Sat.Sep 18, 2010 - Fri.Sep 24, 2010

Dave Fleet

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Book Review – UnMarketing: Stop Marketing. Start Engaging.

Dave Fleet

Tweet If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always). The self-proclaimed “Jedi for social media,” with a big online mouth and an even bigger following, Scott provokes strong reactions from people. I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing.

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Privacy Is About Control, Not Anonymity

Dave Fleet

Tweet Seth Godin says you don’t really care about privacy : “If you cared about privacy you wouldn’t have a credit card, because, after all, they know everything you spend money on. And you wouldn’t use the phone, because somewhere, there’s a computer scanning what you say. What most of us care about is being surprised.

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