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The 2016 Spin Sucks Book Recommendations

Spin Sucks

It's time for the summer book recommendations from Spin Sucks. Gini Dietrich admits she's either reading the wrong stuff or has become a harder critic. The post The 2016 Spin Sucks Book Recommendations appeared first on Spin Sucks. Related Stories Why PR Professionals Need to Pay Attention to Crowdfunding Determine the Right Metrics for Your Content Marketing Blogging Most Certainly Is Not Dead.

[New!!] How aligned is your organization with the Millennial generation?

SocialFish

How aligned is your organization with the Millennial generation? Take the Millennial Alignment Scan to find out! Here’s a sneak peek at how it works. Sign up today  and start building an organization that makes sense in the Millennial era. Culture That Works Featured

How Political Posts Will Quietly Kill Your Network

Spin Sucks

David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone. The post How Political Posts Will Quietly Kill Your Network appeared first on Spin Sucks.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity SMM

Guest post by Lilach Bullock. What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

A World Gone Social

Learn how companies must adapt to survive.

3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy

SocialFish

What is Employee Advocacy? Is your marketing team stressing out to get recognized on social media and engage with your audience? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. The concept is simple, your employees will share content on their social media and as a result, increase both their own and the company’s reach. Awesome Tools.

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Facebook Testing New Pages Layout?

SocialTimes Facebook

Facebook appears to be testing a new layout for pages. Reader and OneCommand  digital marketing specialist Chris Ruberg  shared the screenshot below with SocialTimes, in which the Facebook page for Nissan of Queens  appears with an altered layout. The profile picture  is smaller. Page insights  appear below the cover image, rather than to the right of it.

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The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. In 2016, you don’t have a hope or a prayer of being the most powerful anything without an incredible online marketing campaign behind you. Twitter : Its 140 character content is playful, fun and easy to share. YouTube and online video marketing. Would you like proof? Twitter content.

Live Streaming and the Demand for Now

Mindjumpers

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently? Real-Time Marketing. So what does this movement mean for brands?

12 PR Blogs Your Competitors Are Reading (And 3 They Don’t Yet Know About)

Meltwater

We barely have time to tailor every one of our PR messages by channel and… Read More. Blog PR

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Facebook Announces New, Improved Share and Save Options, Social Plugins

SocialTimes Facebook

Sharing is caring, and Facebook Tuesday introduced several improved ways for developers of applications and websites to enable their users to share (and save) to the social network. The new Chrome buttons are available to developers via the Chrome Web Store. Share to Facebook will give people more options to share any link on the web with their friends to Facebook, groups and Messenger.

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The Spin Sucks Inquisition: Gerry Corbett

Spin Sucks

On this week's Spin Sucks Inquisition, we have former PRSA Chair and CEO, Gerry Corbett. He and Gini Dietrich talk all things PR, both future and past. The post The Spin Sucks Inquisition: Gerry Corbett appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Nicole Rodrigues The Spin Sucks Inquisition: Tony Gnau The Spin Sucks Inquisition: Deirdre Breakenridge.

Ignite Social Media Turns 9 Years Old

Ignite Social Media

July 2nd. It’s a day that we hold in high regard around these parts. What exactly happened on July 2nd? 1941  Joe DiMaggio breaks Willie Keeler’s 44 game hitting streak (45th of 56). 1956  Elvis Presley records “Hound Dog” & “Don’t Be Cruel” 1972  “Fiddler on the Roof” closes at Imperial Theater NYC after 3242 performances. 1979  Susan B.

55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks

Buffer Social

Millions of blog posts are published every day. small percentage gain traction and attract readers. And among those readers, 55% will read the blog post  for 15 seconds or less. (If you’re still reading, thanks for sticking with this one!). The internet is a daily battle for attention. Everywhere It’s because they work. You could argue that content is becoming less art and more science.

Stickers Finally Come to Twitter

SocialTimes Twitter

Better late than never: On Monday, Twitter announced the ability to apply  stickers  to photos, but with an interesting twist. Senior product manager Sasank Reddy wrote in a blog post  that Twitter’s new #Stickers act as “visual hashtags ,” meaning that when a Twitter user taps on a sticker, they will see a timeline of public photos where that same sticker was used.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles

Convince & Convert

Image via Unsplash. I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While Instagram, Snapchat, and many others are great platforms,  LinkedIn is the single best tool you have at your disposal to build your own brand. Comment on Your LinkedIn Feed. Add Skills.

Crisis Communications: How a Sexist Email Was Handled

Spin Sucks

A recent sexist email sent during Cannes provided a case study in crisis communications done well. Gini Dietrich explores what made the response great. The post Crisis Communications: How a Sexist Email Was Handled appeared first on Spin Sucks. Communication Crisis adweek campaign live cannes lions cindy gallop gary vaynerchuck gary vee igetin thrillest vayner media

From Brexit to Nexit – Who’s Next After UK Votes to Leave EU

Talkwalker SM

The UK has voted to leave the EU in a historic referendum making “Brexit”, the British exit from the European Union, very close to becoming reality. But But the UK certainly isn’t alone in it’s euroscepticism and using social listening , we’ve taken a look at the other nations that may now be looking to leave the EU by tracking the various #?exit

Could Twitter Have Predicted Brexit (Better Than the Polls)?

