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| Page 1 of 2 | Previous | Next | DAVE FLEET JULY 26, 2010 57 Social Media Policy Examples and Resources Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. thanks for the suggestions in the comments!). Source. Resource. Cisco. | DAVE FLEET MAY 10, 2010  Why Facebook’s Community Pages Could Give Brands Headaches A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. The social network launched roughly 6.5 million of these when they first launched. In theory these pages should be a good thing for companies. The | | | | | |
| DAVE FLEET NOVEMBER 21, 2011  Five way to improve your social media measurement Tweet. We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Focus on outcomes over outputs. How much money did you save? Set measurable objectives. Tweet. | DAVE FLEET MAY 25, 2010  Four Reasons Your Social Media Marketing Campaign Sucks Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. While you’ll hear nuances in terminology and small differences in approach, you’ll see thought leaders in our industry take a similar approach. You know what you don’t see anyone recommending? Build, promote, abandon. | DAVE FLEET FEBRUARY 2, 2011  25 Suggestions For How To Use Twitter Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed. Four suggestions seems a little thin to me. | DAVE FLEET JANUARY 27, 2011  20 Social Media Trends for Business in 2011 Tweet 20 Social Media Business Trends in 2011. View more presentations from Dave Fleet. One of the great things about working in the digital space right now is observing the many changes constantly occurring. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Some are practical; others are theoretical. | | | | | | | |
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DAVE FLEET | TUESDAY, APRIL 12, 2011  Why You Should Tweet During a Crisis
Ever have one of those frustrating conversations with your colleagues during an emerging issue, where you’re trying to figure out whether acknowledging an issue online will defuse it or spread it? You know, the one that goes something like: A: “Have you seen all the chatter about this issue online? We should get out there and let people know what’s going on.&#. B: “No – it’s only a few people – if we post about it more people will know there’s a problem.&#. People have a natural reluctance to admit something is wrong. Win-win. MORE >> -
DAVE FLEET | WEDNESDAY, MARCH 2, 2011  Facebook Commenting Platform: Pros and Cons For Businesses
Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. In this post we’ll take a look at some of the apparent benefits and risks of this new feature for businesses. Facebook’s Comment Box plugin. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals&# to prioritize comments on posts. Comments then stay sync’d between the two sites. People can also self-moderate, hiding comments that they don’t want to see. MORE >> -
DAVE FLEET | MONDAY, NOVEMBER 22, 2010  5 Steps to Thinking More Socially About Communications
Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid. Here are five ways to begin to shift your thinking from traditional communications to social communications. Think “inbound” alongside “outbound”. It’s a marketer’s dream – in the past we’ve had to use a shotgun to do a rifle’s job. Nowadays, the rifle can work. It’s a waste. MORE >> -
DAVE FLEET | WEDNESDAY, MAY 12, 2010 Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media
Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of Nestle and United Airlines. The list makes for interesting reading: You must be proactive: Nestle knew the palm oil/deforestation issue could blow up, but did nothing about it until it did. You must improve customer support: Poor customer service now has the potential to do widespread damage to your brand. As Ray puts it, “Marketers must view their customer service organizations as a key component in brand-building efforts&#. How does your organization shape up? MORE >> -
