Top Social Media Informer Social Media Marketing Content for 2010

How Social Media is changing brand communication paradigm

Atom Thought

AUGUST 29, 2010

I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi. It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to integrate their communication within the social media framework to reach and influence people.

Social Media

Social Media Crowdsourcing Brands Embedding

Social Media 5000 Years Back!

Atom Thought

OCTOBER 10, 2010

Most of us in India have read Ramayana many times over, and are awestruck on how Lord Rama, defeated the world’s most powerful king at that time-Ravana-even though Lord Rama started off alone with his brother in his quest, without any army, infrastructure or wealth. Lord Rama’s objective was to retrieve his wife Sita who was kidnapped by Ravana; this was a daunting and almost impossible task, given that Lord Rama had relinquished his kingdom and was living as a hermit without advance

Social Media

Social Media Crowdsourcing Small Business Collaboration

How to Get Guaranteed ‘Wows’ and ‘Fans’ for your Facebook Page?

Atom Thought

APRIL 29, 2010

Creating a facebook page is easy. But more important is what you do with it and how you create more impact. You have the option of integrating twitter and using applications like Polls etc. and I guess you already know about them. You also know about the power of interactivity and how small, relevant and continued snippets of information can keep your fan based engaged and growing.

Facebook

Facebook URL Foursquare How To

GAP (Google Advertising Professional) Certification! Useless or Useful?

Atom Thought

SEPTEMBER 3, 2010

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. I am also asked by many people about whether they should take a GAP exam and that how it could help them in their careers. Hence thought of writing down my experience and understanding here, hope it helps! As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in a

Advertising

Advertising Adwords Google Engineering

Close Looping Your Social Media Marketing Campaign!

Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. For example: I like the Aircel campaign christened “Save Our Tigers” because of it’s overall thought process, but most particularly around it’s attempt to close looping; it’s a

Campaign

Campaign Social Media Marketing Crowdsourcing

Social Media -Outsource or Not?

Atom Thought

DECEMBER 14, 2010

Social Media Outsource. As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them. I have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels platforms and this requires serious efforts.

Social Media

Social Media Policies LinkedIn Training

The Fall of Facebook?

Atom Thought

NOVEMBER 22, 2010

I noticed crossing 700 friends on linked in and over 300 friends on facebook; not so great when someone told me that he has over 1000 fans on both linkedin and facebook!! But this also triggered a couple of questions in my mind: 1. Just because befriending is easy on online social networks- what value can having endless count of friends bring? 2. The law of diminishing returns will hit this spree one day-when the novelty factor eases out!

Facebook

Facebook Foursquare Social Networking LinkedIn

Where is Linkedin Going Wrong?

Atom Thought

OCTOBER 12, 2010

Linkedin premium job seeker. Did you notice the premium Job Seeker service that Linkedin has launched recently? Apart from being expensive , I think Linkedin is missing a point somewhere. Linkedin is a great platform where as a professional one can network and create a great professional reputation over time. Linkedin in that sense is an open platform where professionals openly expose themselves to their peers about their feats and expertise.

LinkedIn Reputation B2B Privacy

Group Buying! Game Changer or Not?

Atom Thought

JULY 6, 2010

So how do you buy your t-shirts, or shoes? Well, you saw someone wearing a nice converse shoe, and you end up asking him -where did he get one from. Then you take your best friend and try out the shoes in the store- why did you take your best friend? Oh, because you wanted to get feedback from him on whether the shoes look nice on you or not. And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’

Buy

Buy Groups Groups Crowdsourcing

To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?

Atom Thought

MAY 11, 2010

Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. One of the reasons why you will be apprehensive to leave facebook and try a new social network is that if you exit you also leave your network behind!

Products

Products Insurance Loyalty Policies

Social Media Marketing- Short Term or for Ever?

Atom Thought

AUGUST 31, 2010

As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake. More than that, how do we continue your social media campiagn for ever? Do we mean that Old spice ( Read an earlier related story here) needs to run their viral & real time video responses perpetually?

Social Media

Social Media Marketing ROI Metrics

Google Buzz- Is there a hidden agenda?

Atom Thought

FEBRUARY 18, 2010

buzz. Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired. What happens if Yahoo also launches a social platform around it’s email service integrated with flickr? Better still: What happens if Microsoft launches a social platform around outlook email application? But before we delve further on the above questions, let’s understand that Google already has an orkut and a wave and yet it launched Buzz (despite it’s partnership with Twitter)

Google

Google Flickr Yahoo Microsoft

Are they making a fool of you- the digital & social media trainers?

