Tue.Nov 20, 2012

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How Facebook Could Become Irrelevant

Waxing UnLyrical

After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. When Kathy Savitt was named CMO of Yahoo, a lot was written about her obsession with Generation Z (the generation born post 1990 or so).

Facebook 263
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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social medi

Brands 244
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Moving Up the Relevance Stack

Socialized

As a communicator, your job is to get people to listen to, comprehend, validate and repeat your company's story. In order to rise above the noise and be heard, you need a pitch that helps people understand how your company, and its products and services, relate to them on a personal.

Company 157
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Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans

The Realtime Report

Last week the Gap announced a social media promotion for the holidays: the brand’s Facebook fans can send their own photos as real, printed postcards to their Facebook friends – for free. The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week. The Gap’s Facebook fans can each send up to two free postcards, which are delivered with a pop-out square photo and the user’s message.

Retail 164
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Maximize Your Customer Service on Twitter

Convince & Convert

Twitter is the new channel all brands should be using to provide customer support. It allows you to provide near real-time support on a social platform, making your services more accessible and allowing other consumers to see that you are a customer-centric brand. However, it is important to monitor your performance for this channel in terms of response time and satisfaction rate, just as you would for traditional channels such as call centers.

Twitter 132
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Get Your Pinterest Brand Page Now

Small Business Mavericks

Pinterest has announced that businesses are welcome. Being one of the fastest growing social networks for the past year, a lot of people flocked to Pinterest to set up an account. And a lot of those users have been businesses. Now there’s good news. You are no longer “just tolerated;” you are welcome. If you don’t have a business presence at Pinterest currently and you are ready to add a visual branding element to your social networking, you can set up a business brand pa

Brands 115

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Cartoon of the day

Jeff Esposito

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Does Facebook affect your brain?

Sherrilynne Starkie

Social media consultants beware! Facebook and other social networks can affect your brain! This infographic is compiled by Best Master’s in Psychology. Related posts: Psychology of social networking. Are professional communicators normal? Infographic: Twitter facts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Facebook 393
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Advice from Famous Authors a Blog Writer Could Use Today

ProBlogger

This guest post is by Colin Olson of Fresh Essays. Every high-school superstar longs to follow in his sport hero’s footsteps. Small business owners idolize those on the Fortune 500 list. Likewise, blog writers can hope for the greatness of past literary giants. While many of the world’s most famous authors are long gone, their words of wisdom still resonate today.

Sports 44
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Branding Your Blog: You’re Doing it All Wrong

ProBlogger

This guest post is by Julie Cottineau of BrandTwist. A while ago, on this very blog, I read a post about how to make a five-dollar logo for your blog. There were a few things about that post I disagreed with, but chief among them was the assumption that a cheap logo was somehow all you needed to brand your blog. A logo does not make a brand. Logos are important, but what’s most important is to have a crystal clear brand promise.

Brands 43
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.