Tue.Jan 24, 2017

Debbie Weil

Trending Sources

What Alternative Facts Mean to the PR Industry

Spin Sucks

As part of his very first news conference, press secretary Sean Spicer presented alternative facts. Here's how that affects the PR industry. The post What Alternative Facts Mean to the PR Industry appeared first on Spin Sucks. Related Stories The Brave New World of Crisis Communications Seven Ways to Launch a Product Without a News Release Cleopatra: The PESO Model Pharaoh.

6.824 Million Unique Viewers for Twitter-PBS NewsHour Inauguration Livestream

SocialTimes Twitter

Twitter said Tuesday that its livestream of the inauguration of President Donald Trump  with PBS NewsHour  drew 6.824 million unique viewers. The social network added that the six-hour livestream peaked at 12:15 p.m. ET on inauguration day, last Friday, at 377,000 viewers. The inauguration livestream edged Twitter’s election night livestream and its 6.8 million viewers for its top spot of all-time. PBS NewsHour director of audience engagement and communications Nick Massella told Kerry Flynn of Mashable  via email: It was a smooth partnership.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.)

Blogging in 2017: How to Disrupt and Get Noticed

ProBlogger

This is a guest contribution from Sam Warren of Rankpay. I’ve got good news and bad news. The bad news is this: that boring content you’re probably peddling? It’s not worth it anymore. It has its place, but it’s not going to take you to that next level. Don’t get me wrong, it’s not your fault for going about content marketing like this. We all do. We’ve been taught to. And boy, is it ever. Was it.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

9 Tips to Flawlessly Manage Your Instagram Followers

Sprout Social

Let’s not kid ourselves–it’s nice to see those Instagram alerts saying your business has a new follower. While the feeling might not get old, the thought of knowing how to easily manage your Instagram followers might be daunting. Don’t let that love for a new follower grow stale. As a business, you want to continually see new customers interacting and engaging with your Instagram account.

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I Work for Spin Sucks and I Am Not a PR Expert

Spin Sucks

Are you an expert? Pete Salmon describes why being a PR expert is great for some, and being an advocate and fighter is better for others. The post I Work for Spin Sucks and I Am Not a PR Expert appeared first on Spin Sucks. Related Stories Relentlessly Pursue Your Professional Goals: A Case Study The Benefits of Mindfulness for Commuincations Pros Why Your Organization Needs an Innovation Strategy.

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How the Fake News Problem Affects Social Media Marketing

Devumi

Suddenly, your brand hits the trending topics on Facebook or Twitter. You panic and click on it quickly …to find out that it’s a “news item” you know didn’t happen. If that’s the case, then you have fallen victim to fake news. While it might look harmless at first, a fake news article can cause […].

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26 Words That People Use to Describe Donald Trump

Ari Herzog

Donald Trump was inaugurated four days ago — and my friends and family members continue to talk about our new President with mostly negative words. Authoritarian. Bully. Charlatan. Disturbing. Egomaniacal. Frightening. Gross. Hateful. Idiotic. Kleptocrat. Loudmouth. Megalomaniacal. Nepotist. Oligarch. Plutocrat. Quarrelsome. Racist. Sexist. Terrifying. Ubiquitous. Violating. Worst. Yawner.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Top 6 Food Influencers to follow in 2017

Ignite Social Media

If you recall, in the past we provided a list of 100 women bloggers , this time we’ll give you a little less to digest (pun intended). Skinny Taste. Not only is Gina’s blog easy to navigate and loaded with recipes, her photos on Instagram are the type that make you want to reach into your computer screen and eat them. Naturally Ella. It is for me. Lemon Tree Dwelling. Real House Moms.

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How Millennials Are Changing Retail Patterns

Meltwater

Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More.

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