Reflections on the changing digital agency environment
FEBRUARY 16, 2016
We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that fail to adapt. I’ve spent a lot of time thinking about this landscape over the last year or so. I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network.
Marketing, community, support or all of the above?
MARCH 1, 2014
Tweet. Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?
15 top tips for a successful PR career
APRIL 15, 2013
Tweet. One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?” Here are 15 top tips for success in a public relations career. Be a sponge. Never stop being curious. 2. Stay on top of the news.
Internet Trends for 2014 Report is a must read
JUNE 2, 2014
Tweet. Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. Mary Meeker. It’s a triumph of substance over style.
Content Calendars Aren’t Evil – They’re Just Abused
OCTOBER 15, 2013
Tweet. My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. Like it or not, content calendars aren’t going anywhere any time soon: Most companies are still trying to break outside the mold of corporate approvals.
Six essential shifts in social media strategy
JUNE 8, 2012
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. So began the session description for my recent presentation at BlogWorld New York.
Six important shifts for social media in 2012
DECEMBER 31, 2011
It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Better objective-setting. My hope is that this will continue in 2012. More effective measurement.
Forrester: Email and search drive online sales, not social
SEPTEMBER 28, 2012
Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers. Meanwhile. Oh yes.
Five way to improve your social media measurement
NOVEMBER 21, 2011
Tweet. We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Focus on outcomes over outputs. How much money did you save? Set measurable objectives. Tweet.
Communication is about what they hear, not what you say
APRIL 24, 2012
If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly. From From my perspective the onus is on you to consider not just the words coming out of your mouth, but how they are received. What do you think?
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. How so, you ask? Let’s start by. marketer’s journey on Facebook: from engagement to advertising. Facebook has a saying that, “this journey is 1% finished.”
4 Ways To Improve Your Social Media Content Strategy
SEPTEMBER 7, 2011
Tweet. Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. Are you making the most of the static content you post on your channels? Set Goals. Optimize. Tweet.
Should you let social media conversations direct your business?
NOVEMBER 22, 2011
Tweet. Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? mean, we’re always talking about how listening and responding is critical. Should you let individual conversations in social media direct your business? Of course not.
Cartoon: Corporate Twitter
JUNE 14, 2011
This made me chuckle. Recognize this picture? via the brilliant tomfishburne.com ). social media
Presentation: The Power of Loyalty in Social Media
JUNE 4, 2014
Tweet. This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. That means shifting from one-way advertising to focusing on customers. Communities form post-purchase, but most marketers are focused pre-purchase.
You’re Not a Strategist – You’re a Punk
OCTOBER 20, 2011
Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do. Here’s the thing, though: it’s by doing that that you learn how good programs and strategies work. 92% of social strategists are manager-level or higher. Tweet.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.
Facebook Timeline for Brands: Curation and Palpitation
MARCH 8, 2012
Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My My friend Jay Baer says it betrays small businesses. Identify appropriate engagements to feature. Identify approach to contentious issues. Determine appropriate cover image.
Blogger relations – you’re doing it wrong
AUGUST 15, 2012
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] gmail.com. Sent : Wed, Aug 15, 2012 at 3:02 AM. PR Firm [.] Sends Small Businesses to the Top of Social Media for $790 Per Month. To view this release on PRWeb, click the link below: [link] [.]. _.
Return On Influence Can Return From Whence It Came
OCTOBER 5, 2011
Tweet. The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? To ” There you have it – your “new” ROI – return on influence. Really?
Want to get better at social media? Ask “Why?”
MARCH 30, 2012
Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” Those are nice side effects. “The conversation” and “engagement” are just means to that end.” ” We’re operating in a field which is still full of kumbaya and hugging. However, by asking “why?” Image credit: a_ninjamonkey ).
20 Social Media Trends for Business in 2011
JANUARY 27, 2011
Tweet 20 Social Media Business Trends in 2011. View more presentations from Dave Fleet. One of the great things about working in the digital space right now is observing the many changes constantly occurring. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Some are practical; others are theoretical.
7 Tips For Getting Legal Approval on Social Media Programs
SEPTEMBER 27, 2011
Tweet. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point. It’s not surprising — their job is to manage risk for the organization, and public-facing communications activities (especially two-way ones) naturally offer an element of uncertainty. There’s a natural tension between the two. What do you think?
Book Review: The Social Media Strategist
APRIL 9, 2012
“Page turner.” ” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out. Nowadays he plies his trade at Voce Communications.
25 Suggestions For How To Use Twitter
FEBRUARY 2, 2011
Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed. Four suggestions seems a little thin to me.
15 top tips for a successful PR career
APRIL 15, 2013
One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?” Here are 15 top tips for success in a public relations career. Be a sponge. Curiosity may have killed the cat, but it made the PR pro. Whether
Infographic: The Cost and Benefit of Social Media
JUNE 6, 2011
Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost and return of social media activities. Is it perfect? Is it an interesting kick-off point for a discussion? Certainly. What do you think of it? Source: Focus. Good to see Danny Brown referenced in here, too). social media
Startups: No, You Don’t Need To Hire A Social Media Experts
JUNE 16, 2011
My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. His key points: First things first: Agreeing with Peter Shankman that startups should focus on generating revenue. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means.
Newsflash: PR is Not Easy, Cheap or Quick
AUGUST 16, 2011
Tweet. As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Within it, one section got my attention, and neatly illustrates why so many people think PR is cheap and easy. All together, fifty news magazines to inform lead opinion makers.
10 Social Media Lessons From Home Improvement
JANUARY 4, 2011
Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. came up with ten – let me know what you think of them in the comments: 1. Hub and spoke?
Why Share of Voice is a Useless PR Metric
MAY 24, 2011
This is a guest post by my Edelman colleague Rob Clark. Sometimes you say a word too many times in a row and the word slowly begins to lose meaning for yourself. It becomes foreign gibberish and you begin to wonder if you’re pronouncing this thing correctly or if it was ever really a word at all. Why do we measure? You know which of their products is getting the thrust and in what markets.
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. In this post we’ll take a look at some of the apparent benefits and risks of this new feature for businesses. Facebook’s Comment Box plugin. Comments then stay sync’d between the two sites. What does this mean for my business? Cons. 1.
From One to a Million: Managing Social Media at Scale
FEBRUARY 28, 2013
Tweet. What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” From One to a Million: Managing Social Media at Scale from Dave Fleet. Key points from the presentation: 1. Execute with rigor and optimize relentlessly. 4.
11 Things I Wish More People Knew About Me
JULY 8, 2011
If you didn’t already know, I’m a huge Amber Naslund fan. Her latest post, over at the Brass Tack Thinking blog, focuses on the things she wishes more people knew about her, and it got me thinking. Those acquaintances can and do grow into real relationships and real friendships over time, but in many cases they remain loose connections. Measurement turns my crank. Running is my therapy.