New Facebook Tool Will Allow Users to Fundraise for Nonprofits

Facebook is releasing a tool allowing users to fundraise on behalf of U.S.-based 501(c)3 nonprofits.

Facebook is releasing a tool allowing users to fundraise on behalf of U.S.-based 501(c)3 nonprofits.

This follows the social network’s debut last August of “Donate Now” call-to-action buttons on page posts and link ads from nonprofit pages, as well as improvements to the donate button and a fundraisers tool, which were rolled out last November.

Facebook told Megan Rose Dickey of TechCrunch that the new feature is initially available to only about 1 percent of U.S. users, and it is set to go countrywide “in the next few weeks,” adding that while only U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in