Sat.Apr 24, 2010 - Fri.Apr 30, 2010

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S. consumers spent a staggering seven hours a month on Facebook!

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How to Get Guaranteed ‘Wows’ and ‘Fans’ for your Facebook Page?

Atom Thought

Creating a facebook page is easy. But more important is what you do with it and how you create more impact. You have the option of integrating twitter and using applications like Polls etc. and I guess you already know about them. You also know about the power of interactivity and how small, relevant and continued snippets of information can keep your fan based engaged and growing.

Facebook 231
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Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, consumers use social media to spread the word about the brands they like and perhaps more importantly, don’t like.

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What drives participation in a social network?

Direct Marketing Observations

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. With that being said, once people are “there&# , and they “get it&# , they can see pretty quickly what the trans-formative nature and power of social media is like, and what it can do.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. If there was any doubt that social media has become a mainstream marketing channel, 91% of respondents of respondents said they are using social media for marketing.

Report 191
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Is Facebook’s Social Graph Beacon 2.0?

Socialized

With its incredible growth (200 million to 400 million users in the last 12 months), and announcement at its April 21 F8 developer conference of new capabilities, Facebook seems to have become, as Chris O’Brien of the San Jose Mercury News says, “the most important company on the Web.”. The most far reaching announcement is the introduction of what is called the Social Graph API, a convention that allows developers (anyone with a Web site or a blog) to easily embed “Like” buttons and other funct

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We didn’t mean that transparent…

Direct Marketing Observations

Transparency and openness are so 2008 and you’re so 2000 late. OK so I’m paraphrasing Fergie of the Black Eyed Peas a bit there. But I have a simple point to make with a larger concern. look at these latest headlines. Facebook CEO Mark Zuckerberg Doesn’t Believe In Privacy. What Do New Facebook Features Mean for Your Privacy? See What Facebook Publicly Publishes About You.

Privacy 173
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Top 100 Most Innovative and Influential People in the Web 2.0 World

Bill Hartzer

Internet Evolution has come up with their first-ever list of the top 100 most innovative and influential people in the Web 2.0 world. In the social networking category, Mark Zuckerberg, the Founder of Facebook , beat out Kevin Rose, the Founder of Digg. In the search category, the heads of Google , Microsoft , and Yahoo! were named, but surprisingly Jason Calacanis of Mahalo was named, as well.

Web 2.0 161
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Goldman Sachs Story Highlights Classic PR Blunder

Socialized

Within the past 10 days I have told someone “Don’t put into an e-mail, chat, a tweet, a Facebook status update or anywhere else something you don’t want on the front page of the New York Times.” It’s classic communications advice. And yet, Goldman-Sachs executives are apparently too stupid and too arrogant to show any such restraint. The U.S. government has launched a fraud lawsuit against Goldman-Sachs for, among other things, misrepresenting to the federal government the company’s losses

Research 182
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My Favorite 2010 Search & Social Awards Nominees

Kikolani

This past Monday morning, when I started my day with the usual routine checking of my TweetCaster mention alerts, I was greeted with the following tweet from @LorenBaker : Talk about a great start to the day. In just a few hours, I had the Search and Social Awards banner in my sidebar and had sent out a tweet asking readers for support. Since then, I have gotten a few messages from people mentioning that they were not familiar with many of the nominees.

Sample 155
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

Posted: April 26th, 2010 By: Jason Breed. On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Agencies and old-school marketers feel comfortable when discussing digital as just another channel. They figure if a portion of their budget allocated to digital and they tweak their messaging to match the medium then Whoalla!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

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Brown's 'bigoted' comment | Sherrilynne Starkie

Sherrilynne Starkie

Comments 252
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Is Your Content in Need of a Refresh?

Kikolani

This is a guest post by Steve Lazuka of Interact Media. Anyone who is in blogging and business will know only too well that the world never stands still. There is always a new product, an exciting development or an emerging trend. Keeping up-to-date is what keeps a website healthy and competitive. It can therefore be surprising that many professionals have online sites where the website content is stale and in desperate need of a refresh.

Content 133
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Government Use of Social Media – “In Addition to,&# Not “In Lieu of&# Tue, Apr 27, 2010 Government 2.0 Download the full report Pew Internet released their “Government Online&# report today, and it’s chock FULL of great statistics.

Gov 2.0 126
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Search Engine Optimization Tip: Check Your 404 Errors

Bill Hartzer

This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. In fact, this search engine optimization tip is pretty simple: check your 404 error pages on your website.

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Spotify goes social | Sherrilynne Starkie

Sherrilynne Starkie

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SHOULD A CEO BE FLUENT IN SOCIAL MEDIA?

Myrland Marketing

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SHOULD A CEO BE FLUENT IN SOCIAL MEDIA? by Nancy Myrland on April 28, 2010 I just finished reading an interesting post on Mashable, Should CEOs Be Fluent In Social Media? It is an interview with Forrester Research CEO George Colony by Mashable’s Barb Dybwad.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Facebook Open Graph: Washington Post and Future of Social News

Laurel Papworth

What would happen if you owned a newspaper but you asked your readers to do the distribution for you? The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site. Note to readers: Today you will find a new home page feature, at the top right, that allows you to create a more personalized, social way to experience the news.

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Social Media Press Releases and Social Media Newsrooms – Just Good PR

Proactive Report

Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. (And of course we were delighted that he chose a social media press release about the Social Media Roadmap webinar series I did with Marketwire as his example.). News Releases. Looking back at the history of the press release one can see that the way we format a release to reach the media has changed as the media has changed.

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Report: social media concerns for companies | Sherrilynne Starkie

Sherrilynne Starkie

Company 186
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How to Market to Millennials

Idaconcpts

How To 149
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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DON'T BE A HIT AND RUN

Myrland Marketing

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense DON’T BE A HIT AND RUN by Nancy Myrland on April 26, 2010 As a result of the relationship we have developed via Social Media, specifically Twitter, lawyer and entrepreneur Susan Cartier Liebel , Founder of Solo Practice University , recently asked me if I would be interested in guest blogging on her Build A Solo Practice at SPU , or Sol

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Online Video For Business: Strut Your Stuff

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Social Media , Speaking > Online Video For Business: Strut Your Stuff Online Video For Business: Strut Your Stuff by Roxanne Darling on April 30, 2010 Let’s discuss the data, technology, and humanity trends that make online video so powerful for business.

Video 44
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André Lejeune, CEO Selligent: CRM is increasingly marketing-oriented

Social Email Marketing

Pan-European Conversion Marketing and Interactive CRM software vendor Selligent (disclaimer: I worked for the company as a consultant a few years) is actively marketing its revamped marketing suite. I interviewed CEO André Lejeune concerning the company’s strategy and the market developments.

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Average Email Campaign Stats of MailChimp Customers by Industry

Idaconcpts

Industry 122
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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And Not Or

Net-Savvy Executive

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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

By BJ Bueno , guest author. Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Why do they do it? Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings?

Brands 157
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In the Future, We'll All Have 15 Minutes of Privacy

Social Media Marketing

Taking my inspiration from Andy Warhol (who famously said "In the future, everyone will be world-famous for 15 minutes"), I first used the above phrase two years ago at a Streaming East Conference, where I was on a panel with Steve Garfield and Sarah Austin. It seems more relevant now than ever, thanks to some developments last week that touched on the concept of privacy.

Privacy 163
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Average Email Campaign Stats of MailChimp Customers by Industry.

Idaconcpts

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Engagement: Yes, but Who, Why, and How?

Net-Savvy Executive