Fri.Jan 20, 2017

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The Big Question: Measure Your 2017 PR Goals

Spin Sucks

On this week's The Big Question, we ask you how you'll measure your 2017 PR goal. Take a look at some of the answers and consider next week's question. The post The Big Question: Measure Your 2017 PR Goals appeared first on Spin Sucks. Comments Thanks for the inclusion and I have no doubt this blog post. by Sue Duris.

Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

SocialTimes Facebook

Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. Aiming to improve News Feed , Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. This time, it’s after clickbait. The social media giant is cracking down on headlines that distort, mislead or altogether withhold information–in other words, stories that bait readers with sensational headlines and then fail to deliver on their promises will appear less frequently in News Feed. An opportunity to improve. So what’s a marketer to do?

Gin and Topics: Pixar Easter Eggs in January

Spin Sucks

On this week's Gin and Topics, Pixar gives us a great surprise by releasing it's Disney movie Easter eggs. You'll be astonished at what's out there. The post Gin and Topics: Pixar Easter Eggs in January appeared first on Spin Sucks. Related Stories Gin and Topics: The Last Episode of 2016 Gin and Topics: Thanks Obama Gin and Topics: Look Younger and Skinnier in the New Year.

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The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from. mindful social kindness mindfulsocial Social Media

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Will Facebook Alert Users That They Have Read or Shared Fake News?

SocialTimes Facebook

Will Facebook start letting users know when they read or share stories that turn out to be fake news ? Vice president of News Feed Adam Mosseri  spoke on a panel at the University of California Berkeley Thursday night and mentioned doing just that as a possible solution, Megan Rose Dickey  of TechCrunch  reported. Mosseri said during the panel, as reported by Dickey: You want to make sure as little comes in the system as possible, and when it happens, you need to react as quickly as you can. And if you didn’t find it until later, then you need to consider letting people know.

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

Lots of changes and some good old-fashioned advice in today’s roundup – when was the last time you gave your email list some love?! The Five Most Realistic Ways to Make a Living as a Writer | Smart Blogger. We want to make real money, right? These are great ideas. LinkedIn Marketing – How It Differs from Marketing on Other Social Networks and the Winning Tactics Your Peers Use | DrumUp.

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Inbound Marketing Reporting: What to Report on Daily, Weekly, and Monthly

Meltwater

It’s the end of the month again, and every marketer knows what that means: end-of-month… Read More.

#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

It’s expected that most people will take a vacation and then post pictures and videos of their trip on social. This makes marketing for travel professionals easy, right? Even in an industry overwhelmed with user-generated-content , there are challenges. How do you get folks to your travel destination when cost and time often get in the way? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. Create Content That Elicits Emotion. sproutchat. sproutchat. Storytelling.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

4 Tips to Revamp Your Social Media Content Strategy

Ignite Social Media

We’re getting to the time of year where people are already abandoning resolutions they made way back three weeks ago , but the year is still young and the perfect time to reflect on 2016 while making plans for what’s to come in 2017. That goes for your social content strategy as well. Here are a few quick tips to get your social media content strategy in shape, no gym membership required.

The Pride And Prejudice Of Shopify

Twist Image

This is a true story. Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. This young man was recently out of college with a law degree, and was looking to grow his t-shirt business online. It was called Smoofer. rolled my eyes. Why would anyone think that they could be successful selling t-shirts online, when so many of the major retailers were doing their best to compete with Amazo n and outliers like Threadless were dominating the more alternative marketplace. That's not what happened. amazon.

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