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Conversionation
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160 articles |
| Page 1 of 2 | Previous | Next | CONVERSIONATION SEPTEMBER 11, 2011 The Ultimate Truth About Klout and Influence An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.]. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndex | CONVERSIONATION JULY 3, 2011  Social Media Metrics: Jim Sterne on why, what and how to measure In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also correct. The Internet is nothing more than a [.]. | | | | | |
| CONVERSIONATION MAY 22, 2011 Content Marketing: What Content People Share And Why They Do It Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover the answer is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We seldom talk about what it is. Thus context. Or are we both? | CONVERSIONATION JUNE 1, 2011 What You Really Must Know To Succeed in Social Media Marketing Social media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet, social media marketing is still a very “hot&# topic. From forums to blogs: online conversations are happening since years and the success of [.]. Blog Connected marketing Social media marketing social media marketing | CONVERSIONATION SEPTEMBER 10, 2011 Content Marketing As A Process: Three Rules Before Starting Content marketing is defined as a marketing technique. However, it’s also a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.]. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROI | CONVERSIONATION MAY 29, 2011 Accidental Spokespersons and Influencers: the Unidimensional Mistake Identifying and engaging so-called influencers is one of the major activities in business that use social media. Unfortunately, it is often for the wrong reasons: defensive brand reputation management or engaging influencers in completely irrelevant ways, blinded as we are by the term “influence”. Businesses also often don’t see how they can use a multichannel [.]. | | | | | | | |
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CONVERSIONATION | THURSDAY, DECEMBER 29, 2011 Brian Solis on Digital Darwinism and Customer-Centricity
As you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it. [.]. Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As Usual MORE >> -
CONVERSIONATION | SATURDAY, JANUARY 28, 2012 Building Your Internal Social Media Expert Team
An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.]. Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media Strategist MORE >> -
CONVERSIONATION | SUNDAY, MAY 29, 2011 Customer-Centric Social Media: What is Your Unique Social Proposition?
There is no shortage of acronyms in the marketing jargon. Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one acronym. It’s really confusing and [.]. Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USP MORE >> -
CONVERSIONATION | SATURDAY, AUGUST 13, 2011 Marketing 3.0: How Marketing Gurus Catch Up With Old Realities
Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: From Products to Customers to the Human Spirit”. It is essentially about how customers should not be looked upon as consumers but as “as complex, emotional, value-driven and multi-dimensional human beings”. Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 Philip Kotler MORE >> -
CONVERSIONATION | WEDNESDAY, OCTOBER 6, 2010 Six killer ways to boost blog traffic and revenue via social media
have some blogs that generate considerable traffic. This one is creating moderate traffic. But that’s for a special reason. However, in this post you will discover six great and proven ways, including real-life examples from social media blogs and mavens (really), that guarantee a. Click title to read more MORE >> -
- Most Employees Have No Idea if Their Company Has a Social Media Policy CONVERSIONATION | SATURDAY, AUGUST 6, 2011
- Second Screen Engagement: the Social Dimension of the TV Experience CONVERSIONATION | SATURDAY, MAY 28, 2011
- Inbound Marketing versus Outbound Marketing: a Pointless Debate CONVERSIONATION | WEDNESDAY, JUNE 8, 2011
- Listen to the Voice of the Customer or Stop Doing Business CONVERSIONATION | FRIDAY, NOVEMBER 25, 2011
- Dramatically improving marketing conversion ROI with "social" landing pages CONVERSIONATION | FRIDAY, JULY 30, 2010
- Influencer Marketing: Facts and Miscomprehensions CONVERSIONATION | MONDAY, JUNE 13, 2011
- Social CRM: Social Media and Communities in Customer Relationship Management and Marketing CONVERSIONATION | FRIDAY, MAY 20, 2011
