Sat.Jan 28, 2012 - Fri.Feb 03, 2012

article thumbnail

Google’s new privacy policy

Sherrilynne Starkie

Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy. The company has more than 60 privacy policies tied to its various products and services and so, in March 2012, it will be streamlining this all down into one policy. Many bloggers and Internet industry pundits are saying this new approach is all a little too ‘Big Brother’ for comfort.

Policies 324
article thumbnail

Getting the Insiders Onside: My Presentation at Dx3

Dave Fleet

Last week I had the pleasure of presenting a revised approach to blogger relations, to a packed room at the inaugural Dx3 Canada digital trade show. Following the presentation, several attendees reached out to me asking that I post the presentation online. So, here it is. Getting the Insiders Onside – Communicating with Bloggers and Influencers.

Blogger 319
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sh*t Social Media People Say

Firebelly

The sh*t people say meme won’t die. And that’s okay. People are saying some funny stuff. Let’s take a look at some of the top videos about what “social media people” say. I may be guilty of saying a few of these things myself. Sh*t Social Media Experts Say. Sh*t A Social Media Community Manager Says. Sh*t Social Media Pros Say.

article thumbnail

Social Design for Social Success

Mindjumpers

Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. This blog post explains what social design means for your brand’s social media presence and why it is essential when you develop applications on Facebook to increase attention

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

February Facebook Page Music Package Giveaway

Jason Yormark

For quite awhile I’ve been wanting to do another giveaway on my blog. With my recent addition to the Forbes Social Media Power Influencers list , I figured now was as good of a time as any to do so. That and I had a few cool things to giveaway that were simply sitting around my office. At my agency Strategies 360 , we’ve had quite a bit of success in running contests using social media channels.

Facebook 234
article thumbnail

Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. That is, except in Canada. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto.

More Trending

article thumbnail

How Can Brands Manage Facebook Comment Overload

Mindjumpers

Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. These comments can obviously be both positive and negative and can suddenly spring up in quantities if your update has a viral potential. A lot of brands on Facebook, like Coca-Cola or Disney, have a very large user base of loyal fans and in recent past they have received up to 2000 comments per pos

Comments 219
article thumbnail

Is Social Media is the Brussels Sprouts of the Internet?

Almost Savvy

To those of us who live and breathe social media every day, it is easy to forget that not everyone is as comfortable online as we are. In fact, many people have concerns about being too visible online and some don’t want to be online, period. Yes, there are people who, by choice, do not have Facebook, Twitter or Google+ accounts. To my fellow social media aficionados, I realize this may come as a shock.

article thumbnail

Facebook Page Management Tip #4: Ask For Different Perspectives

Firebelly

Different perspectives. Fans want to be heard. You want a successful Facebook Page for your brand (a successful Page really depends on your goals, but that’s another post for another time). So, what is the best way to make your fans feel heard and gather information to help make your Page successful all at the same time? Ask. Asking your fans’ perspective to see what value they are getting from your Page is priceless.

Tips 188
article thumbnail

Do You Know a Hero With a Heart?

Waxing UnLyrical

Are you up for helping a non-profit volunteer win a $5,000 award? If yes, read on. If you’re like most people, you get most of your inspiration from people who are quietly changing the world each and every day. I know I do. They’re not on the front page of the newspaper, and they’re not mingling with the Gates and Buffets of the world… or heck, even the Shankmans and Brogans of our world.

Flickr 187
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

How Social Media Can Work Wonders For Banks

Mindjumpers

Tweet (R)evolution , is a series that connects you to the people, trends, and ideas defining the future of business, culture, and media. It features head honchos, who share their experiences and stories related to social media in their interview with Brian Solis. Currently the series is in its second season. A recent episode of Revolution, which I found especially interesting, is with Bianca Buckridee, AVP of Social Media Engagement at SunTrust.

Banking 201
article thumbnail

12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity SMM

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. These add-ons make it easy to add an incredible variety of functionality to the platform, from contact forms and photo galleries to social sharing and ecommerce capabilities.

WordPress 184
article thumbnail

Instagram for Businesses: 5 Must-Reads

Firebelly

Below are 5 must-reads on using Instagram for business that we wouldn’t want you to miss. 23 Brands Using Instagram And What They’re Doing Right. By Jason Keath So the question is, can brands get real business value out of a photo sharing app that is not focused on link sharing or buying products or distributing specials to fans? The jury is still out, but there are some big brands testing the platform for spreading awareness and cultivating relationships with their biggest fans. 5 K

Instagram 187
article thumbnail

Why Customers Are Generalizing Your Business

Waxing UnLyrical

I t’s not a good idea to search for a doctor online. I told my mother that when she asked me to. She agreed. And I began my search. After three days, I handed over a grand total of two name-and-number pairs. “They had good ratings,” I said, somewhat helplessly. My mother nodded at the strange syllables and locations. And she still hasn’t called them.

Flickr 186
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Why Should You Comment On A Blog Post?

Direct Marketing Observations

I was reading an article today titled, Behind the Wheels: An all-too-real Cinderella story it had 12 comments. The piece was beautifully written and it was interesting to see what those 12 people had to say. Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing?

Comments 176
article thumbnail

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

My son is a senior in high school and I am beginning to help him with his search for the right school. One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit. So to help with this, I suggested that we use football teams as a proxy to find the right environment. With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one.

Data 176
article thumbnail

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction.

