Book Review: The Social Media Strategist
Dave Fleet
APRIL 9, 2012
“Page turner.” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out. In case you aren’t familiar with Barger, he’s headed-up social media at two of the world’s largest companies – IBM and GM.
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