Dave Fleet

OCTOBER 14, 2012

Michael O’Connor Clarke passed away this morning, sadly losing his battle with the esophagael cancer that he was diagnosed with this summer. I knew Michael both as a friend and as a colleague. From memory, I believe we first met online in 2007, through social media channels that were a shared passion between us. It wasn’t until mid-2008 that we met in person when work brought us together, but when we first met I remember it being as though we’d known each other for years.

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Exercises Banking Communities Meeting 419

SocMed Sean

DECEMBER 23, 2012

I can’t live without my tablet. First, I had an iPad and then eventually switched to an ASUS Transformer as my primary gadget. If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. Personally, I hate the stripped-down, ad-heavy versions of the Facebook and Twitter apps, so I browse them using the native desktop view in Safari or Chrome.

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yMarketingMatters

SEPTEMBER 20, 2012

There are many social networking websites for smaller businesses. The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. The top bookmarking sites are StumbleUpon , Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter. If you use all of these sites — or just one or two — that’s a ton to manage.

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Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.

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Social Media

Jason Yormark

JUNE 6, 2012

I interrupt my regularly scheduled programming, to bring you this message in hopes that I can assist in cleaning up our Facebook feeds from unnecessary and often over done posts. Yes, we all choose our Facebook friends and thus are responsible for what we see, but I can’t help but point out a few things that…let’s be honest, deep down we all want to see less of right?

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Waxing UnLyrical

NOVEMBER 30, 2012

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message?

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Health Care Social Media Insurance Education 279

Adam Sherk

AUGUST 21, 2012

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. I thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful. How does social media activity impact search engine optimization?

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Almost Savvy

MARCH 22, 2012

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place.

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iPad Newsletter Buy List 277

Firebelly

APRIL 25, 2012

Facebook has finally made changing your Page name a bit easier. Here’s how to do it. View your Page’s Admin Panel, click the Help link, then scroll down and click ‘Request a name change for your Page.’ Below is a screenshot of what it looks like and where to go: Once you’ve clicked that, you’ll be taken to a name change request form.

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Techipedia: Tamar Weinberg

AUGUST 21, 2012

This is a guest post by Tim Ware. Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before. I am not alone in not being pleased with the new way that comments on pages from non-admins are marginalized from the main content of the page, positioned well below the fold in the right column under the heading “Recent Posts by Other

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Social Media

Dave Fleet

APRIL 24, 2012

If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly. From my perspective the onus is on you to consider not just the words coming out of your mouth, but how they are received.

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SocMed Sean

SEPTEMBER 30, 2012

Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks. Blogger’s block sucks more. And believe me…there is a difference. For me, writer’s block doesn’t mean I can’t write, it means that I can’t write about what I want to write about. No matter what I type, it’s just not right.

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yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

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The Realtime Report

DECEMBER 5, 2012

Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose. At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access.

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Social Media

Jason Yormark

JUNE 13, 2012

Crazy right? Who in their right mind would make a silly claim about a network that has close to 900 million active users with average usage times close to 20 minutes per day? The fact is, no one is bullet proof. Ask Yahoo, MySpace or … , all major networks that ruled heavily at one time and all which fell from grace to other up and comers. I’ve felt a growing sense that Facebook might have already peaked and is currently beginning to slide.

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Facebook Class Mobile MySpace 279

Waxing UnLyrical

DECEMBER 7, 2012

Today’s been a big day for me. Because, as you read this, I will have packed up my stuff from MSL Washington DC , and getting ready to have a farewell refreshment with my colleagues, some of whom have become dear friends. You see, today was my last day at MSL, and effective immediately, I return to my independent strategic communication practice.

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Mindjumpers

JUNE 1, 2012

Tweet As we already know, Facebook is constantly testing new features and optimising how the platform works, both for personal profiles, but also for company pages and Facebook’s marketing opportunities. A number of useful functionalities have been implemented lately for Facebook pages, which will come in handy for page admins. In the following I will go through some of them. 1.

