Sat.Apr 21, 2012 - Fri.Apr 27, 2012

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Communication is about what they hear, not what you say

Dave Fleet

If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly. From my perspective the onus is on you to consider not just the words coming out of your mouth, but how they are received.

Buy 419
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Deleting your Facebook status

Sherrilynne Starkie

Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool. Almost 30 people took the time to answer and the overwhelming response is, yes! In fact, 21 people admitted to taking down something they posted because they regretted posting it in the first place.

Facebook 276
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How To Change Your Facebook Page Name

Firebelly

Facebook has finally made changing your Page name a bit easier. Here’s how to do it. View your Page’s Admin Panel, click the Help link, then scroll down and click ‘Request a name change for your Page.’ Below is a screenshot of what it looks like and where to go: Once you’ve clicked that, you’ll be taken to a name change request form.

Facebook 274
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How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. But where should you start in the masses of available data about your posts? In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Guest post by Harrison Kratz. Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a busin

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The Fastest and Slowest News Sites in 2012

Adam Sherk

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So I thought I’d check in on the PageSpeed scores for a selection of major news sites. Page speed is not a major ranking factor (according to Google it impacts roughly 1 in 100 searches) but it does have a direct and indirect impact not only on SEO but also on social media

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How Volkswagen Creates Visual Engagement

Mindjumpers

Tweet We have previously discussed the importance of visual storytelling in social media here on the blog. Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. Volkswagen has uploaded a photo album with a series of 200 images of their Amarok car in their Facebook Photo Gallery.

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Lessons in Humanity from Shidoobee

Waxing UnLyrical

On Saturday, my husband and I drove up to Atlantic City, NJ, to see Ronnie Wood in concert. “Ronnie” is my husband’s favorite Stone, and when he heard that he was appearing at the Golden Nugget in AC, there was no holding back. (Btw, it’s early days yet, since the casino’s official opening is this week, but it’s really nice… even if you don’t gamble, which I don’t).

Travel 202
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Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

This is a guest post from Brad Shorr. . A lot of entrepreneurs and midsize firms say they “get a lot of web leads.” However, when asked if they know the source of the leads, they have only a vague idea – and sometimes, no idea at all. How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? You can’t.

Adwords 155
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The Death of Blogging: Part 271

Ari Herzog

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.” I and others responded at the time why Verne was nuts and blogging was very alive. Another year and another headline, this time in my local newspaper, The Daily News of Newburyport, in the form of an editorial entitled, “ Blogging D

Alltop 154
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The 60 Minute Social Media Audit

Josh S Peters

All it takes is 60 minutes. I have a guest post up on Mashable, about running a 60 minute social media audit every quarter to make sure your social is “up-to-snuff” The audit is in no way complete, nor is it a full business audit where you look at metrics, conversions, goals, KPIs, or ROI. It’s a tactical and maintenance audit that will help you keep on top of all the little things that slide between the cracks and get put off.

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When the Bull Barged in on a Lazy Tuesday Afternoon

Waxing UnLyrical

It was a lazy Tuesday afternoon. Everyone was swamped with work, staring at their laptop screens, and all of a sudden I heard, “Do you want a can, Ma’am?”. Red Bull ! It really #givesyouwings. And that’s what it did to me the very moment I saw a Red Bull on my workstation. The cans opened, one by one, and the whole office was bursting with music and energy.

Energy 160
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Are You Hiding From Your Customers Online?

The Social Media Incubator

BizReport.com shared recent study findings that showed two-thirds of small and midsized businesses are not providing adequate contact information and links to their social media channels. The following three results were shared on BizReport.com: - 60% were missing either a toll-free or local telephone number on the homepage; – Almost three-quarters were missing an email contact link on the homepage; – Two-thirds were missing any type of form to allow consumers to request information

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The Death of Blogging: Part 271

Ari Herzog

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.” I and others responded at the time why Verne was nuts and blogging was very alive. Another year and another headline, this time in my local newspaper, The Daily News of Newburyport, in the form of an editorial entitled, “ Blogging D

Alltop 136
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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4 iPad Apps for Writers

Idaconcpts

If you’re a writer, the iPad has a plethora of applications available for all of your creative, scholarly and professional needs. The following article provides a description of four good apps for writing on the iPad. Each has different features to suit your different tastes. In addition, all of them sync to Dropbox , a free online sharing service for all kinds of documents, photos and videos.

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5 Content Marketing Assets You Forgot You Had

Convince & Convert

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! It’s usually a look of pure terror. I’m sitting across the desk from a professional and confident marketing executive. We’ve discussed the benefits of social business. He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content

Content 130
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Why Bloggers Need to Build a Subscriber List

Kikolani

This is a guest post by Christine Brady of Insightful Mommy. If you have been blogging for any length of time, you have no doubt heard the phrase list building or building a list of subscribers. But what does building a list of subscribers have to do with blogging you may be wondering…. As bloggers, your focus is much like mine – creating great content to share with our readers, staying active on social media, connecting and promoting your blog.

