Wed.Nov 28, 2012

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually

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New Feature On Pinterest Gives Users More Privacy

Firebelly

Pinterest recently launched Secret Boards. Pinners will appreciate this new feature and it will encourage more personal users to join as well. This new feature is fantastic for businesses, especially those who are planners. If a company is planning to launch a new product or host a special event a Secret Board can be created in advance, along with content, images, and descriptions for each pin.

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How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. On Facebook, Campbell’s has given a distinct “voice” to each of the six Campbell’s Go soup flavors, The Facebook page “follows a sitcom-esque

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Are You Fully Integrating Social and Your Website?

Convince & Convert

As I’ve mentioned here before, your company is most likely not in the eyeballs business, you’re in the behavior business. Driving behavior in social media and your website is the fastest and most efficient path to marketing success. Look at it this way: You have 100,000 visitors to your website each month, and a 1% conversion rate, for a total of 1,000 conversions per month.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Effective Online Marketing with Forums and Message Boards

Kikolani

This is a guest post by Olga Ionel. Today’s companies are quickly recognizing the power that social media tools such as forums and message boards can have for finding new customers and spreading the word about products and services. While these platforms can be incredibly useful for raising awareness and evaluating the needs and desires of potential customers, they can also be harmful to a company’s reputation and even success should they be handled poorly.

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Cyber Monday Rules – Again

Small Business Mavericks

Each year online sales go up from the previous year on the Internet’s biggest shopping day, affectionately called “Cyber Monday.” That was this past Monday, and guess what? Sales went up again. Interestingly, while total sales went up 30.3% over last year, the total value of each individual order was less than last year while the total number of items purchased by each customer went up.

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“About Your Blog…” Job interviews and Social Media

Laurel Papworth

Your social currency, your digital footprint and therefore your social reputation is available online. This article explores social media and job interviews. Or at least I want you to help me explore it. Been for a job interview lately? I’m interested to know if you were asked any of these questions: – I read your blog, can you explain more on your blog post … - how many followers do you have on Twitter?

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The Art Of Fake Familiarity For Better Sales

Twist Image

We (still) live in a world of really bad email pitches. I recently got an email pitch from a public relations specialist that read something like this: "Hey Mitch, I work with Lame Corp. I'm a big fan of your blog and your newspaper articles. I know that you have written about our research before, so I'm attaching some new findings that I know you will find interesting.

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Sorry, I’m Not a ‘for Dummies’ Writer

Viper Chill

This is a really awkward blog post to write. Mostly because I now have to backtrack on a lot of the things I said recently. I’ll cut a long story short: I’m no longer writing Viral Marketing for Dummies. This was not a decision by Wiley, nor the person who approached me with the book offer. It was entirely mine, and an entirely difficult one at that.

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How to Publish Your Blog on Amazon Kindle

ProBlogger

This guest post is by Ali Abbas of thenextgenwriter.com. Have you published your blog on Kindle? If not, you should do it, pronto! It’s easy, it’s productive and it’s free. We’re not talking about publishing ebooks or PDFs, but your dynamic and regularly updated blog. Rather surprisingly, not a lot of bloggers have considered this option hitherto, but some big guns, including The New York Times, PC Magazine, Amazon Daily, Huffington Post, and others—that realize the potential—are already t

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Cartoon of the day

Jeff Esposito

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How to Establish the Right Priorities to Grow Your Blog and Profits

ProBlogger

This guest post is by Nathalie Lussier of The Website Checkup Tool. Here’s a harsh nugget of truth for you. Once you get this, your blog will not only take off, it will become way more profitable. Are you ready for it? Here it is: You don’t need more how-to’s or to-do’s… You need priorities. As bloggers and business owners, we’re constantly introduced to cool new tricks, strategies, and techniques to grow.

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Cartoon of the day

Jeff Esposito

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Public Relations: It’s Called A ‘Profession’ For A Reason

Waxing UnLyrical

I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties. To quote my hero, Homer Simpson, “D-Oh!”. Those of us who now work or have worked in the public relat. ions profession know there’s a boatload of stuff that comprises the field.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Is Klout An Accurate Measure Of Your Social Influence?

The Social Media Incubator

Klout is a service that claims to measure social media influence , but is it accurate? That’s the million-dollar question among social media marketers. The service has its proponents, but it also has its detractors. For starters, the definition of influence is a little bit murky. For instance, does it mean you get a lot of Likes on Facebook or a lot of Re-Tweets on Twitter?

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Generating B2B Leads on Facebook

Koka Sexton

I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. I think it just comes down to marketing professionals not knowing how to leverage the network in a way that can yield results. Facebook’s site says they have one billion monthly active users as of October 2012. It would just seem like a no-brainer that there are business leads to be found here and it’s just a metter of finding a way to get in front of them.

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