Dave Fleet

OCTOBER 20, 2011

Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do. Whether it’s planning and budgeting, client project execution or measuring the outcomes, some people seem to think that by calling yourself something different, you can avoid learning about critical elements of a communications function.

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Dave Fleet

OCTOBER 5, 2011

Tweet. The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? To quote the post: “Divide the total revenue generated via social efforts by the number of social media fans and followers, and you get a per-fan/follower value.” There you have it – your

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Dave Fleet

OCTOBER 19, 2011

Tweet. I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright , on the topic of blogger relations – how to identify people, how to approach them and how to avoid the mistakes of others. I had a chance recently to chat with DJ Waldow, who recorded this video about our session and about why I keep coming back to BlogWorld.

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Dave Fleet

OCTOBER 4, 2011

Tweet. I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and take notice – after three years, the most-viewed post on this site continues to be the opening post in my good communications planning series , with over 125,000 views. What’s more, the traffic to this post is continuing to rise over time.

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Dave Fleet

OCTOBER 31, 2011

Tweet. The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. Given that I’ve read a fair number of them over the last few years, that’s saying something. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book.

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