Top Social Media Informer Communities Marketing Content for Week of May 08

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Sat.May 08, 2010 - Fri.May 14, 2010

Dave Fleet

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

MAY 10, 2010

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

Communities

Communities Brands Wikipedia Microsoft

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Dave Fleet

MAY 12, 2010

Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of Nestle and United Airlines. The list makes for interesting reading: You must be proactive: Nestle knew the palm oil/deforestation issue could blow up, but did nothing about it until it did. You must improve customer support: Poor customer service now has the potential to do widespread damage to your brand.

Organization

Organization Social Media Airlines Issues

Sat.May 08, 2010 - Fri.May 14, 2010

Dave Fleet

Why Facebook’s Community Pages Could Give Brands Headaches

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

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