Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Companies too have gotten on the bandwagon of Social Media and become more social themselves and again I think it is fair to say that ones that have adopted social aren’t going to switch back to being “antisocial” tomorrow it’s a state of being now for them.

RSS 171

RSS StumbleUpon Exercises Digg 171

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. If you look deeply at the Customer Experience as they did what they found was that 91% of executive would agree that the customer experience was critical or very important to their business.

Social Media 211

Social Media Retail Loyalty B2B 211