The Social Media Hat
JANUARY 16, 2024
Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.
Jon Loomer
FEBRUARY 28, 2024
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.
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Social Media Today
JANUARY 30, 2024
From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.
Ignite Social Media
JANUARY 22, 2024
With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. The addicting short-form videos keep users highly engaged, and the built-in creative tools make it easy for brands to create viral content. However, many brands are hesitant to create a TikTok account. Either they don’t have the resources to maintain an active presence or they face restrictions from their global offices.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Audiense
MARCH 19, 2024
With the ability to reach thousands (if not millions) of people, social media levels the playing field for small and retail businesses with smaller budgets.
Oktopost
MARCH 19, 2024
With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Hootsuite
JANUARY 18, 2024
Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. ( Find more eye-popping stats abou
Amy Porterfield
FEBRUARY 19, 2024
Listen on… An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't […] The post BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin appeared first on Amy Porterfield | Online Marketing Expert.
ProBlogger
APRIL 10, 2024
The post Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging appeared first on ProBlogger. Ever wondered if tapping away at your keyboard can really pay the bills? Is it really possible to make a living from blogging? Is it just a small number of people making money from blogging? Is it only really possible to make money blogging if you write about the topic of making money blogging?
Tweaklibrary
APRIL 6, 2024
As seasoned Android users, we’ve witnessed the evolution of smartphones over the years. These pocket-sized foldable devices have become more than just mere communication devices – they are our entertainment hubs, productivity tools, and blank canvases to show our creativity. But the real weapon that elevates and transforms the entire experience is having the Best Android Applications.
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A beginner's guide to social media automation tools and getting automation right.
The Social Media Hat
FEBRUARY 27, 2024
Learn how to grow your newsletter organically, to targeted subscribers. The post 10 Free Ways To Grow Your Newsletter Subscribers appeared first on The Social Media Hat.
Jon Loomer
JANUARY 17, 2024
Are ad agencies no longer needed? Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable.
Social Media Today
MARCH 14, 2024
For brands, the move could facilitate providing additional context on product announcements and listings.
Convince & Convert
FEBRUARY 22, 2024
I’ve been blogging for more than ten years now, and I thoroughly enjoy the process. However, one thing that I dislike about blogging (especially if you blog a lot) is how easy it is to neglect your old content. Imagine this: you spend hours and days researching the topic and writing an article to never come back to it after a year or two of active blogging.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Jon Loomer
FEBRUARY 26, 2024
Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Most either resist it whenever possible or use it without knowing how it works. Both are wrong. Advantage+ Audience is a powerful improvement over original targeting methods. That said, it also shouldn’t be used in all situations.
Jon Loomer
FEBRUARY 12, 2024
Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. These errors are largely due to a combination of ignorance and stubbornness. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. More than anyone, I preached the gospel of targeting and the art of finding your ideal audience.
Jon Loomer
JANUARY 10, 2024
Meta announced that more detailed targeting options will be removed on January 15th. It’s the continuation of a trend that began more than three years ago. Don’t say that I didn’t warn you. This is a reminder that you cannot rely heavily on granular targeting. Not only might it go away, but your targeting inputs matter less and less with each new update.
Jon Loomer
MARCH 6, 2024
Ad quality is an important factor in the Meta ad auction. It could be the difference when given the choice of two ads to show. While this is something to consider from an ad-to-ad basis, it’s also a potentially much bigger problem if you make a habit of creating low-quality ads. Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quali
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Jon Loomer
FEBRUARY 14, 2024
The past several years of Facebook (and then Meta) advertising has been a whirlwind. Let’s be honest. Life in general has been a bit chaotic. I stumbled on something today that filled me with sentimental feelings but also a nagging question. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed.
Jon Loomer
MARCH 11, 2024
Meta has begun to roll out an update to ad sets utilizing performance goals for link clicks and landing page views, which was originally announced in January. When using original audiences, Advantage Detailed Targeting is automatically applied. If you missed that Advantage Detailed Targeting was turned on, you’d be forgiven. This design variation is not at all obvious.
The Social Media Hat
MARCH 30, 2024
Being on camera and delivering outstanding audio and video content is no longer optional The post How To Build A Great Video Studio On A Budget appeared first on The Social Media Hat.
The Social Media Hat
MARCH 24, 2024
The Content Pyramid helps conceptualize how your blog posts will work together to support a Content Marketing Strategy. The post The Content Pyramid, How To Structure A Successful Blog appeared first on The Social Media Hat.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
The Social Media Hat
MARCH 31, 2024
Magai brings all of the available generative AI models into one tool. The post A Killer AI Tool for Marketers appeared first on The Social Media Hat.
Social Media Today
APRIL 10, 2024
With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.
Social Media Today
FEBRUARY 1, 2024
A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.
Social Media Today
JANUARY 6, 2024
The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
JANUARY 12, 2024
Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.
Social Media Today
JANUARY 30, 2024
Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.
Social Media Today
JANUARY 10, 2024
X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.
Social Media Today
MARCH 21, 2024
The update will make it easier to find related content from all elements of the app.
Social Media Today
JANUARY 12, 2024
Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.
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