Thu.Dec 13, 2012

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Guest post by Christopher Wallace. Let’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist. Unfortunately, you’re a relatively broke hobby designer working a 9 to 5 IT job. How do you proceed? Call up your rich uncle and ask him to back you?

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Five Steps to Create a Viral Video

Firebelly

I hear from my friends in the video content marketing business that they’re frequently asked to create a viral video. As if it’s something they can just whip up, post it to YouTube, and it will become the next Charlie Bit My Finger, garnering millions of views in a few days. To tell the truth, you can’t actually create a viral video.

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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.” The company had been expecting to hand out about 1,000 of the meals (worth 20-euros

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Don’t Let Thumbs Dominate Mobile Marketing

Convince & Convert

I don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies so cunning they have convinced us that they’re on our side–like Nationwide. Enemies that are here with us now… AS WE SPEAK!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Ways To Diversify Your Online Marketing

Small Business Mavericks

Online marketing opportunities are growing all the time. As the opportunities expand, it becomes more and more important for small business owners to diversify their marketing efforts. Of course, the more you do the more time it consumes. Therefore, you have to be judicious in how you diversify and what tactics you use to get the word out about your business.

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The Best Business Books Of 2012

Twist Image

Read a good business book this year? Looking for the perfect holiday gift? I'm usually one to shy away from "best of" and list-like posts, but 'tis the season (as they say). Beyond that, it was a great year for reading and there are some marvelous gems that came out this year. So, whether you're looking for some end-of-the-year insights and motivation, or if you still haven't grabbed a gift for a loved one, here are some page-turners.

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The Victim To Victor Mindset

Twist Image

Your actions. Your motivations. A simple thing happened to me yesterday that made analyze how I make business decisions. I'm getting ahead of myself. Heading from Manhattan over to LaGuardia Airport in the early afternoon, something happened. I was booked on the 5:15 pm flight home, but there was a 3:30 pm flight that I was hoping to catch. As luck would have it, the 3:30 pm flight was cancelled, so I was stuck with a three hour gap of time at the airport.

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Predicting Week 15 of the NFL season with @DanielEAgee

Jeff Esposito

Over the course of the 2012 NFL season we’ve racked up a 117-83-1 mark predicting NFL games using social media buzz. The methodology uses buzz collected using Lithium Social Media Monitoring and some formulas to predict the winner of each of the weekend’s games (more on that here ). It is not scientific, but is more fun for a dork like me than say looking at jersey colors or hotter cheerleaders.

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How To Build an Awesome Video Trailer For Your Blog

Kikolani

This is a guest post by Logan Marshall. “Do I really have to film this? It’s so stupid!” I’m 12 years old and perched on the top of my parent’s minivan like James Bond. My best friend Willie stands below me. Holding a video camera. His head cocked to one side in a look of amused bewilderment. “What?” I reply, “YES you have to film this!

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Cartoon of the day

Jeff Esposito

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Experimental Branding with the New Spotify

Mindjumpers

Last week, music streaming service Spotify announced their impressive numbers : 20 million active users worldwide, out of which 5 million are paying subscribers. Besides revealing new numbers, Spotify also announced a new and improved user experience , which will start rolling out in the coming weeks. The new Spotify revolves around two main features: A discovery tab and a follow tab, which give users a more personal experience on the music network.

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Quality Vs. Volume: The Traffic Spectrum, and How Bloggers Can Harness It

ProBlogger

As web usage grows, and we all become more connected more of the time, it could seem like getting traffic to your blog should be getting easier. But as connectedness increases, so does competition. There are only 24 hours in a day, and the blogger’s job is to convince readers to spend a few precious minutes with us. Image courtesy stock.xchng user ansmedia.

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