Buzz Marketing for Technology
MARCH 14, 2012
As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.
Buzz Marketing for Technology
MARCH 7, 2012
After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. - Buyer personas and the importance of knowing your buyers. - Approaches for creating engaging content. - How writing a book can help generate awareness and build reputation. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million.
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