Meltwater

The Brexit asteroid hit us on Thursday, June 23, and there's still plenty of dust… Read More.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Twitter Dashboard App Launches for Businesses

SocialTimes Twitter

Twitter Tuesday announced the launch of Twitter Dashboard , an iOS  and desktop application aimed at helping businesses on the social network better connect with users. Product and engineering manager Noah Pepper  said in a blog post  that Twitter Dashboard was created to help businesses engage with their audiences, schedule tweets and receive tips on how to foster engagement.

New Facebook Tool Will Allow Users to Fundraise for Nonprofits

SocialTimes Facebook

Facebook is releasing a tool allowing users to fundraise on behalf of U.S.-based based 501(c)3 nonprofits. This follows the social network’s debut last August of “Donate Now” call-to-action buttons on page posts and link ads from nonprofit pages , as well as improvements to the donate button and a fundraisers tool , which were rolled out last November. based 501(c)3 nonprofits directly on Facebook.

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A Woman’s Responsibility Begins with a Healthy Mentality

Spin Sucks

A woman's responsibility, which leads to women's equality, begins with a healthy mindset.with taking care of ourselves. Gini Dietrich explores the topic. The post A Woman’s Responsibility Begins with a Healthy Mentality appeared first on Spin Sucks. Related Stories Anonymous No More: Charles Arment Shares His Story Lands’ End in Crisis: What They Should Have Done Women Can’t Be Awesome: What’s Really the Root of the Problem.

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Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know

Buffer Social

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. That’s no small task when you have over 1.65 billion people to keep happy and over 1,500 stories per day to prioritize for each of those individual users. Now, Facebook has announced one of their most significant News Feed shuffles. The News Feed should entertain. Over to you. News and Trend

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

How to nail social media in 30 minutes a day

Gemma Went

If you’re serious about succeeding on social in 30 minutes a day (or less), you can. You simply have to put in the effort to set up your system. Pick your platform(s) Nailing your social media marketing does not mean you have to conquer every channel out there. Who is your target audience? Where do […]. The post How to nail social media in 30 minutes a day appeared first on Gemma Went.

How to Recover From Social Media Fails

Sprout Social

Every company’s worst nightmare is experiencing a social media fail. Whether it’s Tweeting something inappropriate, misusing a hashtag or auto-Tweeting users’ posts, the results can be catastrophic. In some cases, companies never recover from their setbacks. This article isn’t about the biggest social media fails of 2016. How to Avoid Social Media Fails. Research Hashtags.

REPORT: As Facebook’s Algorithm Changes, How Brands Use the Network

Simply Measured

This week, Facebook announced plans to make a series of changes to its news feed algorithm so that it will more favorably promote content posted by friends and family. The 2016 State of Social Marketing Download. Here’s a look at the Facebook ecosystem for brands, and what you can learn from the posting habits of top brands as Facebook shifts the way content will be surfaced: Facebook Has 1.6

Online Communication and Relationships: The Missing Skills

Spin Sucks

Online communication creates amazing opportunities for us as communications pros to connect with colleagues, clients, consumers, and communities through the online channels. However, we must use it as a tool and not a replacement for communication or relationship building. The post Online Communication and Relationships: The Missing Skills appeared first on Spin Sucks.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

[Cool Infographic Friday] The Ultimate List of Blog Post Ideas

SocialFish

Thanks to Susan Cato for the find! photo credit ). Cool Infographic Friday Featured Implementation

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Facebook Live Getting Two-Person Remote Broadcasts, Pre-Scheduled Streams, MSQRD Masks/Effects

SocialTimes Facebook

Facebook used VidCon  in Anaheim, Calif., to announce three upcoming updates to its Facebook Live  live-video-streaming feature. Fitz Tepper of TechCrunch  reported that the social network will soon debut two-person remote broadcasts, prescheduled streams and the addition of masks and effects from recent acquisition MSQRD. Facebook will add the ability for Facebook Live users to add a second participant in a different location to their streams, Tepper reported, adding that verified pages  will get the first crack at this new feature later this summer, with other users to follow.

How to Create Maximum Content with Minimal Hassles

Convince & Convert

Welcome to Episode 2 of our brand-new series, Talk Digital to Me! Here Here today is Convince & Convert’s own Managing Editor, Jess Ostroff. As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog. Watch the video for an inside look at the editorial machine behind Convince & Convert! agree.

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5 Ways to Become a Better Social Marketer Today

Simply Measured

You have long-term goals and strategies to make yourself and your brand better on social, but if you’re looking for ways to become a better social marketer  right now , check out these five resources for social marketing self-improvement. 1 – Run a Quickie Audit. First, run a quick audit of your social properties. DO IT NOW. GET TO THE CHOPPER. Here is your improv lesson for today.

Why PR Professionals Need to Pay Attention to Crowdfunding

Spin Sucks

As PR continues to evolve, crowdfunding will only continue to grow as an awareness tool for businesses. There’s a huge opportunity here for PR professionals to step up, take note and learn how to make a successfully campaign happen. Eden Spodek has more. The post Why PR Professionals Need to Pay Attention to Crowdfunding appeared first on Spin Sucks. Comments Comments Related Stories Four Elements of Successful Brand Storytelling Online Communication and Relationships: The Missing Skills Integrated Marketing Communications is More than a Fad.