'Crowd met up with Jonathan Watson, head of hospitality for the tranquil and beautiful Island of Herm, to find out how utilising social media tools as a part of their communications strategy has helped the Island and it’s visitors. Tell us a bit about Herm. Herm is a beautiful Island, whose businesses are wholly engaged with tourism. The peace and tranquillity of the Island, along with its outstanding natural beauty ensure that guests that visit end up falling in love with it, and wish to return time after time. Herm has a great online presence on social media. MORE >>

Team Crowd recently took our Social Goes Local interview to Steve Byrne at the GSPCA, Guernsey’s local animal welfare charity, to find out more about how they are using social media to communicate with the public and why. Tell us about the GSPCA. The GSPCA is the only all animal welfare charity in Guernsey and was founded in 1873 making us 140 years old this year. We We have been at our current site since 1929 and help thousands of animals every year. To Our aims are to promote kindness and prevent cruelty to animals, which we achieve with our 20 staff and over 150 volunteers. MORE >>

'Vividly recollecting that sea of tartan still haunts me to this very day. Over a decade ago when I was entering my early teens, the one’s your mother wanted you to avoid would be noticeable a mile off, finding identity in that dizzy patterned uniform. Burberry was considered, dare I say it, ‘Chav’. Pivot. That is why the brands turnaround achievement over the last decade, largely directed from the heart of the company by visionary Chief Creative Officer Christopher Bailey is quite frankly nothing but a masterpiece. The Burberry Experience. Cultural Branding. ” Bailey stated. Initiative. MORE >>

Crowd have built a bit of a reputation for getting involved with supporting charities and causes we really believe in. I know personally, I have always been naturally drawn to helping the underdog; if I can lend a hand, give an ear or a shoulder, I’m there, particularly when it is for causes I passionately believe in. So we were delighted when Laurel Le Tocq from the Guernsey Community Foundation approached us recently. To those of you that don’t already know, this new organisation has been set up to promote philanthropy and charitable giving within The Bailiwick of Guernsey. MORE >>

This week we took our Social Goes Local interview over to our sister island and found out what social media means to the people behind Jersey Post. Check out their interview below. Tell us about Jersey Post’s range of current services. Jersey Post offers a wide range of products and services for both businesses and consumers. Our social media efforts are currently focused on the B2C side of the business. Which social channels have you implemented and how are these complementing your traditional marketing efforts? We have implemented Twitter, Facebook and LinkedIn so far. MORE >>