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12 Advanced Google Tricks

SocialFish

Came across this awesome article by Larry Kim. One to bookmark! Implementation Industry Insider

The Complete Guide to Facebook Marketing

Sprout Social

With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Figure out your content strategy. Determine your engagement strategy. Note and move on.

Introducing an Awesome New Podcast About Workplace Culture

SocialFish

So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far.  If you enjoy these, please share,   subscribe over on Podbean  or subscribe  in iTunes  by clicking that link or searching for The Culture Chat! Thank you! Culture Change and the New CEO.

The Big Question: Your 2017 Professional Development Goals

Spin Sucks

The inaugural The Big Question from Spin Sucks is here. We asked your professional development goals for 2017 and here are the responses. The post The Big Question: Your 2017 Professional Development Goals appeared first on Spin Sucks. Related Stories Thank You…and Happy Holidays from Spin Sucks! Introducing The Big Question and Monthly Fireside Chats Gin and Topics: The Last Episode of 2016.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Crawl with Analytics Before Running with Artificial Intelligence

Meltwater

As we head into 2017, artificial intelligence (AI) is an emerging technology trend that is… Read More.

Content Marketers, what are your new years goals?

Janet Fouts

I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites  include: Focusing on people, not channels. Actually writing down your […]. Corporate Social Media social business Content Marketing

Make the Most of Twitter: How DMs Can Personalize Your Brand

SocialTimes Twitter

Direct messages have a reputation of being spammy. Plenty of bad automated responses  circulate around social media, and they’re frequently irrelevant to recipients, often only asking people to check out the sender’s profile. I’ve previously explored why DMs outperform emails. The short version: DMs tend to have higher click-through rates than emails, and they increase your touchpoints while giving you a chance to share relevant content with people who have shown an interest in your space. In other words, DMs can help personalize your brand. Making it personal. Customize your message.

Hot Association Social Media Jobs This Week – January 13

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy , and  digital. The Social Media Associate champions the creation and execution of communal online programs to increase SGIA’s engagement, visibility and activity. photo credit ). Jobs Jobs Jobs

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Achieve Your PR Goals When the Novelty Wears Off

Spin Sucks

If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out. The post How to Achieve Your PR Goals When the Novelty Wears Off appeared first on Spin Sucks.

40 Essential Social Media Marketing Statistics for 2017

Meltwater

As we start a new year, here is a look back at the world of… Read More.

Facebook Ad Specs and Image Sizes [Fully Updated for 2017]

Buffer Social

Facebook ads can be an incredible way to reach your target audience. . And as we move into 2017, it’s becoming more and more likely that you’ll have to pay to maximize the impact of your content on Facebook. In the past, we’ve talked about how to get up and running with all the different types of Facebook ads and shared the lessons we learned with our own paid Facebook campaigns. Objectives. Video.

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How Social Media Has Evolved Over the Past 12 Years

Convince & Convert

Saying that social media has taken the world by storm is like saying that rain is wet or that fire hurts—it’s a bit of an understatement. We live in a world where Facebook alone has over 1.65 billion active monthly users. It’s a phenomenon that affects both casual users and businesses alike. Here’s our roadmap for today: The Worldwide Evolution of Social Media. Why Social Media Is So Essential.

A World Gone Social

Learn how companies must adapt to survive.

#CMAD is coming up soon!!!

SocialFish

REMINDER. Mark your calendars for Community Manager Appreciation Day on Monday January 23! ALL INFO WILL BE AT THE #CMAD hashtag, on communitymanagerappreciationdayd.com  or on the Facebook event page ! Ben Martin, KiKi L’Italien, Maggie McGary, Susan Cato and I have teamed up to manage the event this year, and whooo boy do we have some awesome stuff in the works! photo credit ).

How We Can Fix the Workplace Gender Gap…One Individual at a Time

Spin Sucks

There is only one way to fix the workplace gender gap—and it's if we all work together to do it. Gini Dietrich has five ways we can do exactly that. The post How We Can Fix the Workplace Gender Gap…One Individual at a Time appeared first on Spin Sucks. Related Stories Anonymous No More: Charles Arment Shares His Story Sexism is Alive and Well at This Year’s PRSA Conference A Woman’s Responsibility Begins with a Healthy Mentality.

Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane

SocialTimes Twitter

Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric  mobile application development platform. Other assets going from Twitter to Google are the Crashlytics  crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits  and development automation system Fastlane. Terms of the transaction were not disclosed. According to both companies, the Fabric team will join Google’s Firebase  team, and Twitter will continue to maintain Digits during an unspecified transition period.

