Newsflash: PR is Not Easy, Cheap or Quick
Dave Fleet
AUGUST 16, 2011
Tweet. As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Within it, one section got my attention, and neatly illustrates why so many people think PR is cheap and easy. For context, the following excerpt reflects a discussion on the media relations surrounding a new environmental conference, four days ahead of the first day of the c
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