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Five Reasons Communicators are Frustrated and Lonely

Spin Sucks

The job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve. The post Five Reasons Communicators are Frustrated and Lonely appeared first on Spin Sucks. entrepreneur Professional Development communications industry lonely at the top marketing in the round pr industry silos

Awesome Association Jobs This Week – February 23

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,   marketing ,   communications ,   PR ,   advocacy , and  digital. Director of Marketing , Association for Talent Development – ATD seeks a Director of Marketing to support a dynamic organization serving those who develop talent in their organizations.

The Difference Between Content Marketing and Social Marketing

Simply Measured

What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Simple, right? Roles Depend on Size. Gray area. Am I right?

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.

Social Media Automation 101

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20 Creative Ways to Use Social Media for Storytelling

Buffer Social

Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! Ready to dive in? Instagram. Twitter.

A Gen Z's Perspective on What Makes for an Authentic Brand

Pixlee

My name is Devon Smith; I’m a 14-year-old freshman in high school and am an active Instagram-er and snapchat-er. As such, I have noticed a few things about brands on the platform. One of the things that I've noticed is that there are some brands on Instagram that appear authentic and engaging, and some that don’t.

12 Strategic Ways to Use Pinterest Marketing

Peg Fitzpatrick

Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing! Let’s look at some smart ways to use Pinterest for marketing. Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? You have those in place, right? Create boards with keywords in your title. Rich pins.

The Fireside Chat: Artificial Intelligence with Christopher Penn

Spin Sucks

On this month's Fireside Chat, Gini Dietrich and Christopher Penn discuss artificial intelligence, what it means for communicators, and what to expect in the next three to five years. The post The Fireside Chat: Artificial Intelligence with Christopher Penn appeared first on Spin Sucks. Communication The Fireside Chat Christopher Penn digital legos fireside chat ibm watson inbound watson

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Come to the Nonprofit Talent & Culture Summit!!

SocialFish

Will you join us at the 2017 Nonprofit Talent & Culture Summit  April 5 – 7th in Washington, D.C.? It’s going to be awesome! And not just because Jamie will be speaking about unlocking your org’s genetic code … The Nonprofit Talent & Culture Summit is the social sector’s only convening focused on critical talent issues. Register here. Join us!! Mark Your Calendars

How You Should Really Use A Social Media Calendar

agora pulse

If you’ve read ten “best practice” articles on social media management, at least half of them told you to use a social media calendar. Am I right? The problem is — most of the “gurus” who tell you to use a social media calendar neglect to show you HOW to use it well. Think Function over Format. Scroll down if you’re antsy to see it.). ” Source.

What True Collaboration in Digital Marketing Looks Like (And How I Learned It)

Simply Measured

Last year we talked a lot about the “de-siloization” of social. Stop doing social in a silo. Go make a friend on the email/display/search/SEO/web/personalization/video/some other team. I’ve been amazed and impressed at how any social marketers have begun the effort to start working collaboratively with other functions in their organization’s marketing department. Many of them have succeeded. Yikes.

Instagram Marketing: 20 Excellent Examples and Ideas from Top Brands

Meltwater

With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon.… … Read More.

A World Gone Social

Learn how companies must adapt to survive.

Seven Simple Steps to Start Writing that Book Now

Spin Sucks

Have you been thinking about writing a book? It's an extremely gratifying experience, and also an incredibly daunting one. It's challenging to sit in front of a blank screen and start knocking out the words. David J.P. Fisher has a step-by-step process to help you become an author. The post Seven Simple Steps to Start Writing that Book Now appeared first on Spin Sucks.

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

Twist Image

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image , now it's called Mirum ) in 2000. We had a clear objective: we wanted to create the agency of the future today. Our mission seemed obvious (to us, at the time). We felt that technology had not permeated the marketing department. We knew that marketers were - candidly - afraid of technology. They did not understand the Internet. They did not grasp the power that these connections would create. That power struggle endured for many years. adobe. brand.

The BEST Way to Post to Facebook Without Using Facebook

The Social Media Hat

Yes, there IS a BEST way to share posts to Facebook, and you do not have to be on your Facebook Page to do it. Here's how

How to Do an Instagram Audit in 60 Minutes or Less

Sprout Social

Does your Instagram account need a boost? Have you gone months or even years without ever analyzing what’s working and what’s not? You’re not alone. An Instagram audit might not sound like the most fun and exciting thing in the world, but it can help you out tremendously and uncover some interesting bits of information. Auditing your followers. Audit Your Content.

Social Media Marketing GPS

PR and Marketing Tips: Visual Content and Your Brand

Meltwater

Social media has become a melting pot of white noise. For your brand to penetrate… Read More.

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Promotional Partnerships: What Can Go Right…What Can Go Wrong

Spin Sucks

We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership. The post Promotional Partnerships: What Can Go Right…What Can Go Wrong appeared first on Spin Sucks.

How Email and Social Can Win by Working Together

Simply Measured

Email marketing is the most commonly used channel to acquire customers.  . arketers are investing most in website and email. You get it–email is big, and not going anywhere. So how can social and email work together to drive even bigger business wins? Below are some examples of how we do this here at Simply Measured, along with some other examples that really impressed me. Regular Check-Ins.

Should You Hide Comments on Your Facebook Page?

agora pulse

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. We do, after all, have the option to hide comments on Facebook. Self-promotion from other users.

How to Be Social: A Social Media Manifesto

How to Write a Successful Social Media Proposal: Free Template Included

Sprout Social

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis. Hopefully by the end of this article, you’ll be able to write your own or make tweaks to an existing template.

How to Create Ridiculously Compelling Content in 5 Easy Steps

Meltwater

Have you ever wondered what makes for a great blog? What’s the secret? What makes… Read More.

Why Business Is About to Boom for Social Media Agencies

Convince & Convert

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). But now, it’s all different. Reasons Agencies are Going to Flourish. move to multimedia.

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How to Create Animated GIFs that Stand Out

Socially Sorted

Have you considered Animated GIFs as part of your visual content creation? Animated GIFs and short animated videos are easy to create and grab attention on the newsfeed of your favourite social media platform. In this post, I share what they are, how you can create them, and how Animated GIFs can be used to not only grab attention but to convert fans into customers. Image By Shutterstock.

8 Stupid Simple Social Media Tricks to Boost SEO

The Future of Twitter

Proactive Report

The one thing you can rely on in Social Media is that there will be change.  Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.  That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. They are now at around $16. Lee Odden.

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6 Free SEO Tools Social Media Marketers Can Use Too

Sprout Social

Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to ones made specifically for your industry. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools. Google Analytics. Try it. 2. Try it.

FAQ 15

Use Hashtags to Master PR Messages

Meltwater

You are likely familiar with what hashtags look like (e.g. Meltwater), but like most people… Read More.

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Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

Business Travelers Increasingly Vulnerable To Data Theft. As reports of corporate information theft continue to rise and cybercrime is predicted to cost businesses between $2.1 trillion in 2019 to $6 trillion by 2021, one area of particular concern is information security while traveling on business. Business travelers are also far more likely to connect to insecure Wi-Fi networks while traveling.

Maximizing LinkedIn for Business