December, 2010

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HOW TO: Read 26 Books A Year

Dave Fleet

Tweet Late in 2009, Julien Smith’s fantastic approach to reading inspired me to set an ambitious target for this year: to read one book every two weeks throughout the year. I even published my target list of books so people could hold me to account. Well, the year is almost up and despite a crazy year , I’m happy to say I hit my goal. In fact, I’m on my 28th book of 2010.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011.

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Facebook vs. Twitter [infographic]

Mindjumpers

Tweet Digital Surgeons has been comparing the two most popular social networks: Facebook and Twitter. See who the users are and what their behavior is – how often do they login, how many users follow a brand and how often do they update their status. This infographic gives you an overview of some key numbers as well as some demographic traits of the users such as gender, income, age and education.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top 10 Most Commonly Used Words on LinkedIn

Almost Savvy

Ah, the challenge online. How to appear that you fit in while also appearing to stand out from the crowd. We really work hard to think of just the right words to use to let others know how irresistibly awesome we are. According to the LinkedIn blog , it appears that many others believe they are as irresistible as we are and are using the exact same terms in their LinkedIn profiles.

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Cartoon Facebook Profile Pic Latest Social Network Chain Letter

Socialized

Facebook users were recently "challenged" to change their profile picture to a that of a favorite childhood cartoon character to show their solidarity with the work of NSPCC a U.K.-based organization that fights child abuse. Unfortunately, it turns out that NSPCC was not not behind the campaign, which must have.

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MacBook Air vs MacBook Pro: MacBook Air Review After Owning The MacBook Pro

Jason Yormark

Tweet So a few months ago I went into my local Apple store and had the opportunity to play around a bit with the newly launched MacBook Air. Needless to say it was one sexy piece of hardware, and I of course wanted it badly. I couldn’t really justify owning both a Pro and Air, so I started to actually do a bit of research on the Air to see if I could function on a machine with less power.

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How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Tweet Last weekend, Disney hit the huge amount of 100 million likes across its more than 200 official brands, properties and character pages. The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. They wouldn’t get 5 million new fans a week though, if it wasn’t for their great use of social media and understanding of its human aspects.

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

This is a guest post by Jennifer Mattern. Is your company’s social media strategy really working? Could it stand for some improvement? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. Now is the perfect time to make changes for the New Year.

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Social Media Management Blues

SocialFish

December is a busy time for everyone, so I hope you’ll all forgive me for repurposing a post from my blog this month. Ok, maybe “rant&# is a better description than “post&# …but after I ran it on my blog I got a lot of feedback indicating that I’m not the only one who feels this way so at least it’s a rant that many can relate to.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Five Easy Steps to Social Media Karma

Socialized

It's a tough world out there, and you, as a regular user of social media and social networks, have the chance, every day, to make a difference in someone's life. Here are just five suggestions for how to do that: Leave a comment on a friend's blog. Commenter identity systems have.

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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. The latest post to catch my eye was a controversial piece over at Mom Blog Magazine entitled Why PR People Get Paid And You Don’t.

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How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course. Also Cinderella.

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Social Media for Business

Mindjumpers

Tweet Need some insights on what social media is about and what you can achieve by using it as a business? I found this presentation which was recently published on Slideshare. It goes through some of the brands that have done a successful job when using social media, like Dell, Starbucks and Coca-Cola. If you are a business considering to use social media, this presentation also provides you with a general overview of how to approach social media.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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13 Characteristics Of Successful Digital Schmoozers

Techipedia: Tamar Weinberg

This is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Digital schomoozers. You know the type. They have REALLY engaged social networks. It seems no matter what they post, their readers and followers respond and engage with them as a result.

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Which News Sites Have the Highest Reading Level According to Google?

Adam Sherk

I saw Malcolm Coles’ post on Google’s reading level scores for UK newspapers and thought it would be fun to do the same thing for US news sites. Last week Google released a new search filter that allows users to refine search results by reading level. So what reading level does Google assign to major news sites in the US? I was going to look at top 25 US newspapers online according to Journalistics but I decided to include a wider variety of news sites.

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Predict the Future of Social Media & Win a Book!

Socialized

What does the future hold for social media? Tell me YOUR predictions and be entered to win my book, SocialCorp: Social Media Goes Corporate, or a Socialized t-shirt. A year ago today I wrote about my predictions for 2010. What do you think the future holds? I'm interested in ideas not.

