Dave Fleet

NOVEMBER 21, 2011

Tweet. We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice.

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Social Media ROI Report Sentiment 413

Dave Fleet

NOVEMBER 22, 2011

Tweet. Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? I mean, we’re always talking about how listening and responding is critical. What if we ask the question a couple of other ways: Should you always let conversations in social media direct your business?

Conversation 321

Conversation Social Media Aggregator B2B 321

Dave Fleet

NOVEMBER 14, 2011

Tweet. Every so often it’s helpful to reflect on why your job matters to you – why you put in all the effort, passion and commitment you do. For me, one of those moments came last week when I read this post by my colleague Rob Clark (which I’m re-publishing here with his permission). I’ve worked a number of jobs throughout my life.

Loyalty 275

Loyalty Education Team Eventful 275