Sat.Oct 06, 2012 - Fri.Oct 12, 2012

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Shhh…Don’t Tell. You Can Still Post Your Tweets To Other Platforms

SocMed Sean

Shhh… photo courtesy of Sarah G on Flickr via Creative Commons license. Recently, Twitter has been behaving pretty anti-socially with their data. For a company that is engaged in the business of social media (which means sharing things), they recently restricted how developers can use their API. Needless to say, a lot of people are pretty miffed about this behavior from one of the big social media companies.

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Facebook Testing ‘Want’ Button: What to Expect

Mindjumpers

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. The new system, which also includes a third button, a ‘Collect’ button, has the potential to transform the way brands use Facebook to influence purchase decisions, promote their products and engage with their current loyal fans and potential buyers.

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10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

Monday, Oct. 15, will see me complete six months since I started at MSL Washington DC. I know many of you have wondered how I’ve been doing, and honestly, there’s no short answer to that question (though if you pressed me, I’d say “mostly good”). I’ve been (am) busy, and tired (oh, so tired!). And a few realizations keep coming to me, as I continue to settle into my new life.

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Birth of the Chief Marketing Technology Officer

Atom Thought

Not long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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When Lead Gen Get’s in the Way of a Good Cause. 7 Lessons for Chevy & MLB.

Direct Marketing Observations

I love baseball and I coach baseball and I’m a fan of the Pittsburgh Pirates. Recently I received an email from Pirates.com asking me to vote for pitcher Chris Resop for the Roberto Clemente Award which annually goes out to one player in major league baseball who selflessly gives back to the community. It’s a very prestigious award. It was nice to see that Chris was being nominated since my son holds Roberto Clemente in very high esteem, and Chris’s father happens to also coac

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What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. To celebrate the centennial of the world’s most iconic biscuit, Oreo teamed up with agency 360i to create a social and digital campaign with 100 days of creative and whimsical visualisations of “America’s favourite cookie” from June 25th until October 2nd.

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More Trending

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Klout’s Effect On The Classroom, Your Career & More

Firebelly

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. (For those who care, my own score is currently 56.) Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. By Ryan Thornburg The least favorite part of my job is grading students, so this semester I decided to outsource some of it.

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Two Hurdles and One Gap in Enterprise Social Media Engagement

Direct Marketing Observations

Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. I’ve used upwards of 7-10 free and paid social media monitoring and measurement tools to do it. I’ve looked at social data for a month and I have discovered two hurdles and one gap. I’m going to boil it down for you and spare you the pain of elaboration and if you happen to see me on the street I will give you the lodown on my findings.

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Twitter Users Are 68% More Likely To Visit Political Campaign Donation Sites

The Realtime Report

Twitter wants politicians to know that their tweets are effective. The first 2012 presidential debate earned more than 10 million tweets, and was the “most tweeted event in U.S. politics.” But what is the actual impact of all this political tweeting? Does it really influence users or change behavior? A new study from Twitter and Compete set out to answer these questions.

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Perception, Reality, and Public Relations

Waxing UnLyrical

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. I’ve also been “gently” encouraged to “ease up on your expectations, Kirk” by any number of professional colleagues…as well as students.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Content Marketing Is More Than Just Writing

Firebelly

As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. Don’t get me wrong, writing is very important. People read to gather information, learn important news, be entertained, and even get an education. But there’s so much more to content than the written word that when people forget the other forms of content, they’re missing out on an important piece of the content marketing wheel.

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Is Social Video Effective?

Direct Marketing Observations

“The goal was not to sell units, but to increase favorability about the two brands among younger consumers,”? What do you think? The visual imagery, the soundtrack, it’s just done right and yet, where is the product? Created for Intel, does this have to make sense to be good or effective? Do you think the 55 million people who viewed it felt that they have been marketed to?

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88% of Twitter Users Follow At Least One Brand

The Realtime Report

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. The highlights: 60% of Twitter users access the microblogging platform on mobile devices. there are more than 400 million tweets per day. promoted tweets have an engagement rate of between 1% and 3%.

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7 Reasons To Create Engaging Birthday Emails

Idaconcpts

There are a lot of email marketing tactics that can help build strong relationships with potential buyers. Using free email templates to create engaging birthday emails is one of the most effective ways to keep in touch with the customer. So organize a birthday club and start providing targeted messages at the right time to the right people. Here are seven most important reasons to get creative with birthday emails.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Does Twitter and Facebook Endorse and Encourage Reverse Social Media Hijacking?

Bill Hartzer

Twitter and Facebook , as well as many other social media networks such as Pinterest, both encourage and endorse reverse social media hijacking. The current trademark policies of these social media networks allow (and encourage) trademark holders to take over social media IDs, whether that ID was originally register in bad faith or not. What is disturbing to me is that the current policies of Twitter, Facebook, and other social media networks are the complete reverse of the established domain na

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3 Reasons Your Facebook Page Seems to Suck Right Now

Janet Fouts

Last week on The Friday Hangout (video) we talked a bit about how many Facebook page managers are reporting dramatically decreasing reach in Facebook Insights and a drop in fans as well. Now I have not a shred of evidence to back this up but I’ve been wracking my brain to figure out why even pages with outstanding engagement levels are seeing these drops.