Atom Thought

JANUARY 18, 2010

I have been visiting various management institutions to speak on social media and digital marketing. It’s heartening to see that management institutions and students are begining to realise the potency of digital marketing, but I guess it’s a long way to reach a situation where these courses are integrated into their curriculum. But today I am not going to talk on this subject.

Social Media

Social Media Training Case Study Course

Apple Tablet- Thoughts!

Atom Thought

JANUARY 27, 2010

Just thinking aloud: Is Apple launching it’s tablet to compete with Kindle only? Or is it a strategy to converge all devices together and redefine the way we compute? With wifi internet, iphone and ipod capabaility alongwith multimedia content rendering and storage- it can completely redefine the way we compute, converse and consume content! Some people have apprehensions about the size!

Apple

Apple iPhone Compete Mobile

Facebook Notes- Thoughts

Atom Thought

MARCH 6, 2010

A few days back I penned down some thoughts on facebook notes and while doing that I found facebook notes really useful. Not many people use it though, it’s not in your face and not very glamourised but very utalitarian. Here are the thoughts originally penned here: [link]. I find facebook notes more powerful than twitter. I can put random thoughts, receive comments and the thoughts grow into something more meaningful and bigger in size.

Microblogging

Microblogging Facebook Apple Features

Apple Tablet- Thoughts!

Atom Thought

JANUARY 27, 2010

Apple

Apple Compete iPhone Strategy

Are they making a fool of you- the digital & social media trainers?

Atom Thought

JANUARY 18, 2010

Social Media

Social Media Marketing

Are they making a fool of you- the digital & social media trainers?

Atom Thought

JANUARY 18, 2010

Social Media

Social Media Marketing

Google Buzz- Is there a hidden agenda?

Atom Thought

FEBRUARY 18, 2010

Google

Google Flickr Yahoo Platform

Facebook Notes- Thoughts

Atom Thought

MARCH 6, 2010

Facebook

Google Buzz- Is there a hidden agenda?

Atom Thought

FEBRUARY 18, 2010

Google

Google Flickr Yahoo Platform

Apple Tablet- Thoughts!

Atom Thought

JANUARY 27, 2010

Apple

Apple Compete iPhone Strategy

David and The Goliaths of the Job portals!

Atom Thought

APRIL 22, 2010

Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths who control over 80% of the market both in terms of traffic and resumes? Answer: Precisely why! Both the portals are huge and overlapping, offer similar services , own similar resumes and display similar openings. This signifies that: 1. there is a clear need for differentiation. 2.

Repository

Repository comScore Price LinkedIn

Enterprise 2.0! How businesses are lapping up social media?

Atom Thought

MAY 20, 2010

What do you think will power the next generation enterprise? My long-time friend and the Editorial Director of The CTO FORUM Magazine asked me! Even before this, a few months back Gaurav Dewan from Solution Digitas asked me about Enterprise 2.0! My discussion with Rahul and Geetaj Channana of CTO Forum Magazine, went on for a while and they asked me to share my thoughts as an article in the magazine.

Social Media

Social Media Forums Collaboration Metrics

Social Media Informer

2010

Atom Thought

How Social Media is changing brand communication paradigm

Social Media 5000 Years Back!

Trending Sources

How to Get Guaranteed ‘Wows’ and ‘Fans’ for your Facebook Page?

GAP (Google Advertising Professional) Certification! Useless or Useful?

Close Looping Your Social Media Marketing Campaign!

Social Media -Outsource or Not?

The Fall of Facebook?

Where is Linkedin Going Wrong?

Group Buying! Game Changer or Not?

To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?

Social Media Marketing- Short Term or for Ever?

Google Buzz- Is there a hidden agenda?

Are they making a fool of you- the digital & social media trainers?

Apple Tablet- Thoughts!

Facebook Notes- Thoughts

Apple Tablet- Thoughts!

Are they making a fool of you- the digital & social media trainers?

Are they making a fool of you- the digital & social media trainers?

Google Buzz- Is there a hidden agenda?

Facebook Notes- Thoughts

Google Buzz- Is there a hidden agenda?

Apple Tablet- Thoughts!

David and The Goliaths of the Job portals!

Enterprise 2.0! How businesses are lapping up social media?

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