Buzz Marketing for Technology

SEPTEMBER 22, 2010

I have been an avid iPhone user almost since the day it came out. I just had to have one and it killed me that it took a week to get one when it first hit the market. I love everything about the iPhone except the fact that it has been hard to actually use it as a phone! To make matters worse it is almost impossible to use in my home but that is a network issue rather than an iPhone issue.

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. This struck me recently at a concert I attended in Madison Square Garden where everyone around me was either texting, taking pictures or video taping (using their smartphone) th

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

SEPTEMBER 15, 2010

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. But it’s a zero sum game and we are all fighting over the same shrinking slice of pie!

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such

Social Media 230

Social Media SM2 Energy Microblogging 230