Sat.Nov 24, 2012

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Picking up an IABC Canada Silver Leaf Award

Sherrilynne Starkie

The International Association of Busines s Communicators (IABC) recently presented its Silver Leaf Awards for 2012, and Thornley Fallis and our client Allstate Canada were recognized with two Awards of Merit. We won the awards for our work on the AllState Canada 2011 Media Relations Program and the Taking Action Against Distracted Driving campaign.

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5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)

ProBlogger

Businesses wanting to reach users in more subtle ways are jumping on the blogging bandwagon. Well and truly. In a recent Australian study , 62% of respondents said “blogs are the most appealing medium for business to promote a brand.” If you’re in a business that’s paying an agency to create content on your behalf and place it on niche- and audience-appropriate sites around the web, you might be surprised to learn how far short your chosen agency is falling.

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