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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Tweet So, a rumour says that Yahoo is shutting down Delicious … or not. Cue a mass exodus as many people, including myself, look for ways to back-up thousands of bookmarks they’ve saved over the years. They also look to backup their photos on Flickr, as people realize that site may not be a sure thing after all. Meanwhile, Facebook rolls out revamped Page layouts for brands… and then rolls them back, after first taking their site down for a while.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Snapping at Synapses: Why Digital Death Sucks December 4th, 2010 Tweet I know I said yesterday that I couldn’t find the words to adequately express my thoughts about the “Digital Death&# campaign, but I just couldn’t help myself.

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5 Great Social Media Initiatives in 2010

Mindjumpers

Tweet It has been a great year for social media. Much has happened and many new features, services and platforms has seen it light or been developed during 2010 – and it has led to much writing here on our blog. We have been taken a look back at some of the successful campaigns and brands that have been good at using social media as a marketing platform.

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Event Trends for 2011

SocialFish

Short and sweet and perfect. Thanks to Julius Solaris for the great slide deck! 10 Event Trends for 2011. View more presentations from Julius Solaris. Oooh and this just in: Samuel J Smith and Ruud Jaansen’s deck featuring Untech10 was featured on the SlideShare homepage. Congrats, gang! Mission Possible – How do you keep going despite volcanos, oil spills, snow storms and floods?

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How to Screw-Up a Blogger Pitch in 4 Easy Steps

Almost Savvy

In addition to all of the presentations and workshops, one of the many wonderful aspects of the recent LeWeb conference in Paris is the opportunity to connect with others who are working on innovative projects and developing new applications which make our lives easier or more productive. As I was listed as one of the LeWeb Official Bloggers , I received a few requests to meet from those interested in obtaining coverage for their product or for one of their clients.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The End of Corporate Social Media as a Novelty

Socialized

On October 6, 2006, A.G. Lafley, then CEO of consumer products giant Procter and Gamble, ushered in the age of corporate social media when he told attendees at the Association of National Advertisers conference, “Consumers are beginning in a very real sense to own our brands and participate in their.

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5 Ways to Digitize Santa

Dave Fleet

Tweet It’s nearly time for Santa to round up those reindeer and hit the skies for another round of gift-giving. A couple of years ago, in the spirit of the season, I put out some suggestions on how Santa could fix-up his PR. This year, I got to thinking what I’d do to digitize Santa. 1. @Santa. Santa already has a Twitter account – @Santa.

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How To Become A Public Relations Star

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. In fact, it was my old PR course – RMIT University’s Bachelor of Communication (Public Relations).

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The 10 Key Mobile Trends for 2011

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. Mobile marketing is becoming increasingly important. The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, networking, social media usage and entertainment.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Highlighting the Social-ness in Social Media this Holiday Season

Direct Marketing Observations

A few weeks ago I was selected as one of the Top Social Media Strategists to Watch in 2011. That was cool in that it’s nice to be recognized, but then a few days later I got the following email. We’re excited to have you on our list of “ Top Social Media Strategists to Watch in 2011.” We admire your work and look forward to seeing what you come up with in 2011!

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Social Media -Outsource or Not?

Atom Thought

Social Media Outsource. As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them. I have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels platforms and this requires serious efforts.

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The State of Social Media for Business

SocialFish

I’ve been reading a few posts recently about the state of social media for business (a.k.a. “how the big boys do it&# ) and analysis of what 2011 will bring. Here’s a slide deck from Jeremiah Owyang with some stats and analysis from the corporate world – note these are based on a survey report on the Career Path of the Social Strategist which only surveyed social strategists working for companies of 1000+ employees.

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A New Approach

Dave Fleet

Tweet A large part of what we do for many digital clients involves managing content and community for their online properties. However, in this case the cobbler’s son ( my blog ) has gotten to the point where he has no shoes. For the last several years, I’ve focused on writing long-form content for this site. Each post that I’ve written has generally taken me between one and three hours to write, as I prefer to share in-depth, thought-out ideas that either provoke new thoughts

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Talking The Social Media Walk

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Talking The Social Media Walk December 16th, 2010 Tweet Walking, and talking, and talking, and walking… When I wrote about walking the social talk last week, I had no idea what a terrific discussion it would spur.