Dave Fleet

SEPTEMBER 7, 2011

Tweet. Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels.

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

SEPTEMBER 27, 2011

Tweet. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point. It’s not surprising — their job is to manage risk for the organization, and public-facing communications activities (especially two-way ones) naturally offer an element of uncertainty. There’s a natural tension between the two.

Social Media 366

Social Media Tips Proposal Case Study 366

Dave Fleet

SEPTEMBER 19, 2011

Tweet. I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again: Objectives. Strategy. These almost always get sacrificed in favour of the bright, shiny part of the plan: tactics. What’s more, your objectives and strategy are the most important part of the plan.

Loyalty 345

Loyalty Strategy Education Team 345

Dave Fleet

SEPTEMBER 14, 2011

Tweet. Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. In fact, I’m in the middle of reading a book on social CRM right now ( The Social Customer , by Adam Metz ).

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

SEPTEMBER 16, 2011

Tweet. It’s all too easy to shoot your mouth off sometimes – to pass judgement and get a quick dose of attention and reaction from others - without thinking carefully of the consequences. Just remember – you never know: Who might be your boss one day. Who might interview you, or review your resume, one day. Who might be a colleague one day.

Review 314

Review 314

Dave Fleet

SEPTEMBER 8, 2011

Tweet. Want a quick way to improve your creative output, at work and at home? Carry a notebook with you at all times. Carrying a notebook is a habit I’ve fallen into and out of over the years, but I’ve noticed that when I do, my creative output soars. Right now I’m rocking a Moleskine notebook, and I love it. Frankly, you could use scraps of paper instead, but having a notebook makes it way easier to refer back to later.

304

304

Dave Fleet

SEPTEMBER 21, 2011

Tweet. Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. The key findings, as reported by All Facebook (the report appears to have been taken down from SlideShare, so I can’t link to it): The brand was no longer of interest to me (49 percent); The information available was not interesting (46 percent); Information was published too often (36 percent); The brand published information

Statistics 283

Statistics Sample Samples Aggregator 283