DAVE FLEET | SATURDAY, DECEMBER 31, 2011  Six important shifts for social media in 2012
It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is at and hopefully where others are, too. Here are six shifts I hope to see in social media use by business in 2012. Better objective-setting. My hope is that this will continue in 2012. More effective measurement. MORE >> -
- The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media DAVE FLEET | TUESDAY, JULY 20, 2010
- Cooks Source: How to Avoid an Unnecessary Crisis DAVE FLEET | MONDAY, NOVEMBER 8, 2010
- Sysomos Acquired By Marketwire DAVE FLEET | MONDAY, JULY 5, 2010
- Don’t Be Fooled By Last-Click Analysis Of Social Media DAVE FLEET | MONDAY, MAY 16, 2011
- The Biggest Challenge Digital Communicators Face DAVE FLEET | THURSDAY, OCTOBER 14, 2010
- Are You Creating Social Media Scorched Earth? DAVE FLEET | MONDAY, AUGUST 30, 2010
- 10 Social Media Lessons From Home Improvement DAVE FLEET | TUESDAY, JANUARY 4, 2011
- 9 Criteria For Selecting A Social Media Agency DAVE FLEET | MONDAY, NOVEMBER 29, 2010
- Time To Evolve How We Target Social Media? DAVE FLEET | TUESDAY, SEPTEMBER 7, 2010
- Why Share of Voice is a Useless PR Metric DAVE FLEET | TUESDAY, MAY 24, 2011
- 50 Great Apps for Your iPad DAVE FLEET | MONDAY, JULY 12, 2010
- How To Engage On Sites Using Facebook’s New Commenting Plugin DAVE FLEET | TUESDAY, MARCH 8, 2011
- Facebook Strategies: Content Over Creative DAVE FLEET | FRIDAY, OCTOBER 29, 2010
- Unethical Social Media at its Worst: Rob Ford’s Fake Twitter Account DAVE FLEET | SATURDAY, OCTOBER 30, 2010
- Don’t Put All Your Social Media Eggs In One Basket DAVE FLEET | MONDAY, DECEMBER 20, 2010
- Infographic: The Cost and Benefit of Social Media DAVE FLEET | MONDAY, JUNE 6, 2011
- Earthquake: Canadians Turn to Social Media Instead of Diving for Cover DAVE FLEET | THURSDAY, JUNE 24, 2010
- 4 Ways To Improve Your Social Media Content Strategy DAVE FLEET | WEDNESDAY, SEPTEMBER 7, 2011
- Return On Influence Can Return From Whence It Came DAVE FLEET | WEDNESDAY, OCTOBER 5, 2011
- Startups: No, You Don’t Need To Hire A Social Media Experts DAVE FLEET | THURSDAY, JUNE 16, 2011
- Why Paying Bloggers For Posts Changes The Game DAVE FLEET | THURSDAY, DECEMBER 2, 2010
- Cartoon: Corporate Twitter DAVE FLEET | TUESDAY, JUNE 14, 2011
- Eight Tips for Scaling Social Customer Support DAVE FLEET | MONDAY, JULY 18, 2011
- How To Manage Your Time In A PR Agency DAVE FLEET | WEDNESDAY, OCTOBER 6, 2010
- Disclosure And Facebook’s Social Plugin DAVE FLEET | TUESDAY, MARCH 22, 2011
- Do Facebook Fans Really “Like” You? DAVE FLEET | MONDAY, SEPTEMBER 13, 2010
- HOW TO: Read 26 Books A Year DAVE FLEET | SUNDAY, DECEMBER 26, 2010
- Trust Barometer Reveals Need For Mature Social Media DAVE FLEET | TUESDAY, FEBRUARY 15, 2011
- Sysomos Audience Moves Towards Measuring Social Media ROI DAVE FLEET | TUESDAY, JUNE 15, 2010
- Seven Social Media Insights on CES DAVE FLEET | WEDNESDAY, JANUARY 18, 2012
- 47 Books For Your 2011 Reading List DAVE FLEET | MONDAY, JANUARY 17, 2011
- Change, Change And More Change DAVE FLEET | WEDNESDAY, AUGUST 25, 2010
- Trust (or Lack of it) and One-Way Social Media DAVE FLEET | MONDAY, OCTOBER 25, 2010
- Mobile Commerce On The Rise… Fast DAVE FLEET | THURSDAY, JUNE 17, 2010
- Yeah, Well Your Agency Is Killing Unicorns DAVE FLEET | TUESDAY, APRIL 26, 2011
- When Agencies Can’t Be Transparent DAVE FLEET | THURSDAY, AUGUST 12, 2010
- 5 Take-Aways on Social Media and Politics DAVE FLEET | TUESDAY, NOVEMBER 2, 2010
- Lies, Damned Lies and Mis-understood Statistics DAVE FLEET | WEDNESDAY, SEPTEMBER 21, 2011
- Newsflash: PR is Not Easy, Cheap or Quick DAVE FLEET | TUESDAY, AUGUST 16, 2011
- Smart Location-Based Marketing By Home Depot DAVE FLEET | SUNDAY, JULY 3, 2011
- Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google DAVE FLEET | THURSDAY, SEPTEMBER 9, 2010
- Should you let social media conversations direct your business? DAVE FLEET | TUESDAY, NOVEMBER 22, 2011
