Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. The results you get may surprise you. Tweet This! Share this on Facebook. MORE >>

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. We think white papers – even those in PDF form that are emailed or posted on a website – are a relic of the print days” said Bob Buday , President of the Bloom Group. And I tend to agree. But then the question quickly becomes how do you build thought leaders? What’s your view on this? MORE >>

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. The question is – What is the appropriate level of budget to support social media for a B2B company? actually tried to tackle this question a few times on my blog before. First was the post on the Media Budget Ratio (MBR) for a B2B company. So here is my take …. Take for example your classic white paper. MORE >>

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Enjoy! MORE >>

The Bamboo Project Blog. Tag Cloud Wisdom. was playing around with TagCrowd this morning and put in the URL for The Bamboo Project. It was sort of like a fortune cookie or a Magic 8 ball, getting back this message. June 27, 2008 | Permalink. |. Comments (0). |. TrackBack (0). Comprehensive or Comprehendible? The "Best" Choice or the "Good Enough" Option? Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) seem to be a really popular format. Whats attractive about massive lists is that they seem to somehow be comprehensive. " And thats true. MORE >>