Mon.Feb 20, 2017

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How to leverage social media to target local users and build brand awareness


It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . Sites like Facebook and LinkedIn are goldmines of user data!  Demographics and psychographics are just a few that you can use to better target local audiences and specific job titles. FACEBOOK : Lookalike Audiences. Select your ideal audience size.

The BEST Way to Post to Facebook Without Using Facebook

The Social Media Hat

Yes, there IS a BEST way to share posts to Facebook, and you do not have to be on your Facebook Page to do it. Here's how

How Videos Can Transform Your Content Marketing Strategy


This is a guest contribution from Nathalie Cohen-Sheffer. From do-it-yourself tutorials to adorable animal clips, videos are a big part of our life – and business owners as well as bloggers are taking notice. Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. In fact, 1.47 It Increases Traffic. It’s Motivating.

How to Do an Instagram Audit in 60 Minutes or Less

Sprout Social

Does your Instagram account need a boost? Have you gone months or even years without ever analyzing what’s working and what’s not? You’re not alone. An Instagram audit might not sound like the most fun and exciting thing in the world, but it can help you out tremendously and uncover some interesting bits of information. Auditing your followers. Audit Your Content.

Social Media Automation 101

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5 Digital PR Tips to Boost Your Business

Proactive Report

Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation. Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists.  Monitor their tweets.  Find out what they talk about, what they like and dislike. 

Your Google Searches May Be Used Against You, Artificial Intelligence Gets Smarter And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Terry is away on vacation this week. Sitting in is Pierre Landry. Think about it.

How to Set up a Twitter Account, and Start Tweeting!


Ever since its launch in 2006, Twitter has become an important marketing platform for companies as well as their brands. Today, businesses that haven’t already done so are advised to get onboard and start tweeting as early as they can. To make the most out of Twitter you need to start with a well-built account. […]. The post How to Set up a Twitter Account, and Start Tweeting!

Organic Reach Shows Signs of Life | Social You Should Know

Ignite Social Media

Although we all thought Facebook organic reach to be near dead, we’re starting to see the first signs of improvement in years. Is Organic Reach Improving? Our analysts here have studied organic Facebook reach since we opened our doors here nearly 10 years ago. Nearly every time we studied organic reach, we reported declines. Pinterest adds 3 New Features to Improve Search, Discovery.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

A guide on best times to post on social media

Social Selling Masters

Using social media as a professional may seem like a daunting task. How much do you post, what should you be posting…the list goes on and on. One of the questions I hear a lot is what are the optimal… Continue Reading → Email tips Linkedin Tips Prospecting Social Selling Best Practices Twitter