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12 Most Innovative Ways to Create Content That Gets Shared

Peg Fitzpatrick

Your most important online asset is your content. It attracts clients to you and encourages prospects to take action. However, However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive. Excited to share this guest post from Rebekah Radice with you. know you’ll love her advice. Analyze your competitors.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Your Niche Is A Small Village: Here’s How To Become Well-Known In it by Marketing Yourself

ProBlogger

This is a guest contribution from Victor Idjola. Sometimes, the way many startups become very well-known after a period of oblivion makes it feel like the industries we operate in are actually small villages. And they really are! Have you noticed? It’s not always like that. But it happens many times. Take Buffer , for example. They got 100,000 users in 9 months. Source: Search Engine Watch. first.

Facebook Live Deals With Publishers Won’t Be Renewed (Report)

SocialTimes Facebook

When it comes to paying publishers for live video content , Facebook gaveth, but Facebook reportedly taketh away. Kurt Wagner  of Recode  reported that several publishers told him the social network is no longer emphasizing Facebook Live  video during negotiations, and they do not expect livestreaming deals they inked with Facebook last year to be renewed. According to Wagner, the publishers said Facebook is now pushing longer-form premium video content as part of a larger initiative led by Ricky Van Veen , who joined the company in June  after serving as College Humor’s co-founder.

What Are Your 2017 Content Marketing Goals?

Spin Sucks

What skills are you building to reach your content marketing goals for 2017. Laura Petrolino shares hers and asks you to join the conversation. The post What Are Your 2017 Content Marketing Goals? appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! The Spin Sucks 30-Day Communications Challenge A Holiday Gift to Spin Sucks Readers: From Us to You.

The #GetSocialSmart Show Episode 003: How to Make the Most Out of Conferences

Katie Lance

It’s episode three of the #GetSocialSmart show! Today’s episode is all about conferences. Many of you know that I get the chance to speak at conferences all over the country, but I also love attending conferences. This video is all about five quick tips for making the most out of every conference. The five tips I share in the video are: Plan ahead. Don’t overplan.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Brands Can Overcome the Biggest Influencer Marketing Challenges

Simply Measured

You’re familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Measuring Your Digital Brand Impact Download. As Denis Waitley said, “Expect the best, plan for the worst, and prepare to be surprised.” Solution. Solution. Engagement.

Social Media Don’ts: 6 Things We Are Still Getting Wrong

Meltwater

It seems like we have been utilizing social media forever. Has it really been that… Read More.

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The 11 Top Social Media Management Tools I Can’t Live Without

Socially Sorted

These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now.   . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media.  . Use  this guide to jump in and give them a spin on the platforms you are marketing on.  . Because I am fussy. Damn fussy. See #6.

Gin and Topics: Thanks Obama

Spin Sucks

On this week's Gin and Topics, we thank President and First Lady Obama for the last eight years with videos that will make you laugh and cry. The post Gin and Topics: Thanks Obama appeared first on Spin Sucks. Related Stories Gin and Topics: The Last Episode of 2016 Gin and Topics: Map “Lips” Theater Thank You…and Happy Holidays from Spin Sucks!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How a Solid Social Database Can Help You Close Sales

Convince & Convert

With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold. That’s when marketers and salespeople can really use social media to close sales.

B2B 16

How to Keep up With Marketing Technology Changes

Razor Social

For anyone who is in marketing today, one of the biggest professional fears is falling behind the technological curve. And this fear is not ungrounded. As marketers, we rely so much on software to better create, manage, automate, and analyze our marketing activities that failure to keep up with the pace of change just doesn’t seem like an option. The Exploding MarTech Landscape. Join Groups.

2016’s Top PR Blog Posts

Meltwater

What do our five most popular PR blog posts from 2016 tell us about the… Read More.

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Twitter Wants Users to Share Their #NewProfilePic

SocialTimes Twitter

Twitter is encouraging users who updated their profile pictures to share those updates in an effort to boost visual content and engagement. The social network confirmed to Sarah Perez  of TechCrunch  that users who update their profile pictures are being prompted to tweet about it with the hashtag #NewProfilePic , adding that those tweets are not sent out automatically, and that users can edit them as they see fit. Twitter told Perez the feature is now available to all Android users and a “small percentage” of iOS users, with a full rollout on the latter platform “still weeks out.”.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.