- 5 Tips For Managing The Email Deluge DAVE FLEET | THURSDAY, FEBRUARY 17, 2011
- Writing – Critical For Communicators, But It’s Not Everything DAVE FLEET | WEDNESDAY, JULY 28, 2010
- Armchair Quarterbacks: Don’t Be That Troll DAVE FLEET | MONDAY, JUNE 27, 2011
- My 2012 Reading Challenge: 36 Books DAVE FLEET | MONDAY, JANUARY 9, 2012
- Are You Ready If Wikileaks Targets You? DAVE FLEET | MONDAY, DECEMBER 6, 2010
- Privacy Is About Control, Not Anonymity DAVE FLEET | WEDNESDAY, SEPTEMBER 22, 2010
- Three Forces Driving Social Customer Support DAVE FLEET | WEDNESDAY, APRIL 13, 2011
- Is “Social Media” Hurting Social Media? DAVE FLEET | THURSDAY, SEPTEMBER 2, 2010
- Confidentiality And Agency Life DAVE FLEET | TUESDAY, AUGUST 31, 2010
- Why And How To Scale Social Business Programs DAVE FLEET | THURSDAY, APRIL 14, 2011
- Altimeter Report Provides Facebook Page Guidelines, Benchmarks DAVE FLEET | WEDNESDAY, JULY 28, 2010
- Two Ways To Quickly Improve Your Communications Plans DAVE FLEET | MONDAY, SEPTEMBER 19, 2011
- Three Ways To Wag The Long Tail Of Content DAVE FLEET | TUESDAY, OCTOBER 4, 2011
- You Don’t Need To Know Everything DAVE FLEET | MONDAY, AUGUST 29, 2011
- Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes DAVE FLEET | MONDAY, FEBRUARY 7, 2011
- Using Social Media to Protect Your Reputation DAVE FLEET | FRIDAY, OCTOBER 22, 2010
- The Top Misused Words in PR DAVE FLEET | FRIDAY, AUGUST 12, 2011
- Why I’m Writing This On An iPad DAVE FLEET | WEDNESDAY, JUNE 2, 2010
- Compete Responds To Criticism DAVE FLEET | WEDNESDAY, MAY 25, 2011
- [Personal] Proud of my Brother DAVE FLEET | FRIDAY, NOVEMBER 26, 2010
- Book Review: Social Marketing to the Business Customer DAVE FLEET | MONDAY, AUGUST 22, 2011
- Your Brainstorms Suck DAVE FLEET | SATURDAY, JANUARY 15, 2011
- The Greatest TED Talk Riposte Ever Posted DAVE FLEET | MONDAY, APRIL 11, 2011
- Digital Communications Conversations Continue To Evolve DAVE FLEET | WEDNESDAY, SEPTEMBER 29, 2010
- The Little Give DAVE FLEET | MONDAY, MAY 30, 2011
- You’re Not a Strategist – You’re a Punk DAVE FLEET | THURSDAY, OCTOBER 20, 2011
- 7 Tips For Getting Legal Approval on Social Media Programs DAVE FLEET | TUESDAY, SEPTEMBER 27, 2011
- Digging-in to the new Radian6 Dashboard Improvements DAVE FLEET | MONDAY, NOVEMBER 15, 2010
- Social Mediators 9: Using Social Media to Promote Book Publishing DAVE FLEET | TUESDAY, JULY 13, 2010
- How Will Social Captchas Affect Facebook Connections? DAVE FLEET | TUESDAY, FEBRUARY 1, 2011
- SXSW 2011: Strong on Networking; Less on Content DAVE FLEET | THURSDAY, MARCH 17, 2011
- Correlation/Causality Confusion DAVE FLEET | MONDAY, JULY 5, 2010
- Book Review – UnMarketing: Stop Marketing. Start Engaging. DAVE FLEET | FRIDAY, SEPTEMBER 24, 2010
- Trust in 2012: 4 Implications for Social Media DAVE FLEET | THURSDAY, FEBRUARY 2, 2012
- Thoughts on Disconnecting DAVE FLEET | WEDNESDAY, AUGUST 10, 2011
- Getting the Insiders Onside: My Presentation at Dx3 DAVE FLEET | MONDAY, JANUARY 30, 2012
- Four Steps To Managing Time In A Real-Time Industry DAVE FLEET | WEDNESDAY, OCTOBER 6, 2010
- Win A Ticket To The Art Of Marketing Conference DAVE FLEET | FRIDAY, FEBRUARY 18, 2011
- Compete.com Doesn’t Compete DAVE FLEET | WEDNESDAY, MAY 18, 2011
- Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO DAVE FLEET | MONDAY, FEBRUARY 21, 2011
- A Simple, Effective Way To Boost Your Creativity DAVE FLEET | THURSDAY, SEPTEMBER 8, 2011
- 11 Things I Wish More People Knew About Me DAVE FLEET | FRIDAY, JULY 8, 2011
- Monday Morning Reads: TweetDeck, Black Hat SEO, Facebook Pages DAVE FLEET | MONDAY, FEBRUARY 14, 2011
- 5 Ways to Digitize Santa DAVE FLEET | FRIDAY, DECEMBER 24, 2010
- A Closer Look At The New Radian6 Engagement Console Features DAVE FLEET | WEDNESDAY, NOVEMBER 17, 2010
- Improve Your Effectiveness With Workarounds That Work DAVE FLEET | TUESDAY, FEBRUARY 22, 2011
- It’s A Small World DAVE FLEET | FRIDAY, JUNE 18, 2010
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