Wed.May 23, 2012

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Case: The Swedish Army Makes You Think outside The Box – from within The Box!

Mindjumpers

Tweet Recruiting soldiers to the army can be a mission impossible in a time where personal comfort is treasured and creation of identity happens online. At least, this was the starting point for the agency DDB’s target group understanding when the Swedish Army released their new recruitment plan: engagement on partly the technological terms of the target group as well as the physical reality of the company.

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Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom. Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online.

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If Linkedin Had Been Invented In The 80s

Firebelly

Last week, we reimagined Pinterest had it been invented in the 90s. This week let’s take a look at… …if Linkedin had been invented in the 80s. It’s about as exciting as it is now (zing!). [Video URL: [link] ].

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7 Tips For Getting More Donors

Waxing UnLyrical

Guest post by Rob Wu. Would you like to know how to attract more donors? Do you want to learn professional fundraisers’ secrets? Of course you do! . Fundraising is your nonprofit’s lifeblood; funds fuel the impact you make. But thinking of effective ways to raise funds occupies valuable time and energy you could be spending on your programs. Most of us aren’t professionally trained fundraisers, so it doesn’t come naturally to us.

Tips 199
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Are Mobile Apps The Future Of Online Marketing?

Small Business Mavericks

Search and social marketing are often discussed on these pages mainly because they are have been the best use of a small business owners time and money. Both help businesses connect with potential customers and when successfully applied, help businesses grow and become stronger. Many businesses are now finding that mobile apps are filling a missing link between the online world and their bricks and mortar businesses.

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SAP: Maybe not a crisis communications case study

Socialized

The recent news that Thomas Langenbach, a VP at SAP Labs Integration and Certification Center, has been accused of faking bar codes to buy Lego brand building blocks at a discount and then resell them on eBay presents an interesting crisis communications case study. Or does it? A key responsibility of corporate.

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10 Digital PR Tips for Earned Media

Proactive Report

PR Newswire held a webinar this week to showcase their Earnie award winners and laid out 10 tips on how to score earned media in the digital age. Find brand ambassadors and partner with them. Use multimedia content to tell stories and start inspirational conversations. Become a master at newsjacking – insert your story into trending conversations and news items.

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Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

Last week I attended my first Pinterest meetup. It was great fun and I even won a Pinterest T-shirt. Seems appropriate that Max should model it since he has his own Pinterest board. Don't you think he makes a cute model? Anyway, needless to say, I was excited to meet fellow pinners and talk about strategy, cool tools, what works, what doesn't. "Were you on the PinChat when host & founder Kelly LIeberman brought in Lizze from McDonalds ?

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Uncommon uses for business cards

Jeff Esposito

Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. This image from the creative team at Vistaprint showcase some additional creative ways that businesses can utilize their business cards beyond the contact data.

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5 Lessons Steve Jobs Could Teach You About Creating a Popular Blog

ProBlogger

This guest post is by Greg Digneo of Sales Leads in 30 Days. “What can I learn from the business life of Steve Jobs that will help me grow my blog?”. We’ve all asked ourselves the question. Because the public nature of blogging goes against his strict privacy policy, this isn’t an easy question to answer. But it’s one that I couldn’t get out of my head.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Leveraging the Social Web to Spread Awareness and Drive Business

Kikolani

This is a guest post by Ryan Critchett. Social media is bigger than we think. I think it’s bigger than we think it is, even when we think it’s big. I think, it’s monstrous. We all at least know there is an opportunity to reach customers in a different way through social, but not everybody truly grasps the kind of brand awareness, business opportunities and startup growth that can take place on these channels.

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Use Email to Post to Your WordPress.org Blog

ProBlogger

This guest post is by Anurag Bansal of Techacker. Owners of WordPress.org blogs don’t get the flexibility to post by email through a WordPress service. It’s very surprising to see that such a popular platform doesn’t offer a native way of creating blog post by sending an email—especially since WordPress.com owners can update their blogs using native WordPress functionality.

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Abandonment Issues – What To Do with Content Archipelagos

Convince & Convert

If you viewed your content marketing operations from a 35,000 foot level, what would they look like? Would your organization’s content assets, social media networks and web/mobile properties all be aligned and grouped in a cohesive, self-supporting structure? Would they appear to feed audience traffic to one another? Would you have any assets that stand alone, away from the others in isolation?

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Infographic: Pinterest Best Practices

Firebelly

Edelman , a global PR firm, recently released an infographic highlighting the best practices of social media marketing on Pinterest. This is an excellent supplement to an earlier post on our blog, Pinterest: Early Best Practices From Firebelly. Are there any additional best practices that you would include?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.