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Are You Leaving The Blog Scene For Facebook? Don’t!

Small Business Mavericks

I really feel like shouting the DON’T in that headline. Anyhow, I have it out of my system now. Current research is showing that corporate blogging is on the wane with businesses preferring the short sharp and punchy content they can throw at both Facebook and Twitter. They are fine, for the first ten minutes anyway, then they are lost in the thousand and one other posts that appearing.

Facebook 114
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Lowdown on Making Your Site Mobile-Friendly

Idaconcpts

It has been easy until recently to ignore the concept of mobile browsing as it did not impact a significant portion of the traffic on the internet. That notion has changed, however, with 2011 seeing a total of 20% of all web traffic coming through mobile phones. That is a huge jump and change from just a few years ago when phones barely could connect to a carrier’s online store to purchase ringtones and wallpaper.

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WEBININE: How to Build an Email Sign-up Form That Works

Convince & Convert

Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. In this webiNINE, our series of ~9-minute webinars for social media and online marketing practitioners, we review the email sign-up process for three sites in the travel and tourism industry.

Tourism 116
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Fetching Friday – Resources Mashup & Canary Sky

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content Marketing. 6 Reasons Why Content is a Must for Online Marketing – Content creation, development, and marketing are an essential part of online marketing.

Mashup 113
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Google To Release Yet Another Web Spam Algorithm Update

Small Business Mavericks

If you thought Google’s drive to remove spammy sites from search results had slowed, think again. Matt Cutts has published an article on the Google Webmaster Central blog alerting everyone to new update that’s about to be released. As usual, Google won’t give any specific details, however, it seems this update will only affect 3% of website.

Google 101
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Concentrate on Your Business with Adwords Management

Idaconcpts

One of the main problems with running your own business is that entrepreneurs often become too much of a jack of all trades and master of none. We spend too much time trying to run everything ourselves and become quite inefficient. Instead of focusing on the core activity of our businesses, you know, the one that actually creates value and brings home the bills, we waste time in running other tasks.

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How Do You Approach Social Media?

Taylor Marek

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories?

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Can You Really Write a Short Book in 8 Weeks?

Debbie Weil

Yes, if you start with a bunch of great content you can draw from: blog posts, articles, notes, lists, research. And are ruthlessly focused on shipping something in 8 weeks. But the fact is, it probably does take 10,000 hours to learn how to write well. If not 10,000, then a lot of time over a period of years.

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Is Your Website Too Focused On Selling?

Small Business Mavericks

The concept of being in business is to sell – that could be a product, a service, or perhaps even a concept. This may sound a little strange – are you too focused on selling? I know that is why you are in business, however, if you focus too strongly on selling, you may be missing other opportunities. Generally speaking, traffic from search engines convert at between 2% and 10% depending on your product/service.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Things to Consider Before Developing Web Videos

Bill Hartzer

Guest Post by Tristan Pelligrino. Based on figures released in January of 2012, YouTube now reaches 4 billion hits per day. Needless to say, there are a ton of people watching web videos on a daily basis. Furthermore, people now expect to see video content discussing the types of products and services they are looking to purchase. So, if you are a company who is looking to reach your audience online, how do you get started with web video content?

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Public Relations Isn’t the Cherry on Top

Social Media Strategery

Photo courtesy of Flickr user SeRVe Photography. "Let's bring PR in so they'll get us some media coverage for the new launch!" "Let's make sure we have PR look this over to make us sound better." "Can you have PR develop a plan to make sure the public thinks we're awesome?" "Our customers keep complaining about our product – can we get PR in here to help drown that out with good stuff instead?

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How Do You Approach Social Media?

Taylor Marek

Every company using social media falls into one of these three categories. 80% of people fall in one category, 10% in another, 10% in the remaining category. So what are those categories?

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Are You Using Twitter To Its Full Potential?

Small Business Mavericks

Twitter can be a small business owners best friend, or worst enemy, depending on your approach. If you are not thoroughly conversant with how Twitter can be used to promote your business, a good place to start is on Twitter’s own “ Twitter for Business ” pages. You can download a 20 page Twitter business guide and read it at your leisure.

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Search Engine Optimization Tip: Links Surrounded by Text

Bill Hartzer

Links are a big part of the success of your Search Engine Optimization efforts and the overall traffic from organic search to your site. However, there are several issues related to links to your site, including anchor text that you need to pay attention to. One of them that you may not know about is the text that surrounds your links. This is just as important as your internal links with anchor text.