to find the answer to a question in the contents title. Is that good or bad? In my opinion, it’s not the best way to craft a title, and it could effectively make your content redundant before a word is read.

Content 98
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How Do You Approach Social Media?

Taylor Marek

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories?

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The Next Billion-Dollar Startup

Twist Image

The truth about Instagram. There wasn't a building high enough for me to jump off of when I first heard about Facebook acquiring Instagram for a billion dollars two weeks ago. I know that sounds extreme, but I'm honest enough to admit that I could not see straight for a couple of days post-deal announcement. It was nothing against Instagram (I love the app), it was the purchase price that made me all weak in the knees.

Startup 99
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How Do You Approach Social Media?

Taylor Marek

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Google Publisher Toolbar—a Must-have for AdSense Publishers

ProBlogger

This guest post is by Kevin Muldoon of WordPress Mods. Google AdSense has been in the news a lot over the last month, for all the wrong reasons. Many top AdSense publishers such as Zac Johnson and Spencer Haws have had their accounts banned and their last month of earnings withheld. And Google won’t give a specific reason as to why any particular account—including either of these—has been banned.

Adsense 40
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NFL fires up hype machine with movie trailers

Jeff Esposito

This post contains video; click here if you are having trouble viewing. Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. Much of this hype building is focused on being short-lived and based on specific dates. While this is good for the specific product launch or event, it often leaves me with a sense of wanting more from the company.

Sports 36
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Question: How Do You Beat the Social Media Monster?

ProBlogger

Over the last couple of days we’ve looked at various tactics that bloggers are using to gain traction, grow followings, and generate blog traffic on: Google+. Twitter. Facebook. Pinterest. I’m sure that these posts gave you some great ideas for developing your interaction with fans and followers on these social networks. But I also know that social media is one of the key distractions that bloggers face.

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#measurePR: April 17 Transcript and a Big “Thank You”

Waxing UnLyrical

Seeing as how last Tuesday was my second day at my new job, I wasn’t sure if I’d be able to moderate #measurePR. So I was really grateful when the erstwhile Jen Zingsheim agreed to do so. Now, it’s not easy to keep a Twitter chat going week after week, or even every other week after every other week. Schedules change, work happens, life happens, people come and go, chats take a temporary hiatus… it’s tough.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords

Bill Hartzer

Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. Rightly so. There is some concern, especially since Google has been testing the over-optimization filter yet again. Keep in mind, though, that versions of the so-called Over Optimization Penalty has been around for years and SEOs have been concerned for a long time.

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How Advertisers Are Using Facebook Ads [Infographic]

Mindjumpers

Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. According to Social Fresh, research on the topic is lacking and the goal with the report is thus to start creating better Facebook advertising, educational content and best practices.

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How Do You Approach Social Media?

Taylor Marek

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories? Those who make things happen, those who watch things happen, and those who say, “What happened?” Don’t Be The 80%. The common myth when it comes to companies using social media is “Yeah, I’m on social media.” What the heck does that mean though?