- Blog Marketing is Not Dead But Just Growing Up: Moving Beyond Conversations CONVERSIONATION | MONDAY, MAY 30, 2011
- Where does Content Marketing Belong in the Social Business? CONVERSIONATION | FRIDAY, MAY 27, 2011
- The Perception of Social Media Marketing: it’s a Free Lunch CONVERSIONATION | FRIDAY, MAY 27, 2011
- Social CRM: social media and communities in customer relationship management and marketing CONVERSIONATION | THURSDAY, SEPTEMBER 9, 2010
- Why Earned Media Matter: the End of Media Management as We Know It CONVERSIONATION | SATURDAY, AUGUST 20, 2011
- People-Centric Marketing: Four Fundamental Human Needs CONVERSIONATION | TUESDAY, SEPTEMBER 6, 2011
- Social media marketing metrics: volume, engagement and conversion CONVERSIONATION | FRIDAY, AUGUST 27, 2010
- The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others CONVERSIONATION | WEDNESDAY, MAY 25, 2011
- Blogging and Content Marketing: Results Versus Personality CONVERSIONATION | SUNDAY, SEPTEMBER 25, 2011
- Bryan Eisenberg on Social, Conversion and Content Marketing CONVERSIONATION | SATURDAY, SEPTEMBER 3, 2011
- B2B Blogging Trends 2011: Towards an Integrated Approach CONVERSIONATION | TUESDAY, MAY 24, 2011
- Social media and sharing tools in email marketing: beyond the obvious CONVERSIONATION | MONDAY, SEPTEMBER 20, 2010
- Great Content Marketing Case: the Vocus Social Media Strategy Tool CONVERSIONATION | THURSDAY, SEPTEMBER 15, 2011
- Social CRM and Return on Marketing: Customer Life Cycle Value CONVERSIONATION | FRIDAY, JULY 22, 2011
- The Human Aspects And Definition Of Content CONVERSIONATION | MONDAY, JUNE 27, 2011
- Efficient content: it's all about conversion, relevance & engagement CONVERSIONATION | FRIDAY, JULY 23, 2010
- B2B: Involve Your Sales People in Social Media Marketing and CRM Now CONVERSIONATION | THURSDAY, JULY 21, 2011
- Customer-centricity in a Social World: Redefining the Customer CONVERSIONATION | SATURDAY, DECEMBER 17, 2011
- Content, Stories and the Blurring of B2B and B2C Marketing CONVERSIONATION | TUESDAY, JULY 26, 2011
- The Single Most Important Success Factor of Inbound Marketing CONVERSIONATION | SATURDAY, SEPTEMBER 10, 2011
- Content Marketing: Should Content Be Created In-House or Outsourced? CONVERSIONATION | THURSDAY, AUGUST 11, 2011
- Social media monitoring and online reputation management: tips and myths CONVERSIONATION | FRIDAY, JULY 23, 2010
- Social media listening, online feedback and the bad reputation phobia CONVERSIONATION | MONDAY, SEPTEMBER 6, 2010
- TNS Global Digital Life research project: guaranteed earned media and inbound success CONVERSIONATION | MONDAY, OCTOBER 11, 2010
- The Cross-Channel Customer Experience Must and How to Achieve It CONVERSIONATION | MONDAY, AUGUST 1, 2011
- The Social Networks Your Organization Needs This Year CONVERSIONATION | FRIDAY, JANUARY 20, 2012
- Content Marketing: Creating and Using Appealing Customer Cases CONVERSIONATION | TUESDAY, AUGUST 2, 2011
- Inbound marketing: blogs are the websites of the social Web CONVERSIONATION | SUNDAY, SEPTEMBER 19, 2010
- Word of Mouth Marketing: When a Human Phenomenon Goes Business CONVERSIONATION | WEDNESDAY, JULY 27, 2011
- What content people share and why they do it CONVERSIONATION | THURSDAY, NOVEMBER 18, 2010
- Social media and communities in CRM and relationship marketing CONVERSIONATION | THURSDAY, SEPTEMBER 9, 2010
- Four tips to never have to worry about defending your online reputation! CONVERSIONATION | THURSDAY, OCTOBER 7, 2010
- Integrating Social and Email: It’s About Relevance, Not Channels CONVERSIONATION | TUESDAY, AUGUST 30, 2011
- Research Sheds More Light On Why People Follow Brands Via Social Media CONVERSIONATION | MONDAY, SEPTEMBER 19, 2011
- Prospecting the Social Customer: Same Needs, Different Scale CONVERSIONATION | SUNDAY, JULY 3, 2011
- Social and Digital in Belgium: Trends, Budgets and Challenges 2012 CONVERSIONATION | THURSDAY, JANUARY 12, 2012
- Social Media and Inbound in B2B Marketing: Evolutions and Challenges CONVERSIONATION | THURSDAY, MAY 19, 2011
- There Is a QR Code In a Public Toilet Near You CONVERSIONATION | MONDAY, AUGUST 29, 2011
- Consumers Seek Online Customer Service: Are You Where They Want It? CONVERSIONATION | WEDNESDAY, AUGUST 10, 2011
- Defining social media marketing metrics: the three business goals CONVERSIONATION | MONDAY, JULY 26, 2010
- Beyond email subscribers and social media connections are people and communities CONVERSIONATION | WEDNESDAY, SEPTEMBER 15, 2010
- Fans, Followers and Ecosystems: Retention Beyond the Customer Matters CONVERSIONATION | FRIDAY, JULY 29, 2011
- Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone CONVERSIONATION | FRIDAY, JULY 15, 2011
- Using social media monitoring to improve your search engine marketing relevance CONVERSIONATION | THURSDAY, AUGUST 26, 2010
- Who “owns” social media: PR/communications or marketing? CONVERSIONATION | MONDAY, JUNE 7, 2010
- Social media marketing: are you a social fossil or an active participant? CONVERSIONATION | MONDAY, SEPTEMBER 27, 2010
- Triggered and social emails : what email marketers can learn from Copernicus CONVERSIONATION | THURSDAY, OCTOBER 14, 2010
- 10 social media marketing lessons for email marketers and email marketing lessons for social media marketers CONVERSIONATION | TUESDAY, JUNE 29, 2010
- Social and Interactive CRM: the Core of a Customer-Centric Business CONVERSIONATION | SUNDAY, MAY 22, 2011
- Conversion Optimization Starts in the SERPs – and it never ends CONVERSIONATION | FRIDAY, DECEMBER 16, 2011
- Social media monitoring, online feedback and the bad reputation phobia CONVERSIONATION | MONDAY, SEPTEMBER 6, 2010
- Event-triggered & lifecycle-based (social) email marketing: cross-channel tips CONVERSIONATION | THURSDAY, AUGUST 12, 2010
- Wake Up: Your Customer Does Not Want to Be Your Friend CONVERSIONATION | FRIDAY, SEPTEMBER 9, 2011
- The Big Klout Experiment (Kind Of) CONVERSIONATION | SATURDAY, OCTOBER 29, 2011
- The Artificial Difference Between Community and Customer Service CONVERSIONATION | TUESDAY, JULY 5, 2011
- Word-of-mouth: turn your business and employees into influencers CONVERSIONATION | SATURDAY, JULY 24, 2010
- Dela Quist: Email Frequency and Unlocking the Brand Potential of Email CONVERSIONATION | FRIDAY, DECEMBER 16, 2011
- Content, media and social interactions: how to benefit from the leverage effect of integration CONVERSIONATION | TUESDAY, OCTOBER 19, 2010
- John Lennon tribute on Twitter, YouTube, Google's Doodle and more: integrated & smart campign CONVERSIONATION | SATURDAY, OCTOBER 9, 2010
- How relevance and targeting boost conversion and marketing ROI CONVERSIONATION | SUNDAY, OCTOBER 10, 2010
- Conversion and email marketing: a landing page is about keeping your promise CONVERSIONATION | THURSDAY, JULY 29, 2010
- I Hope Heaven Exists, Trey CONVERSIONATION | SUNDAY, SEPTEMBER 4, 2011
- Search engine marketing and social: why SEO and search engine optimized content are not enough CONVERSIONATION | TUESDAY, SEPTEMBER 7, 2010
- Moving from selling to buying: the role of social media and listening CONVERSIONATION | THURSDAY, AUGUST 26, 2010
- Search engine marketing: 9 tips to write relevant search engine ads CONVERSIONATION | FRIDAY, JULY 23, 2010
- Blogging is far from dead: reasons to start doing it (better) CONVERSIONATION | TUESDAY, JULY 13, 2010
- Is blog marketing dead or just growing up? The naked (conversation) facts CONVERSIONATION | TUESDAY, OCTOBER 5, 2010
- Research confirms importance of opinions of others: opportunities & threats of influencer marketing CONVERSIONATION | SUNDAY, OCTOBER 24, 2010
- Why I hate Olivier Blanchard aka the BrandBuilder CONVERSIONATION | FRIDAY, OCTOBER 8, 2010
- Influence And Power: The Delusion of The Social Klout Elite CONVERSIONATION | FRIDAY, SEPTEMBER 23, 2011
- The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist CONVERSIONATION | THURSDAY, JULY 14, 2011
- Tips to create effective email marketing templates and why it really matters CONVERSIONATION | WEDNESDAY, SEPTEMBER 8, 2010
- The closed loop of content and customer data in lead nurturing CONVERSIONATION | WEDNESDAY, SEPTEMBER 22, 2010
- Joe Pulizzi On Content Marketing: Content Is The Essence Of Marketing CONVERSIONATION | WEDNESDAY, SEPTEMBER 14, 2011
- Customer Engagement: the Role of Social Networks and Email CONVERSIONATION | TUESDAY, JANUARY 25, 2011
- Blog Comments and Engagement: Calculate and Use the ConversATion Rate CONVERSIONATION | SATURDAY, AUGUST 6, 2011
- Content marketing: creating relevant and efficient customer cases CONVERSIONATION | TUESDAY, SEPTEMBER 14, 2010
- Old School Marketing Totally Rocks CONVERSIONATION | THURSDAY, DECEMBER 8, 2011
- Content Marketing: Considerations When Defining a Content Plan CONVERSIONATION | MONDAY, MAY 23, 2011
- Getting the Priorities Right In Online Customer Service and Social Listening CONVERSIONATION | TUESDAY, MAY 31, 2011
- Relevant and customer-centric email marketing: recipient engagement requires data CONVERSIONATION | FRIDAY, AUGUST 6, 2010
- Becoming a respected social media maven in seven lessons: kicking off! CONVERSIONATION | TUESDAY, OCTOBER 12, 2010
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