Sat.Mar 17, 2012 - Fri.Mar 23, 2012

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So Slang: dictionary of street terms

Sherrilynne Starkie

There’s a free online resource to check out the real defnition of slang words and street terms. It’s contributed to and edited by thousands of people online who add their own meanings to millions of words. With more than 6 million definitions, So Slang claims to be the biggest hub for street definitions. Some examples: Bazinga! A catchy phrase to accompany your clever pranks.

Wikipedia 301
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Spring Cleaning For Your Blog – How A Little Work Can Drive Search Engine And Social Media Traffic

SocMed Sean

"Spring" via promanex on Flickr under creative commons license. Ahhhh Spring! The flowers are blooming, the trees are budding, and there’s a sense of renewal in the air. But with Spring also brings with it the need to do Spring cleaning. For our cars, we wash off the grime and road salt that has built up over the last few months. For our houses, we clean the windows, air out the house, get the old leaves out of the flower beds, and get the yard prepped for growth.

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10 Email Sins You Must Stop Committing Right Now

Almost Savvy

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place.

iPad 277
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2012 Is The Year of Visual Communication

Mindjumpers

Tweet It’s a known fact that visual stimuli has a strong effect on humans, also compared to other kinds of stimuli such as reading or listening. Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities. Much indicate that 2012 is the year where visual communication in social media will get its boom for real – Facebook’s Timeline is focused heavily on photos and visual storytelling, Instagram keeps making it easier to take, design and s

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Asked For Your Social Profile Passwords In An Interview? Look The Other Way.

Jason Yormark

There’s been quite a bit of hoopla this week on the story of interviewees being asked for their Facebook login credentials as part of the interview process. I’m sure it’s not a practice that has just taken shape of late, but for whatever reason, this week it surfaced and has caused all kinds of discussion on the matter. Their are interesting opinions on both sides of the issue, but my take is quite simply, look the other way.

Microsoft 249
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Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

Like it or not, if you administer at least one Facebook Page, you’re trying to get ready to face the music next Friday. Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages. I actually opted to switch my business Page over to the new Timeline when it was offered to me, and overall, I like the format a lot.

eBook 245

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SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites.

SEO 258
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My Blog Monetization Results

Jason Yormark

About a month ago I decided I wanted to test out ads on my blog to see what kind of return I would get by devoting some right sidebar space for a medium sized ad. I was a bit leery about the idea, but figured it was worth a shot seeing as my blog traffic had reached a point where I thought the return could be worth it. I decided to go with Social Spark (IZEA) since they offered a model that pays on impressions rather then click-throughs.

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5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

Last week I was in Orlando, Fla., speaking to the PRSA chapter on measurement. No, I didn’t go to Disney World, but I did have a terrific time. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. Not good. So here’s my approach.

URL 226
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March Madness & Social Media: 5 Must-Reads

Firebelly

Here are 5 must-reads on March Madness (go Hooisers!) and social media that we don’t want you to miss. Kansas Jayhawks Win Social Media’s March Madness. By Sam Laird If the NCAA championship was determined by which school’s fans are most tuned in to social media, Kansas would take out Duke in the national title game. Social Media Revolutionizes March Madness “Bracketology” By Molly Ruggere NCAA March Madness has officially begun, and, you guessed it, there’s an app for th

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Google Analytics Unveils a Set of Social Reports

Mindjumpers

Tweet When working with social media, the prime challenge is to measure its value, through different parameters. Since customers engage with social media at a very nascent or initial stage of their purchase decision, it is difficult to quantify the value it drives to business, through the different channels as well as website. With the rapid growth in the use of social media by brands, there is a need to analyse the returns and benefits of going “social”.

Analytics 239
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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

The following is a guest post from Susan Waldes , Senior SEM Manager at PPC Associates. So you think your business is ready to get into paid advertising channels? Or are you into them already? In order to make sure you get the most out of every penny, here are the things you should think about (or should have thought about) first. Is your brand and site optimized?

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Toon Time: No Unicorns Allowed

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Company 202
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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Should we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it go by? When I was a kid and I would see a train go by, I always wanted to be on that train. I didn’t really care where it was going, I just wanted to be on it. With a little foresight and hindsight you can be on that train that we’re calling digital right now-and know where it came from and where it’s going.

comScore 166
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Setting Facebook Community Expectations

Firebelly

Setting expectations is the corner stone of any successful Facebook community. According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set. It’s interesting that so few companies aren’t taking the time or don’t even know that expectations would not only protect the brand, but maximize the fan’s overall experience.

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Google Pushes Same Old Story – Perhaps It’s Time To Listen

Small Business Mavericks

Every time Google releases a piece of advice on how to optimize a website for search, they repeat the same old message – produce content for your visitors, not for the search engines. In the past, many website owners, and quite a few SEO ‘experts’ ignored this advice, often producing content aimed fairly and squarely at the search engines.

Google 164
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How Are You?

