Sat.Sep 17, 2011 - Fri.Sep 23, 2011

Dave Fleet

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Two Ways To Quickly Improve Your Communications Plans

Dave Fleet

Tweet. I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again: Objectives. Strategy. These almost always get sacrificed in favour of the bright, shiny part of the plan: tactics. What’s more, your objectives and strategy are the most important part of the plan.

Loyalty 345
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Lies, Damned Lies and Mis-understood Statistics

Dave Fleet

Tweet. Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. The key findings, as reported by All Facebook (the report appears to have been taken down from SlideShare, so I can’t link to it): The brand was no longer of interest to me (49 percent); The information available was not interesting (46 percent); Information was published too often (36 percent); The brand published information