Sun.Sep 18, 2011

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Why Facebook Friendships Make Sense

Ari Herzog

Picture by phaewilk. We learn our social skills over time but based on our childhood experiences. Do you remember the first time you saw someone blow bubbles and you wanted to do it too? Do you remember asking that person how narrow you should purse your lips and how deep you should breathe out for the bubble to grow and float? It is ingrained in our minds to connect and befriend people who share common interests and live in common geographies.

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What Is A Blog?

Small Business Mavericks

People who don’t spend much time on the Internet will often ask me, “What is a blog?&# It’s a hard question to answer. Trying to answer that question for someone who doesn’t spent more than 5 hours online each week or month is like trying to explain the nature of the universe to someone who failed science in elementary school.

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Jeff Jarvis Shows Off His Public Parts

Twist Image

Episode #271 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jeff Jarvis has a sharp tongue. Meaning: he is opinionated and often right about how New Media intersects with our traditional ways and what this impact has on our society. His first business book, What Would Google Do? , was a massive best-seller.

Journal 75
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How Tumblr Helped Put My Site on Top

ProBlogger

This guest post is by Ryan Shell of Fashables. I won’t even begin to act like I’m some sort of SEO ninja, because I’m not. What I do know is that a particular post on one of my sites has ranked in the top three spots on Google, with a majority of that time spent at number one and outranking a major clothing brand. Tumblr played a huge part in making that happen, and I’d like to share my almost accidental findings.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The 4 Types of Content Metrics That Matter

Convince & Convert

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working.

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What Can Advertising Learn From PR When It Comes to Social Media?

Social Media Strategery

Image Courtesy of Flickr user cgallent. Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones. Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI? How should they work together? Should they work together? For years, advertising has been the big brother in this often tenuous relationship.