Buzz Marketing for Technology

JUNE 25, 2009

So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook. These are not pie in the sky ideas or something I dreamed up - I feel these are very doable.

Facebook 199

Facebook eBook Social Networking Platform 199

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve. Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages would you want them to receive, and what are the

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

JUNE 8, 2009

The short answer is – YES! In a recent article in the NY Times called Tweeting Your Way to a Job. They talk a lot about people who have found a new job Tweeting for an employer. Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst relations and even customer relations are snapping them up.

Social Graph 113

Social Graph Twitter LinkedIn Social Media 113

Buzz Marketing for Technology

JUNE 29, 2009

This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that? Does Google have any idea how long would it take me to go through 64 Million responses? One day we are going to look back at the days of searching and getting 64 Million responses to anything and equate that to a Commodore 64 or Betamax tape.

OpenID 109

OpenID Google Yahoo Microsoft 109

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code! Wow, now that’s inventive. But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media.

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

JUNE 4, 2009

If you have never seen this web page [link] - you should! With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today’s customer contact centers? History would tell us that just like the days when ATM’s were first being rolled out and people were declaring that the bank teller was soon to be extinct, that this never really materialized fully.

Twitter 100

Twitter Crowdsourcing SMS Banking 100

Buzz Marketing for Technology

JUNE 1, 2009

After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”. I couldn’t help but agree with the findings in the article having fallen into that trap myself over the last few years with some key hires. In short, they talk a lot about how the interview process has little to do with the success of a candidate in your organization.

Social Media 100

Social Media Social Graph Web 2.0 Sample 100