Wed.Jul 27, 2016

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COMING SOON: SocialFish Job Board!

SocialFish

The job board should be up and running by the end of the summer and I’ll post a couple more posts with more details.  If you are an employer or a recruiter with relevant jobs to post, or if you are a jobseeker in any of these areas (or have other functional areas you’d like me to consider), please watch this space and feel free to contact me at maddie@socialfish.org with any questions!

Proving Marketing ROI: The Metrics You Should Report

Meltwater

Everyone needs something to strive for to keep them on track. Key performance indicators (KPIs)… Read More.

The Two Leadership Skills No One Talks About

Spin Sucks

Most leaders learn to think strategically, create an environment for collaborative success, and communicate the vision, but they miss two important skills. The post The Two Leadership Skills No One Talks About appeared first on Spin Sucks. Related Stories How a Harmless Office Prank Engages a Team Politics Have Divided Us; How Do We Solve Our Differences?

Facebook Advertisers Can Create Custom Audiences Based on Time Spent on Websites

SocialTimes Facebook

Facebook has added time spent on websites to the list of criteria for creating custom audiences. Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the screenshots below with SocialTimes. Advertisers can narrow down their target audiences by percentile of time spent on their websites, choose the number of days to go back and use other advanced rules.

A World Gone Social

Learn how companies must adapt to survive.

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Please Embrace Owned Media and Help Alleviate a Pet Peeve

Spin Sucks

Many businesses owners rely on social sites such as Facebook, Twitter or Snapchat to carry their businesses. It's very risky to build a community and conduct your business only through a site you don't own. Kara Vanskike explains why having your owned media, such as a website or blog is key to business' long-term success.

Sites 10

A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails  today, and by 2019, that number will rise to an estimated 96. Still, cultivating a healthy email list and reaching out to consumers is an essential aspect of growing a business—even though the numbers may suggest otherwise. survey of nearly 400 digital marketers found that almost one-half of them use Facebook to capture emails, but their efforts were only effective 31 percent  of the time. With roughly 1.65

Psychology’s Six Tips for Killer Confidence (and A Story About A Book)

ProBlogger

By ProBlogger Expert Ellen Jackson. Believe you can and you’re half way there. Theodore Roosevelt, allegedly. Once upon a time I decided to write and publish a book. wasn’t a writer. I had no experience. I had no contacts in publishing. I had no idea really. just really thought it would be great to write a book. One published in the UK and Australia. In Dutch. But I did it and it felt good. Enough.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue. Product overview. No. 1 is around on-boarding. to 11 p.m.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? Well, that opportunity is now on Snapchat. Snapchat, a platform built on short ephemeral messages, seems destined to become  a long-lasting social media powerhouse. What Are Snapchat Memories?

API 5

Facebook Open-Sources Surround 360 3-D 360-Degree Camera System

SocialTimes Facebook

Facebook introduced its Surround 360 3-D 360-degree camera system at its F8  global developers conference in April, and this week, the social network open-sourced  its specifications. When Surround 360 debuted at F8, Facebook said it had no plans to brand or sell the system, adding that it would post the specifications to GitHub. That day has come.

The Twitter Best Practices Handbook

Sprout Social

With a limitation of 140 characters, Twitter instills users to be creative and succinct with social media. Not only that, but with more than 310 million active users, it’s tough to know how to stand out and be heard. Following the most essential Twitter best practices can make you more visible to your customers. But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success. Going into Twitter blindly as a marketer can lead to time-wasting efforts that don’t bring real results like traffic and faster customer support.

The Big, Massive Business Of Pokemon Go And Apps

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Terry and Heather are away on vacation. I'm sitting in with Pierre Landry. It's big business too.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Steps for Making Sure Your New Blog Makes Money Faster

Socialmedia.biz

Post by Adi Englander. There are plenty of ways for bloggers to generate revenue, but writers can easily become discouraged when they don’t see an immediate ROI on their efforts. The most successful bloggers generate income from ads, paid subscriptions, featured content and more, but how did they get started? Build an audience via social media before you launch. Nail down your personas.

Recipe For a Killer WordPress Blog

Kikolani

Three quarters of websites on the Internet are inactive. And the average person who goes online, only visits 96 domains each month. Broken down, that’s about 3 websites a day. When someone uses a search engine to find out something, they rarely venture beyond the first results page. My point of all this negativity? Go big or go home. The Internet is no place for sissies. And then I got bored.