Waxing UnLyrical

When I first moved to the U.S. all those years ago, one of the things that struck me was how people would ask the question, “How are you?” Seeing as how I first lived and worked in the San Francisco Bay Area, I most often heard, “Hey, how are ya?” Thrown out in a breezy, casual way, almost like a frisbee tossed across Golden Gate Park.

Avatar 181
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5 Psychological Techniques To Get Readers to Subscribe & Buy Your Product

Kikolani

This is a guest post by Jeevan Jacob John of Blog Networking 101. Do you watch TV commercials? I know that most of us do. And we tend to hate them. But there are some TV commercials that really “suck” us in (I mean, impress us), right? How about certain ads that come on during the Super Bowl? I mean, who wouldn’t love to watch the E-trade Baby commercials.

Buy 167
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Wienermobile: Merging a Classic Brand with Social Media and Consumer Engagement

Socialized

I was reminiscing about the Oscar Mayer Wienermobile (I had a scale model when I was a kid), so I did some exploring and found the company is (wisely) still making very active use of this iconic vehicle, which is so much a part of its brand. Oscar-Mayer has brilliantly leveraged.

Brands 145
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Smart Small Business Internet Marketing Through Pinterest

Small Business Mavericks

Pinterest is one of those social media sites that could be a real boon for small businesses. Big businesses are already finding clever ways to promote their business, perhaps the best is that of Peugeot’s. There are a number of tactics used on their page, and they all come together quite nicely. I said clever, and for some, it may be too clever.

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Public Relations: A Defining Moment for the Profession

Waxing UnLyrical

The Public Relations Society of America has spent the past few months collaborating with other PR associations around the globe on a redefinition of the term “public relations.”. This is a task that has been championed since the late 1970s when Edward L. Bernays presented his case for a redefinition of PR in his Public Relations Quarterly (Spring 1978) article “Defining Public Relations,” observing that our profession was, in his eyes and at that time, in need of an overhaul.

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Facebook and Twitter Offer News Organizations Much More than Just News Delivery

Adam Sherk

The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought. But when I look at those charts I just see common sense: Facebook is still dominated by real, personal connections so why wouldn’t friends and family be the primary sour

News 135
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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4 Job Search Apps for iPhone

Idaconcpts

They claim that the great recession is over. Those still immersed in the struggles of the job market might beg to differ. With the large amount of jobseekers out there competing for your dream job it can be a daunting experience to endeavor to be hired in the current climate of layoffs, downsizing and outsourcing. Whether you are in the Washington DC software process improvement or in the Honolulu HI hospitality field, you need an edge.

iPhone 146
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Would you give up your passwords for a job?

Janet Fouts

A recent AP Newswire story tells the tale of one Justin Bassett who was asked by a hiring manager for his user name on Facebook. When she opened the site and saw that his profile was private, she asked him for his password. Bassett refused and withdrew his application, stating that he didn’t want to work for a company that would ask for such personal information.

MySpace 138
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Exploring the Web of New and Emerging Media

Ari Herzog

That’s what I do. That’s what the tagline has said under my name at the top of my blog since the last time I reincarnated its existence. I explore the web. I write about new and emerging media. You come here. You read what I write. You comment and share. I continue to thank you for participating in my online community. And yet, you have read less and less explorations of mine in recent months.

LinkedIn 121
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10 Email Sins You Must Stop Committing Right Now

Almost Savvy

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place.

iPad 100
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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iPad 3 is Hot (Literally!)

Idaconcpts

It appears that the latest Apple tablet may become too hot to handle after a while. The thermal camera shows the new iPad (left) is considerably warmer than iPad 2 - tallying with user complaints that the new tablet can become 'uncomfortably' warm while in use. (Photo Credit: Dailymail.co.uk). One disgruntled customer said they were returning theirs after it reached temperatures of 47c (117f) following only ten minutes of use.

iPad 128
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How Far Would You Go To Protect Your Business’s Reputation?

Small Business Mavericks

Reputation is an important factor for any online business. One of the hardest task for any online enterprise is developing trust, especially if you are asking for credit card details with the promise of delivery via snail mail. If a potential shopper feels there is a risk to their personal data, they will not stay and shop. If you have a reputation for poor quality, poor service, and poor communication, shoppers will also turn away.

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Who You Should Be Online

Ari Herzog

Photograph by Anita Patterson. The following is written by Alex Cortez. In an industry that is centered around building relationships, real estate is a prime candidate for social media success. However, many real estate agents use Facebook, Twitter, and other sites merely as another platform of ‘marketing’ by advocating their listings without providing further value to their audience.

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10 Email Sins You Must Stop Committing Right Now

Almost Savvy

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place.

iPad 100
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Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

As I wrap up my first week in Chicago, I've fully realized the advantage of working with the same people for years – they knew exactly how I thought about PR, social media, communications, and branding. They knew what I looked for in their work, what questions I would ask, what points I wanted them to make. Over the years, they had heard me say the same things so many times that they had all bought into the same approach to our work.

Team 113