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Passbook and Small Businesses

Freelance Social Media

With iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on. How can small businesses use Passbook? Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies that spend hundreds of dollars a month on loyalty cards can save money using Passbook passes.

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5 Ways to Check Your Online Reputation

Kikolani

This is a guest post by Peter Nevins. You have traffic, but no leads. What could be the problem? Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. Photo Credit: John Uhri of Sketch Note Artist on Flickr. The only way to increase sales, when this happens, is to tackle the issue head on.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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DarthVader.com Given by Tucows to Rightful Owner, LucasFilm

Bill Hartzer

Tweet. LucasFilm brought us Darth Vader in 1977. Now, Darth Vader (as in the domain name DarthVader.com) is now owned by its rightful owner, LucasFilm. Tucows Domain Portfolio Vice President Bill Sweetman commandeered the domain name when it was not renewed by its current owner–and promptly arranged for the domain name to be given to LucasFilm.

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Why Businesses Need Local SEO Optimization

Idaconcpts

In July 2012, Google Insights indicated that every second 3.5 people looked up SEO on Google. This means that 9.1 million Internet users are interested in SEO every month. The interest in SEO is ever-growing. While India and the United States are expected to land in any Top 10 list of nations interested in SEO, there are a few that make you realize how competitive and diverse this industry is.

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Intel and Toshiba Social Video Ads Earn 55M Views – With Fans Playing A Starring Role

The Realtime Report

“An online coming-of-age love story” formed the basis for a recent social video campaign by Toshiba and Intel – with the main character being played by 76 different fans of the brand. The six week web series “The Beauty Inside” featured a lead character, Alex, who searches for love while waking up each day in a different body, reports ClickZ.

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53% of Americans Who Follow Brands in Social Are More Loyal To Those Brands

Convince & Convert

Every time I look through the results of The Social Habit , I find some new, fascinating tidbit that makes me think (or rethink) assumptions about social, consumers, and media consumption. I want to show you the full Monty (data-wise) but the The Social Habit research is subscribers-only. (you can get it all, and first, by subscribing. Packages start at just $347 , and you get exclusive access to our grand unveiling Webinar this Thursday, October 11).

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Increase Your Followers on Google+

Bill Hartzer

Whether you like it or not, Google+ , as a social network , is here to stay. It’s already been integrated into the Google search results, and your better search engine rankings in the search results could depend on it. I fully believe that Google Authorship is going to be more influential in the future–and Google Authorship is a strong part of the Google Plus social network.

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4 NFL NFC Western Division Apps for iPhones

Idaconcpts

The NFC West is gaining some respect these days. Its teams are on the ascension and those media-centric teams back east may not notice until they’ve let the playoffs get away from them. Football is followed passionately out on the left coast. Perhaps fans may see the benefits of being underrated. You will never fall into that trap when you load one of more of these informative apps onto your iPhone.

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Passbook and Small Businesses

Freelance Social Media

'With iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on. How can small businesses use Passbook? Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies that spend hundreds of dollars a month on loyalty cards can save money using Passbook passes.

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How to Blog About Anything You Want

Ari Herzog

Some bloggers are uncomfortable writing outside their comfort zone. These are usually the same bloggers who think the whole world knows them and reads their every word. NEWS FLASH: The whole world is not reading your blog. Don’t write for the world. Write for you. The moment you stop writing for yourself is the moment you start selling yourself to someone else.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Distractions Paralyze Your Productivity as a Freelance Writer & How To Eliminate Them

Kikolani

This is a guest post by Ruan Oosthuizen of Freelance Writing Tactics. Distractions are everywhere. Distractions happen without intent. Distractions happen when you least need it. As a successful freelance writer distractions are probably one of the most lethal productivity killers of all times, especially when writing to reach a certain deadline. Photo Credit: Nanette Saylor of Wise Well Women on Flickr.

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Are You Getting Better or Just Getting Busier?

Convince & Convert

It’s tough to keep up. (image from BigStockPhoto.com). In a remarkable interview in the recent Esquire magazine , Teller (of the famous magic duo, Penn & Teller) reveals his practice routine to master a new trick he has developed called the Red Ball (whereby a ball appears to roll all over the stage, moved by the mind).

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Viewers in China Are More Receptive To Online Video Ads

The Realtime Report

In terms of total time spent, watching video is the #1 online activity among China’s over 500 million internet users, according to new research by eMarketer and iResearch Consulting Group. During February 2012 alone, internet users in China watched 1.67 billion hours of online video. In China, television programming is restricted by the government (including a ban on shows involving time travel ), and eMarketer speculates that this censorship drives many viewers to online video.

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Passbook and Small Businesses

Freelance Social Media

'With iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on. How can small businesses use Passbook? Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies that spend hundreds of dollars a month on loyalty cards can save money using Passbook passes.

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Fetching Friday – Resources Mashup & Flying Kittens

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. 7 Blogs Designed for Conversion and What You Can Learn From Them – If you have similar goals and need a little inspiration on how to achieve them, in no partic

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