Wed.May 09, 2012

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The Emotion found in Social Data

Buzz Marketing for Technology

Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

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iPhone Apps for the American League Western Division Baseball Fan

Idaconcpts

Major League Baseball’s American League Western Division teams each have only three other teams to contend with in their annual hunt for playoff gold. Some teams have all the luck. It could be the Milwaukee Brewers’ fault for defecting to the National League a while back. Now there are 14 teams total in the AL to the NL’s 16 teams. Everything seems to work out and if the Western Division get’s a pass by only having 4 total teams, then that’s how the baseball cookies crumble.

iPhone 134
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The Rise of the T-Shaped Agency Model

Convince & Convert

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. Agency owners, take note: your traditional team structure – the one that divides your agency into “digital”, “account management” and “creative,” among others – may be restraining capacity to innovate and expand your client capabilities.

Microsoft 118
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Keeping Tabs On Your Competitors Using Facebook

Small Business Mavericks

The new Facebook fan page setup, while looking good, has also made it easier for businesses to keep a watch on their competitors. When visiting a fan page, there is a box that has the number of “Likes” noted. If you click on that box, you will gain an insight into a raft of analytics related to that page. What can you learn? Do any of these numbers give you any competitive advantage ?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Welcome To "Less Is More" Marketing

Twist Image

Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While you may think that those two areas are not mutually exclusive, they are actually, intrinsically connected. If you can make the purchase funnel for your consumers have as little friction as possible, they'll become loyal.

Marketing 111
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What’s your story?

Jeff Esposito

What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that now. But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do.

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How to REALLY Follow Your Passion to the Bank: The $100 Startup Model

ProBlogger

This guest post is by Chris Guillebeau of ChrisGuillebeau.com. More than a decade ago, I began a lifelong journey of self-employment “by any means necessary.”. I never planned to be an entrepreneur—I just didn’t want to work for someone else. From a cheap apartment, I watched what other people had done and tried to reverse-engineer their success.

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When Opportunity Knocks

Waxing UnLyrical

If you’ve ever had an opportunity to attend a conference come your way and turned it down, thinking, “This isn’t directly related to what I do, what will I gain from it?”… read on. I’ve been out for the last few days, attending (and speaking at) the 2012 PRSA Counselors Academy in New Orleans. This was my first time attending this conference, which is geared towards PR agency owners, providing a forum for them to share and learn from each other, not just from a professional development point of

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Detecting Deception in Social Media

Net-Savvy Executive

It's bad enough when people are wrong as they express facts and opinions on the Internet. Mistakes happen. But there's more going on. Some people are intentionally adding noise to the online world, in an attempt to mislead users and analysts. Garbage in, garbage out, so how do we catch the garbage before it becomes part of the analysis? This post is the second in a series.

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3D Printing in 2012 – innovation coming thick and fast

The Way of the Web

When I wrote ‘ 2012 – the year of 3D Printing? ‘, I didn’t realise it would quickly become one of my most popular ever posts, get masses of great comments and end up featured on other sites including the Wall Street Journal. But that was back in August,2011, so how are my predictions fairing up now we’re approaching halfway through 2012?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.