Mon.Oct 17, 2011

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How To Produce Engaging Updates [infographic]

Mindjumpers

Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points. Earlier on our blog, we have written about how to write engaging updates and the tips for it. Since this topic is of great relevance for brands so at Mindjumpers, we decided to put it in an infographic with some best practice additions from our experience.

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Lessons From a Very Public Break-Up

Waxing UnLyrical

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand Prix in PR.

Banking 218
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The Great Twitter Purge of 2011 Or Why I Have Decided To Unfollow Everyone & Start Over

Jason Yormark

The time has finally come. I think I always knew that I’d have to do some sort of Twitter house cleaning, but based on my last blog post, and some folks like Michael Hyatt and the mighty Chris Brogan who have pioneered by braving the backlash, I think I’m ready for a purge myself. So starting today, I begin unfollowing everyone on Twitter with the help of SocialOomph.

Twitter 214
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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. 10 Things You Should Include in a Social Media Plan. By Mike Sweeney hile the 4 Ps of marketing are still relevant, it’s the 7 Ps that are most applicable to modern day marketing. Proper Planning and Preparation Prevents Piss Poor Performance. This is especially true for social media planning, where all too often the plan revolves around a murky set of objectives and a band of interns.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Great Twitter Purge of 2011 Or Why I Have Decided To Unfollow Everyone & Start Over

Jason Yormark

The time has finally come. I think I always knew that I’d have to do some sort of Twitter house cleaning, but based on my last blog post, and some folks like Michael Hyatt and the mighty Chris Brogan who have pioneered by braving the backlash, I think I’m ready for a purge myself. So starting today, I begin unfollowing everyone on Twitter with the help of SocialOomph.

Twitter 207
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The Soft Metric of Good Content and it’s Impact on the Digital Footprint

Direct Marketing Observations

Last week I asked via Twitter what the shelf life of a blog post was. I got some interesting answers. The essence was that there is no shelf life-they last forever. In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Often times we are urged or encouraged to fail fast and fail often because that’s the best way to learn and the secret to digital marketing success.

Metrics 148

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4 Essential Business Productivity iPad Apps

Idaconcpts

Has the versatility of the iPad left you searching the app store for that perfect solution to your busy business life? The iPad has developed into a solution for almost every problem you can come across, heck, you can even order Chipotle to-go on this thing! Have you really utilized the full potential of this super-tablet though? There are numerous apps to increase your daily productivity.

iPad 141
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To Livefyre and Back Again: Vanilla WordPress Commenting System Returns

Ari Herzog

Nearly three months after installing the Livefyre plugin it is gone. There are many reasons for the change back to the default, most notably that many long-time commentators had complained about various functions (or lack of functions and didn’t want to wait until future plugin versions included their wish lists). I also grew frustrated with repetitive actions that were necessary on both the plugin’s dashboard and on the WordPress dashboard.

WordPress 122
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Rae Hoffman-Dolan to Speak at DFWSEM in Dallas October 19th on Affiliate Marketing

Bill Hartzer

Rae Hoffman-Dolan, CEO of Sugarrae SEO Consulting , who specializes in internet marketing; search engine optimization, viral marketing, affiliate marketing, site auditing, link building strategies and is an affiliate marketing superhero, will be the featured speaker at the next DFWSEM (Dallas Search Engine Marketing Association) meeting on October 19, 2011 in Dallas.

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Don’t be Like Cleveland – How to Succeed Even When Your Star Leaves

Social Media Strategery

Don't be like Cleveland.prepare for when your star leaves. We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” Without their superstar, the Cavs finish the next season with one of the worst records in the league, something my home state of Ohio was very unhappy about!

How To 103
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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News Flash - Innovative New Idea! Listen To Your Customers.

Diva Marketing Blog

She asked, "What should we talk about in this new social web of yours.". I responded. "It's not necessarily my social web. It's yours and your customers and their friends and their family and. and. and. Ask them what they want from you and how they'd like to interact in the digital world.". "Ah," said She. "What a great idea!". Recently I've been noticing more posts, tweets and social network updates by marketers who have had ah ha moments that customers hold the golden key to their business pr

News 73
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Neil Patel’s Guide to Writing Popular Blog Posts

ProBlogger

This guest post is by Neil Patel of KISSmetrics. Do you wish you knew the secret to writing popular blog posts? You know, the posts that get over 200 comments, 20 backlinks, and hundreds of shares on social networking sites? Over the past five years I’ve started two blogs. The first one became a Technorati top 100 site, and now I’m working on Quick Sprout.

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Exit through the gift shop, a lesson from Disney

Jeff Esposito

This post contains video, please click here if you can’t view. On a recent trip from Disney I contemplate one of their best practices – exiting through the gift shop. This is the second installment of a three part series. Have you done this for your company?

Company 45
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Improve Your Reputation – Write A Book

Small Business Mavericks

One of the best ways to improve your reputation and your stature among your peers is to become an author. Write a book. But don’t just write a book for the sake of writing a book. Instead, come up with something important to say to people about your niche. If you can do that and do it well, you’ll become an instant expert in your niche and your reputation will shine far and wide.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Cartoon of the day

Jeff Esposito

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