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Seven Ways to Launch a Product Without a News Release

Spin Sucks

You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Related Stories How an Effective PR Strategy Can Boost Your Brand Visibility Cleopatra: The PESO Model Pharaoh Spin Sucks Year-in-Review.

Association Membership Jobs This Week – January 19

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media , membership, marketing ,  communications ,  PR ,  advocacy , and  digital. Director of Marketing & Sales , National Association for Environmental Management – This is a great opportunity for an entrepreneurial marketing professional to join a strong team.

The Complete Guide to Facebook Marketing

Sprout Social

With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Figure out your content strategy. Determine your engagement strategy. Note and move on.

Social Media Don’ts: 6 Things We Are Still Getting Wrong

Meltwater

It seems like we have been utilizing social media forever. Has it really been that… Read More.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Social Media Has Evolved Over the Past 12 Years

Convince & Convert

Saying that social media has taken the world by storm is like saying that rain is wet or that fire hurts—it’s a bit of an understatement. We live in a world where Facebook alone has over 1.65 billion active monthly users. It’s a phenomenon that affects both casual users and businesses alike. Here’s our roadmap for today: The Worldwide Evolution of Social Media. Why Social Media Is So Essential.

Twitter Phasing Out Buy Button?

SocialTimes Twitter

Twitter appears to be waving bye-bye to its buy button. commerce platform Shopify  was one of several sites to launch the feature in October 2015 , and Ingrid Lunden  of TechCrunch  reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus. TechCrunch reader Brody Berson  shared the message from Shopify with Lunden: Starting Feb. 1, the Twitter sales channel will no longer be available as a result of the Twitter team pivoting away from its e-commerce focus. Email the Shopify support team at support@shopify.com if you have any questions.

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The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

Simply Measured

Looking for ways to increase profits without blowing your budget ? Give  micro-influencers a try. Micro-influencers are individuals who have between 1,000–100,000 followers. They have significant influence on the purchase decisions of their audiences, and actively engage their fans. Micro-Influencers and Conversions: How it Works. How to Work with Micro-Influencers.

How to Achieve Your PR Goals When the Novelty Wears Off

Spin Sucks

If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out. The post How to Achieve Your PR Goals When the Novelty Wears Off appeared first on Spin Sucks.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Building My Social Selling Nest at Hootsuite

Koka Sexton

It’s time to turn the page on another year. If I’ve learned anything over the last 41 years of existence it’s that many chapters in our book of life will fade into memory and others will stand out as prominent as a beacon of light. For me, 2016 was a beacon. year that was impacted with experiences and decisions that are sure to set the stage for the next decade. 29 2009.

#CMAD IS TODAY! Watch the Livestream!

SocialFish

Community Manager Appreciation Day is today!  We have a full lineup of sessions all viewable through the Twitter stream – follow along below and thank a community manager today! 10am Panel Discussion: Community, Technology & The Money Trail with Cesar Castro , Luke Sinclair , Joe Cothrel , and David Spinks (Session Sponsor: Salesforce Community Cloud). 45pm Wrap-up and The CMAD Cheers !

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The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from. mindful social kindness mindfulsocial Social Media

Sprout Social Named to G2 Crowd’s “Best Software 2017” List

Sprout Social

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews. This year the evaluation criteria was adjusted to put the end user at the center.

A World Gone Social

Learn how companies must adapt to survive.

The Brave New World of Crisis Communications

Spin Sucks

Crisis communications in our always on, online world is not a spectator's sport. Make sure you are prepared to respond when a crisis hits. The post The Brave New World of Crisis Communications appeared first on Spin Sucks.

Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane

SocialTimes Twitter

Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric  mobile application development platform. Other assets going from Twitter to Google are the Crashlytics  crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits  and development automation system Fastlane. Terms of the transaction were not disclosed. According to both companies, the Fabric team will join Google’s Firebase  team, and Twitter will continue to maintain Digits during an unspecified transition period.

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5 Ridiculous SEO Myths Every Blogger Should Ignore

ProBlogger

SEO scares or confuses most bloggers and for very good reason. Google makes it a challenge for you to understand what they are doing, and they keep changing the rules. If that were not enough, there is also a lot of half-baked information out there and blog posts filled with the wrong information. Only The Big Blogs Can Get Traffic From Google. SEO Is Too Hard, Google Always Changes The Rules.

Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

SocialTimes Facebook

Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. Aiming to improve News Feed , Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. This time, it’s after clickbait. The social media giant is cracking down on headlines that distort, mislead or altogether withhold information–in other words, stories that bait readers with sensational headlines and then fail to deliver on their promises will appear less frequently in News Feed. An opportunity to improve. So what’s a marketer to do?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How a Solid Social Database Can Help You Close Sales

Convince & Convert

With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold. That’s when marketers and salespeople can really use social media to close sales.

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What Are Your 2017 Content Marketing Goals?

Spin Sucks

What skills are you building to reach your content marketing goals for 2017. Laura Petrolino shares hers and asks you to join the conversation. The post What Are Your 2017 Content Marketing Goals? appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! The Spin Sucks 30-Day Communications Challenge A Holiday Gift to Spin Sucks Readers: From Us to You.

12 Most Innovative Ways to Create Content That Gets Shared

Peg Fitzpatrick

Your most important online asset is your content. It attracts clients to you and encourages prospects to take action. However, However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive. Excited to share this guest post from Rebekah Radice with you. know you’ll love her advice. Analyze your competitors.

#CMAD is coming up soon!!!

SocialFish

REMINDER. Mark your calendars for Community Manager Appreciation Day on Monday January 23! ALL INFO WILL BE AT THE #CMAD hashtag, on communitymanagerappreciationdayd.com  or on the Facebook event page ! Ben Martin, KiKi L’Italien, Maggie McGary, Susan Cato and I have teamed up to manage the event this year, and whooo boy do we have some awesome stuff in the works! photo credit ).

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Your Niche Is A Small Village: Here’s How To Become Well-Known In it by Marketing Yourself

ProBlogger

This is a guest contribution from Victor Idjola. Sometimes, the way many startups become very well-known after a period of oblivion makes it feel like the industries we operate in are actually small villages. And they really are! Have you noticed? It’s not always like that. But it happens many times. Take Buffer , for example. They got 100,000 users in 9 months. Source: Search Engine Watch. first.

Where Did Facebook Fall on the List of Top Election News Sources?

SocialTimes Facebook

Facebook has received a lot of the blame, or credit, for the results of the 2016 U.S. presidential election , but how many voters actually relied on the social network as a news source? Pew Research Center  surveyed 4,183 U.S. adults between Nov. 29 and Dec. percent of Trump supporters said they got their election news from Facebook, along with 8 percent of Clinton supporters.

How We Can Fix the Workplace Gender Gap…One Individual at a Time

Spin Sucks

There is only one way to fix the workplace gender gap—and it's if we all work together to do it. Gini Dietrich has five ways we can do exactly that. The post How We Can Fix the Workplace Gender Gap…One Individual at a Time appeared first on Spin Sucks. Related Stories Anonymous No More: Charles Arment Shares His Story Sexism is Alive and Well at This Year’s PRSA Conference A Woman’s Responsibility Begins with a Healthy Mentality.

How to Track & Analyze Branded Keywords

Sprout Social

When you think of keywords, the first thing that probably comes to mind is the phrases people search when trying to find your products or services. While those make up the bulk of the keywords for most companies, there’s another area you should pay attention to: branded keywords. What are Branded Keywords? For example, some branded keywords for Facebook might be: Facebook. Facebook Live.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

[Infographic] PR and Marketing Reporting: Keys to Capturing KPIs

Meltwater

As PR and marketing reporting becomes essential in the modern comms department and folks move… Read More.

Taking the Mystery Out of Facebook Global Pages

agora pulse

Here at Agorapulse we’re about to make a big decision about our Facebook pages. Should we switch to a ‘Global page’ or run individual regional pages for individual countries? Digital marketing has come of age — and followers are no longer satisfied with generic updates from our pages. They expect a more personalized experience online. But we’re seeking alternatives.

9 Social Media Goals You Can Set for Your Business (and How to Track Them)

Buffer Social

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. One way is by setting goals. But which goals should you set? Thank you.

The Big Question: Measure Your 2017 PR Goals

Spin Sucks

On this week's The Big Question, we ask you how you'll measure your 2017 PR goal. Take a look at some of the answers and consider next week's question. The post The Big Question: Measure Your 2017 PR Goals appeared first on Spin Sucks. Comments Thanks for the inclusion and I have no doubt this blog post. by Sue Duris.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.