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Idaconcpts

SEPTEMBER 12, 2012

“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Photo Credit: Fast Company.

Video 195

Video Conference Company Twitter 195

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Social Media

Ari Herzog

SEPTEMBER 16, 2012

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. When 42% of owners say that 25% of new customers discovered them through sites such as Facebook and Foursquare, it is crucial that your business is online and social.

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Small Business Social Media Foursquare Survey 195

Firebelly

APRIL 20, 2012

Love Facebook? Love Pinterest? Want to combine your love for the two and make Facebook look like Pinterest? Now you can! The Pinview Facebook app reformats your Facebook account – making it look like a Pinterest pinboard. It’s a really cool way to experience Facebook. You can select to view the News Feed, your own Facebook profile Wall, only photos or only videos in pinboard format.

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Facebook How To Feed Feedly 273

Small Business Mavericks

JUNE 12, 2012

David Amerland has outlined 39 Google algorithm changes that took place in May and what they really mean. Most of them are very specific and will only help or hurt specific geographic areas or niches. For instance, one of the changes addresses mobile autocomplete. Another addresses Japanese language search. And there are a couple of changes that deal with improvements to Soccer Search and NBA Search, specific search verticals that only a small percentage of searchers actually use.

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Dave Fleet

MAY 16, 2012

As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got to reflecting on how my approach to presentations has evolved over the last while. Preparing a presentation for a conference is no mean feat (I’d estimate I spend at last 30 hours on each presentation I create for conferences; often more). With that level of time investment, especially if you’re creating multiple presentations each year, you need to make sure you invest your time we

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Conference Sample Samples Discount 415

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Social Media

SocMed Sean

DECEMBER 29, 2012

Uploading photos to Facebook using your phone or tablet is easy. Reorganizing them, however, can be a real pain. Check out my tips for creating Facebook albums and moving photos between albums.

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Tips Organization Facebook Social Networking 279

Janet Fouts

APRIL 5, 2012

A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach. “The reach chart shows how many people have seen any content about your Page, and where applicable, whether these people were reached through an organic, paid or viral channel.

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Facebook Metrics Organization Applications 191

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently I spoke with 10 marketing and communications pioneers who have built strong influencer programs over the last year.

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Influencer Products Marketing How To 195

Jason Yormark

JANUARY 11, 2012

It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week. A casting producer for the upcoming Escape Routes contacted me and while at first I didn’t think it was feasible, the more I learned about it, the more I realized it would be a monumental mistake not to.

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Film Upcoming Social Media Trends 275

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Social Media

Waxing UnLyrical

FEBRUARY 3, 2012

I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it? That’s what it feels like to me, at least. Before we go any further: I do care about women’s health (I have my own issues that I deal with every day), and have donated to Komen by supporting friends who’ve

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Policies Issues Cause marketing Organization 278

Mindjumpers

JULY 2, 2012

Tweet ??The diligent reader of the Mindjumpers blog will have noticed that visual communication is a much-discussed topic here on the blog: Instagram , video sharing apps , visual storytelling and much more. The reason why we post so much about this subject is that we think brands should highly prioritise this way of creating user engagement in their social media strategies in order to build a strong brand identity.

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Instagram How To Hashtag Communities 279

Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion. Instagram was all the rage, and I've even heard from a number of sources that it is now one of the definitive social networks for the teen and tween demographic.

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Instagram Flickr Privacy Policies 168

Ari Herzog

APRIL 18, 2012

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” someone cries out to you. “You can reach 800 million people with a single update!

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Lurker Facebook Consultant Metrics 196

Kikolani

DECEMBER 8, 2012

By now, you’ve all heard about Facebook EdgeRank. For those who haven’t, it is Facebook’s algorithm to determine what status updates are displayed in each user’s newsfeed. Facebook EdgeRank Explained. The Facebook EdgeRank algorithm is based on three things: The user’s engagement level with the person, page, or group sending the update.

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Notification Facebook How To Groups 168