How To 166
article thumbnail

Black Swans and Ground Hogs: Communication, Not Prediction

Waxing UnLyrical

Happy Groundhog Day, WUL readers! If you are anything like me, you’re a big fan of the once famous Bill Murray movie surrounding one of the littlest celebrated holidays in American culture. It’s a day when a small number of people in Pennsylvania wait to see whether or not a rodent of the family Sciuriade “thinks”certain meteorological conditions will persist for six weeks or if inhabitants of the northeast US will be able to break out their flip flops a little early.

Project 161
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Welcome to Hawaii PubCon Foodies

Akamai Marketing

A little departure from the usual today! I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February ( see the session grid & register here ) and at which I am on a panel discussing Hawaii Social Media. Vanessa threw me what she thought was a soft-ball during the interview – “what places should people try when they are on Oahu?

Mashup 156
article thumbnail

McDonalds A Lesson In How To Lose Control Of Social Media Campaigns

Small Business Mavericks

Social media can be a great marketing tool when things go right. It can also be a nightmare when things go wrong. A recent article looks at McDonalds; yes, we’re talking about the famous golden arches, which experienced the highs and lows of social media marketing, all in the one campaign. One of the most difficult areas to manage when it comes to social media is that of control.

Campaign 168
article thumbnail

It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

The static website is dead long live the static website. According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase th

Retail 152
article thumbnail

5 Essential Qualities of Growing Your Blog Quickly in a Crowded Niche

Kikolani

This is a guest post by Marcus Sheridan , recently named one of the Top 10 Social Media Bloggers of 2012 by Social Media Examiner. We all want our blogs to grow. I do, you do, we all do. But as many are now finding, it’s getting more and more difficult to experience growth quickly, especially in industries that are more saturated with many great bloggers and tons of excellent content.

Blogger 167
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Foursquare in Context

Social Media Marketing

If you're a regular user of services like Twitter or Foursquare , you've undoubtedly been met with skeptics and naysayers who wonder aloud, "Why would I want to tell anyone what I'm having for lunch?" or "Why would I care if someone is having a ham sandwich?" Fair enough, but the inquisitors fail to take into account the all-important factor in any conversation, whether it's in person or online: context.

article thumbnail

Best Quora Guides and Insights of 2011

Webbiquity SMM

Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance. But that flood began to subside in about April of last year and had slowed to a trickle by late summer. Blogger interest in the site seemed to follow a similar pattern.

SEO 146
article thumbnail

Google+ for Tourism, CVBs, and Cities

Freelance Social Media

We’ve created a short how-to guide on using Google+ pages for destination marketing. We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here: Google+ for tourism, CVBs, and cities . Best, Jacinta Langford Hoyt. LangfordMedia. This content from: Freelance Social Media.

Tourism 138
article thumbnail

Google Plus Expands Reach to Include 13 and Above Teen Market

Idaconcpts

Google originally rolled out its Google Plus service only to those with ages 18 and above. Recently the search giant has announced that it is now opening the service to the thirteen years old and up market. Since this is a pretty sensitive market to cater with all the understandable apprehensions by parents in trying to protect their teenagers from potential dangers lurking in the internet, Google has simultaneously rolled out new privacy and security features which should somewhat assuage the p

Google 136
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

My Three Words for 2012: Alignment, Quiet and Compassion

Debbie Weil

Inspired by a number of other bloggers and authors, including Chris Brogan ( Temple , Untangle , Practice ), Jonathan Fields ( Serve, Inspire, Transcend ) and Chris Guillebeau ( Finishing ), I am starting 2012 with three words. I was tempted to say "launching" 2012 because that's what it feels like. More about that in a minute. First, my words: Alignment.

Compete 130
article thumbnail

Advertisers: Super Bowl’s real competitors

Socialized

With 30-second Super Bowl spots commanding as much as $3.5M, marketers are relying more heavily than ever on social media. So reports the Financial Times (and others). Advertisers aren't replacing broadcast with social media -- they're integrating the two for more impact. The real change, as the Times alludes, is to.

article thumbnail

Major Increase in the Use of QR Codes

The Social Media Incubator

Are you one of the many magazine readers who have been scanning up a storm while flipping through the pages of favorite publications? According to Nellymoser , a mobile marketing firm, the use of their QR codes by magazines has spiked by 228% over the last year. QR code to view our packages. What does this mean for the publications? “It’s clearly a great opportunity for the print industry to keep up with the ever-increasing use of technology,” said Online Marketing Strategist Caroline Melberg.

Mobile 106
article thumbnail

Facebook’s $5 billion IPO: By the numbers

Idaconcpts

$5 billion. Initial funding sought by Facebook, in one of the largest IPOs ever filed by a technology company. $75 to $100 billion. Estimated overall value of the social network — which may command “a valuation more than five times higher than Google Inc.,” says Bloomberg Businessweek. $3.71 billion. Facebook’s annual revenue. 85. Percentage of annual revenue in 2011 accounted for by advertising. 12.

Mobile 131
article thumbnail

Do The Work – Introducing the Social Pros Podcast

Convince & Convert

My new podcast debuts this week. It’s called Social Pros – Real People Doing Real Work in Social Media. I’ve done a little podcasting in the past, and quite a few interviews here on Convince & Convert , and I’m thrilled to be adding Social Pros to the array of high quality content we create every week. Tell Me More. What is Social Pros?

Issues 120