Social Data can Adds Years to a CMOs Tenure
Buzz Marketing for Technology
MAY 30, 2012
Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. At the bottom of the corporate trough, the figure of 22 months was bandied about regularly. Research indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role.
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