Tue.May 01, 2012

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Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Never has social media been such a brilliant marketing and customer relation tool.

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Say Hello To ShowPony

Jason Yormark

It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered. Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig. The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in. I’m so vain. As the dust settles a bit, I am excited to share a new venture I am over seeing as part of my increased role at Strategies 360.

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Pinterest: Early Best Practices From Firebelly

Firebelly

Brands are still relatively new to Pinterest. I’ve been working on several brand programs on Pinterest over the last several months. I’ve come up with a few early “best practices,” based on our work, that brands should consider before launching a Pinterest program. Here they are: Social Media Assets Matter. First, when you get permission to join the Pinterest community you will need to set it up through Twitter or Facebook (and this is a profile NOT a page).

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How to Make Your Facebook Ads Convert

Techipedia: Tamar Weinberg

This is a guest post from Craig Robinson. Getting proper return on investment for Facebook advertising can be tricky. First, you need to create an ad that attracts clicks, which usually is the easy part, and then you need a decent percentage of the people clicking through to be potential customers. The last thing is a bit harder to control but has a huge impact on the end result.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A May Day Balancing Act

Waxing UnLyrical

Happy May Day! Anyone gearing up to dance around the Maypole? Hey, I’m not crazy. In fact, you’re lucky I’m not wishing you for “Labour Day,” and no, that’s not a typo. It took me years of living in the U.S. to get used to the fact that International Workers’ Day , for Americans, was meant to… well, work on.

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You'll Always Hear it First on Google+

Stay N' Alive

I'm starting a new experiment. From now on every post I make to StayNAlive.com will originate on Google+. This goes in line with my earlier post where I suggested that the Blogging landscape is significantly changing, and the blogs that want to survive will need to embrace social means of publishing and discovery. You'll recognize this trend immediately as you visit my blog and see the ability to automatically share the articles you read on StayNAlive.com to Facebook, and today I'm going to cont

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5 Tips to Convince Editors to Say “Yes” to Your Guest Posts

ProBlogger

This guest post is by Alexis Grant of AlexisGrant.com. You know all the benefits of guest posting on popular blogs. And you’ve decided to start guest posting today. So you want to do your best to crank out awesome content. But smart ideas are only half the battle. The difference between pitching a thought-provoking post and pitching a thought-provoking post that gets accepted is making it easy for your editor to say “yes.” In other words, go beyond providing awesome, unique con

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Cartoon of the day

Jeff Esposito

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Guest Post Hosting: the Surprising Traffic Driver

ProBlogger

This guest post is by Shari Lopatin of ShariLopatin.com. We’ve all heard how writing guest posts for other blogs can increase exposure and drive traffic to your site. But what about hosting guest bloggers as a way to increase traffic? New concept, huh? Before we move on, I want you to stop right here and clear your mind. Then, repeat after me: “Inviting others to my site will not help my competitors.

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Cartoon of the day

Jeff Esposito

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

Your sites have been audited, improvements have been made and there is more to come in the road map. The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. Sounds good, but are your efforts working? That’s where tracking and measurement comes in. When it comes to SEO publishers need to understand and effectively communicate progress and success.

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PR Pros and Wikipedia: Can They Ever Get Along?

Social Media Strategery

Photo courtesy of Flickr user bitjungle. All Wikipedia articles and other encyclopedic content must be written from a neutral point of view. This means that editors should avoid stating opinions as facts , avoid stating seriously contested assertions as facts , avoid presenting uncontested assertions as mere opinion, use non-judgmental language, and accurately indicate the relative prominence of opposing views.

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Why You Should Start Guest Posting … Today

ProBlogger

This guest post is by Jaime of USBundles.com. When they’re done correctly, guest posts can be a true “meeting of the minds”—a way for both the guest blogger and the host website to benefit from association. However, many bloggers may resist the opportunity for various reasons. Let’s examine some of the most common reasons why a blogger might be reluctant to guest post—and see why these aren’t really issues after all.

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The Role of Social Media in Sports [Infographic]

Mindjumpers

Tweet. During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. So much so, that the amount of tweets created during this year’s Giant’s-Patriots’ game reached an astounding 12,233 tweets per second (TPS) and 10,245 TPS during Madonna’s halftime show.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 Ways to Open the Social Side Door and Build Relationships

Convince & Convert

Ian Greenleigh (@be3d ) is a social media and content strategist. He’s writing a book titled The Social Side Door: How Social Media Has Rewritten the Rules of Access and Influence , and he works at Bazaarvoice in Austin, TX. Social side doors are avenues of access and influence made possible by society’s adoption of social media. It has never been easier to avoid the gatekeepers and engage with decision makers in meaningful ways.

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The Sound And The Hurry Of Podcasting

Twist Image

It's funny how things fall together. I found out that Julie Burstein , the author of Spark - How Creativity Works and creator of the radio program Studio 360 with Kurt Andersen for Public Radio International , was going to be a speaker at this past year's TED conference. I usually choose a handful of speakers or guests to try to connect with prior to boarding my flight to Long Beach.